Initiative - Performance Marketing Manager Unilever

Position Summary

Working as part of and reporting directly to Unilever Foods which is home to some of Canada’s most loved and trusted brands, including Hellmann’s, Knorr, and Maille. At Unilever, we are passionate about delivering delicious, sustainable food to every table and inspiring Canadians to make food choices that are better for them and the planet. Our team is focused on driving digital transformation and growth across omni-channel environments, including eCommerce and retail.

Unilever is looking for a Performance Marketing Manager to join the Foods business unit with a sharp focus on Paid Search, Retail Media. This role will be instrumental in fueling digital demand, accelerating brand visibility at the digital shelf, and deepening consumer engagement across platforms.

Key Responsibilities

• Performance Marketing – Own the retail media strategy and lead adoption and/or acceleration of holistic and iterative performance marketing plans, connecting brand, media and shopper marketing, while optimizing budgets across channels/tactics/brands based on KPIs aligned, across the funnel.
• Plan, execute, and optimize retail media campaigns in concert with agency to boost visibility, drive conversion, and support innovation launches.
• Work closely with customer development, Sales and Content teams to ensure media activation is aligned with trade and customer priorities.
• Analyze and report on campaign performance to inform investment decisions and channel strategy.
• SEM - Create & manage best in class strategies to deliver on overall brand and enterprise level objectives across key platforms (e.g. Google, Walmart, Loblaws, Instacart etc)Lead strategy of search engine marketing campaigns, with a focus on driving qualified traffic, conversion, and category share growth for our Foods brands.
• Manage & collaborate with agency partners and ensure campaigns are performance-optimized and on budget.
• CRM & Consumer Engagement - Lead Consumer Relationship Marketing strategy for the Foods portfolio, with a focus on engagement, segmentation, and retention strategies.
• Manage cross functional workflow with brand, shopper marketing, social and content teams to support CRM campaigns tied to key brand moments, innovation, and purpose-led initiatives.
• Work closely with agency partner to manage process, procedure, deployment and reporting.
• Measurement And Optimization– Building business and digital goals, feeding into development of the digital commerce learning plan, measurement, and data visualization plans, collaborating with agency partners and brand.

Desired Skills & Experience

• Bachelor’s degree in marketing or related field
• A minimum of 5 years of experience across the Marketing, Digital or eCommerce landscape
• Experience in full funnel campaign development and optimization for lower funnel conversions on retailer online sites (i.e. Amazon, Walmart)
• Work closely with agency partners to facilitate optimizations and make recommendations for driving key KPIs: ROAS, CPA, LTV, etc.
• Leading cross-functional team knowledge and track record of success with data driven marketing
• Coordinate across multiple partners, across the consumer journey to find efficiencies in performance and costs
• Support key Joint-Business-Plans (JBPs) with media partners
• Evolve performance marketing reporting with agency
• Knowledge in using digital media to drive online and offline sales jointly
• Provide education and thought leadership; setting and communicating strategy for foods performance marketing with stakeholders across the business

Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame and Flow for brands like Amazon, RBC, LEGO, Nintendo and Canada Goose. Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 9,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world. Initiative Canada has received many of the industry’s most coveted awards, including two gold Strategy Media Agency of the Year awards, eight Cannes Lions, and a position on WARC's Top 50 Most Effective Media Agencies in the World. In 2023 Initiative was named the North American Network of the Year by the Festival of Media, and Global Network of the Year by both Ad Age and Ad Week. To learn more, visit initiative.com.

What's in it for you?
•    Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
•    A flexible hybrid work model that works for you.
•    A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
•    A chance to be part of and grow within a global network of agencies.
•    The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

Initiative is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to [email protected]