The PDC Leader of Inside Sales is responsible for driving revenue growth, optimizing sales processes, and managing a high-performing inside sales organization. This role oversees daily sales operations, manages a team of Inside Sales Representatives, establishes performance expectations, and partners closely with Marketing, Field Sales, Customer Success, and Operations to achieve company revenue and retention goals. The ideal candidate is a data-driven, people-centric leader with a strong track record of building scalable sales engines and will report to the Sr. Director of Sales. This position will reside in our Salt Lake City Office.
Preferred QualificationsLeadership & Team Management
- Recruit, develop, coach, and retain a high-performing inside sales team.
- Establish clear goals, KPIs, and activity metrics; provide ongoing performance management.
- Lead team meetings, pipeline reviews, and coaching sessions to ensure quota attainment.
- Foster a culture of accountability, collaboration, and continuous improvement.
- Up to 25% travel for management of PDC offices where Inside Sales resides (MA, FL, PA, UT)
Sales Strategy & Execution
- Develop and execute the inside sales strategy to support company growth targets.
- Build and refine sales processes, cadences, and talk tracks aligned to buyer personas.
- Partner with Marketing to optimize lead generation, inbound/outbound workflows, and conversion rates.
- Work with Field Sales/Enterprise Sales to support territory growth and handoff processes.
- Ensure a partnered relationship between Territory Managers and Inside Sales Managers
Pipeline, Forecasting & Reporting
- Own pipeline accuracy, forecasting, and reporting for inside sales.
- Utilize CRM tools (Salesforce) to analyze trends, track performance, and optimize productivity.
- Implement dashboards and reporting structures for leadership visibility.
Customer Engagement & Revenue Growth
- Oversee execution of outbound prospecting, lead qualification, and opportunity generation including working on face to face meetings for the field team..
- Ensure consistent, high-quality customer interactions via phone, email, chat, and digital channels.
- Drive expansion opportunities within existing accounts through cross-sell and upsell programs.
- Collaborate with Customer Success and Support to ensure seamless customer lifecycle management.
Operational Excellence
- Identify bottlenecks and implement process improvements across the sales cycle.
- Partner with Sales Operations to optimize CRM use, territory management, demos and other ISM functions needed.
- Implement best practices for sales productivity, including enablement, playbooks, and use of digital tools for success (Google Meet, Demo Room, etc).
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What We Do
Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect people, products and places. Brady’s products help customers increase safety, security, productivity and performance and include high-performance labels, signs, safety devices, printing systems and software. Founded in 1914, the Company has a diverse customer base in electronics, telecommunications, manufacturing, electrical, construction, medical, aerospace and a variety of other industries. Brady is headquartered in Milwaukee, Wisconsin and as of July 31, 2021, employed approximately 5,700 people in its worldwide businesses. Brady’s fiscal 2021 sales were approximately $1.14 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. More information is available on the Internet at www.bradycorp.com.
