The Account Manager is responsible for driving new business growth within an assigned vertical market through proactive outreach, prospecting, relationship development, and consultative selling. This role is ideal for a resourceful, digitally savvy sales professional who is comfortable generating pipeline through outbound prospecting, social selling, and strategic customer engagement. Successful candidates will leverage tools such as Salesforce CRM and LinkedIn Sales Navigator to identify opportunities, manage outreach activity, and drive market growth within their assigned territory.
ESSENTIAL FUNCTIONS:
- Expand Market Presence: Develop new business within the assigned vertical through proactive prospecting, outbound outreach, social selling, and strategic customer engagement. Identify and pursue new opportunities using a combination of cold calling, email outreach, LinkedIn Sales Navigator, trade engagement, and digital networking to drive pipeline growth and increase LION’s market penetration.
- Establish a Strong Presence: Build relationships with key decision-makers within your assigned vertical through consistent customer engagement, market education, and consultative conversations that position LION as a trusted fire safety training partner.
- Consultative Sales Approach: Utilize solution-based selling techniques to uncover customer needs, identify growth opportunities, and position LION’s fire safety solutions to drive customer value and long-term business growth.
- Sales Forecasting & Reporting: Maintain accurate pipeline activity, sales forecasting, and CRM documentation while sharing relevant market insights and business development trends to support strategic growth initiatives.
- Continuous Learning & Tool Adoption: Stay current on emerging sales technologies, digital outreach strategies, and AI-driven tools to improve prospecting effectiveness, customer engagement, and overall sales productivity.
EDUCATION & EXPERIENCE:
- 3+ years of B2B sales experience with a strong track record in business development, outbound prospecting, consultative selling, and pipeline generation.
- Proven experience using social selling, outbound outreach, and digital prospecting tools such as Salesforce CRM, LinkedIn Sales Navigator, and other sales engagement platforms to generate and manage sales opportunities.
- Strong digital proficiency with experience leveraging CRM systems, sales engagement tools, and technology-driven outreach strategies to improve prospecting efficiency and sales productivity.
- Excellent verbal and written communication skills with the ability to engage decision-makers, conduct consultative sales conversations, and effectively communicate value propositions across multiple customer channels.
- Demonstrated ability to build relationships with key decision-makers while proactively developing new business opportunities within assigned vertical markets.
- Experience selling high-value items preferred.
RELATIONSHIPS & CONTACTS:
- Collaborate closely with Senior Sales Leadership, Marketing, and the broader sales team to align growth strategies, share market insights, and drive customer engagement initiatives.
- Proactively engage with key decision-makers and influencers within the assigned vertical market to develop relationships, uncover opportunities, and support business growth.
BENEFITS:
LION offers a comprehensive benefits package, including medical/dental/vision insurance, a 401(k) with Company match, professional development opportunities, and a dynamic, growth-focused environment.
Equal Opportunity Employer/Protected Veterans/Individuals with DisabilitiesThis employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Skills Required
- 3+ years of B2B sales experience in business development
- Proven experience using Salesforce CRM and LinkedIn Sales Navigator
- Excellent verbal and written communication skills
- Experience selling high-value items preferred
What We Do
LION is always ready to make sure you're ready for what's next. We have a legacy and ongoing vision of introducing new products and services — designed to ensure the health, safety and performance of the first responders and military personnel who serve our communities and our country. LION PERSONAL PROTECTIVE EQUIPMENT (PPE) Our game-changing PPE innovations are designed to best prepare firefighters, EMS teams and law enforcement officers for the dangers and hazards they encounter on the emergency calls. Our first responder garments also include high-performance CBRN ensembles, rescue wear and LION StationWear™. Additionally our LION TotalCare® maintenance programs help to extend PPE wear life and safety performance, LION FIRE TRAINING Our state-of-the-art fire training tools and custom training facilities provide the global workforce and first responders with realistic, repeatable training scenarios, keeping them prepared for the potential live-fire dangers they face on the job. LION MILITARY LOGISTICS Paradigm-shifting supply chain and logistics programs from our LVI division help keep equip our warfighters for the rigors of training and the challenges of battle. Always keeping first responders ready for action....before, during and after.
