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Who we are:
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
The role
SoFi is hiring an Influencer Strategist to help run influencer marketing across our brand and product initiatives. You'll execute campaigns end to end: sourcing talent, building briefs, moving contracts through legal and compliance, and reporting on what worked.
You will partner closely with our in-house creative studio, product marketing, data science, legal, compliance and media teams to drive awareness, consideration and member growth across SoFi’s product suite.
SoFi is a new kind of finance company focused on speed, transparency, and alignment with our members’ interests. Since our founding, we’ve expanded our personal finance offering to become the all-in-one finance app that helps our members get their money right. SoFi has achieved significant growth, and we have ambitious plans ahead. To continue this growth, we need great team members like you. Our goal is to be a household name and a world class brand, and social is the battleground for relevance.
What you'll do
- Execute influencer campaign plans in partnership with brand and product teams, contributing to the campaign approach
- Source, evaluate, and pitch influencer talent, ensuring influencers meet brand guidelines and deliver on campaign objectives
- Develop influencer briefing materials that lead to compelling, ownable content
- Support contracts and content approval in partnership with SoFi Legal and Compliance, ensuring content adheres to regulatory guidelines
- Track influencer campaign performance, build campaign reporting, apply learnings to future campaigns
- Partner with media and performance teams to develop influencer assets for paid social channels
- Support influencer and talent hosting at key SoFi events, ensuring partners have a seamless experience
- Coordinate travel logistics and booking for influencers/talent as needed
What you'll need
- Undergrad degree
- 3+ years of experience in marketing, preferably in social media and influencer marketing
- Understanding of social channels (existing and emerging), influencer/creator marketplace
- Experience managing and contracting influencer talent
- Uses AI to move faster across ideation, content, audience insights, and testing.
- Experience with affiliate marketing and Impact affiliate platform is a plus
- Strategic thinker who thrives in a fast-paced environment
- Strong writing and communication skills
- Strong analytical skills
- Strong EQ and ability to assess nuance in conversations and react accordingly
Skills Required
- Undergraduate degree
- 3+ years of experience in marketing, preferably social media and influencer marketing
- Understanding of social channels and influencer/creator marketplace
- Experience managing and contracting influencer talent
- Use of AI for ideation, content, audience insights, and testing
- Experience with affiliate marketing and Impact affiliate platform
- Strong writing and communication skills
- Strong analytical skills
- High emotional intelligence and ability to assess nuance
- Strategic thinker who thrives in a fast-paced environment
What the Team is Saying
SoFi Compensation & Benefits Highlights
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Healthcare Strength — Comprehensive medical, dental, and vision plans are paired with mental-health coaching/therapy, EAP access, and wellness programs, with options noted for low or fully covered premiums. Company-paid life and disability insurance further strengthen core protection.
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Parental & Family Support — Up to 12 weeks fully paid parental leave is complemented by fertility/adoption resources, subsidized back-up child/elder care, caregiver leave, and pet insurance. A 2026 program also matches a new federal $1,000 seed for eligible children’s investment accounts.
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Leave & Time Off Breadth — Exempt employees have flexible/unlimited vacation alongside early-release “SoFi Fridays,” while non-exempt employees receive generous vacation and sick time. Paid volunteer time and role-appropriate leave options extend time-away coverage.
SoFi Insights
What We Do
SoFi wasn’t built to be a bank. Or a technology company. We were built for one mission: help people achieve financial independence so they can realize their ambitions. Redefining an entire industry isn’t easy work—and it’s not for the faint of heart. It takes a certain kind of team. People with diverse perspectives and expertise, united by a common sense of purpose. People willing to challenge assumptions but always do the right thing. People proving that innovation and responsibility don’t have to compete, but can come together to create something truly unconventional in the world. For the last eight years, we’ve been charting this new path forward. We call it The SoFi Way. At SoFi, we don’t just talk about culture: we live it. The SoFi Way is how we show up every day, how we make decisions, and how we build for our members, clients, and each other.
Why Work With Us
Together with our members, we’re changing the way people think about and interact with personal finance. We’re a next-generation Fintech company using innovative, mobile-first technology to help our members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront.
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SoFi Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
For the majority of our workforce who work on a hybrid schedule, the in-office requirement is a handful of days per month!
