Inside Sales Associate - Europe

About Industrious:

Industrious is the largest premium workplace-as-a-service provider and home to the highest-rated workplaces in the industry. Everything we do comes down to creating great days for teams of all sizes and stages, including our own. We believe what makes a great day at work is the people on your team and the problems you get to solve together. We’re looking for people who love thinking outside the box and thrive in a truly collaborative setting. As teammates, we encourage new ideas and toast every win. We’re excited about having a meaningful impact on people’s workplace experience.

Great days also start when everyone can be their authentic self at work. Diversity of backgrounds, thoughts, and ideas is critical to our success in delivering great workplace experiences, both for our members and for each other. Industrious is committed to creating an inclusive, respectful environment that embraces your individuality and quirkiness. You are valued for who YOU are. We celebrate our people as individuals who can accomplish great things when we work together as one team.

To learn more, visit www.industriousoffice.com/careers.

About the Role:

As an Inside Sales Associate at Industrious, you’ll be a core part of our European sales team, working across our growing portfolio of buildings to drive occupancy and deliver an exceptional experience to every prospective member. You’ll manage inbound enquiries via phone, email, and web, converting leads into high-quality tours and, ultimately, signed members. A significant part of this role is building and maintaining strong relationships with commercial property brokers and agents across Europe — ensuring Industrious is front of mind when they’re placing clients, and that every interaction reflects the quality of our product. You’ll work closely with Sales Managers in-country, supporting their pipelines and making sure no lead falls through the cracks. Beyond the day-to-day, you’ll have the opportunity to help shape how we approach broker engagement and new business sales across the region.

This role will be based in London and will report directly to the Sales Director, UK, with a dotted line to the General Managers and Sales Managers across our European locations.

You know you’re a great fit for this role if:

• You have 2-3 years of experience in business development, broker relationships, or sales

• You love talking with people on the phone and can effortlessly build relationships and trust with prospective members in a virtual environment. You’ll execute outbound sales initiatives through daily activities to achieve weekly targets. Through all of these actions, you’ll be giving your leads a taste of the Industrious values and service principles they can expect once they become members.

• You love being busy and are an exceptional multi-tasker. You’ll be managing leads across multiple European buildings, developing pipeline from marketing campaigns, handling enquiries via email, phone, and chat, following up with prospective members, and ensuring a smooth handover to local teams once a member signs.

• You understand the value of broker and agent relationships and know how to build them properly. You’re comfortable picking up the phone, following up consistently, and making sure the right people know about our buildings — and want to send their clients our way.

• People tell you, you are a great communicator, verbally and in writing

• You are energised by engaging, re-engaging, and selling to prospective members.

• You are organised and administrative tasks come easily to you

• Working within systems doesn’t phase you

• You are numbers-driven, goal-oriented, and resilient. You set high expectations for yourself and are motivated by seeing how your work is contributing to the company’s growth. You can persevere, even on the toughest days.

• You believe in your heart of hearts no administrative task is too small - we sweat the details and require team members to roll up their sleeves and do the same

This role is not a good fit for you if:

• You work best as a team of 1 and are not motivated by working with others to achieve a larger team goal

• Sales-focused goals are not motivating or aligned with your career path

• You enjoy slower-paced environments and prefer not to multitask

• You hate talking on the phone

• You don’t want to be at your laptop almost all-day

Responsibilities:

• Contact potential clients through phone calls, emails, and text message to schedule in person and virtual tours for the Area Sales Lead

• Build and manage relationships with commercial property brokers and agents across Europe, maintaining regular contact to ensure Industrious is consistently positioned as the go-to flexible workspace partner

• Manage broker lead follow-up diligently, ensuring timely responses, accurate information, and a viewing experience that reflects the quality of our product

• Work alongside Sales Managers across European locations, supporting their pipelines and coordinating activity to maximise conversion across the network

• Follow up with leads to re-engage or reschedule missed or cancelled tours

• Work towards and maintain 100% location occupancy nationwide through executing outbound and inbound sales activities

• Respond promptly and professionally to inbound enquiries across all channels: web, phone, and referrals

• Conduct discovery conversations to understand a prospect’s team size, budget, timeline, and workspace requirements

• Update the Broker Master Availability document weekly and distribute it to the broader broker and agent market

• Qualify leads against agreed criteria and route them appropriately for viewings to the sales lead team

• Maintain accurate, up-to-date records in Salesforce

• Proactively follow up on dormant leads and nurture longer-term prospects

• Collaborate closely with location teams and senior sales executives to align on pipeline quality

• Share market feedback and prospect insights to help refine positioning and targeting

• Work alongside the wider sales team on broker activation activities, including pre-launch campaigns, launch events, and broker visits

• Hit monthly and quarterly targets for qualified pipeline generation and scheduled viewings

• Provide unmatched customer service to potential prospects as the first point of contact via phone calls, email, and chat to ensure an excellent start to their member experience

• Re-engaging with potential members, addressing potential members needs, handle objections and communicate the benefits of Industrious to ensure the highest possible conversion rate of completed tours across our network

• Execute on daily targets involving outbound marketing campaigns to help increase conversion within our sales funnel

• Collaborate cross-functionally with our Marketing and Unit Ops teams to ensure a seamless customer experience

• Generate and share thoughtful and strategic insights about customers’ needs that drive improvements in our sales and marketing approach

• Drive existing and new initiatives, including our referral program, lead re-engagement strategy, website chat feature, and No Show/Canceled Tour outreach