Influencer Marketing Strategist

Direct Agents is looking for a detail oriented and collaborative Influencer Marketing Strategist to join our team. This role combines sourcing and managing influencer relationships with organizing creative project workflows, ensuring quality and timeliness in campaign execution. You will work closely with the paid media, creative, and design teams to ensure that all deliverables meet client expectations and industry standards.

This Part-Time, NYC based role, has a starting rate of $35-$50 hour depending on experience with potential for Full-Time employment after 3 months.

This role is based in our NYC office. You must reside or be willing to relocate within commuting distance.
Key Responsibilities

Influencer Marketing

• Source influencers utilizing keywords, competitor insights, and current trends 
• Verify influencers who align with campaign objectives by analyzing various statistics using an influencer statistics and audience authenticity platform
• Report statistics and present potential influencer partnerships
• Ideate and collaborate with influencers to create authentic content that resonates with the target audience
• Draft creator briefs for unique influencer campaigns
• Keep attention to detail for constant optimization with factors such as hashtags or posting times
• Engage directly with User Generated Content (UGC) creators, ensuring a clear understanding of campaign requirements
• Collaborate with internal design team to provide creators with specific video direction
• Organize and track video content submissions for client approval, managing revisions as needed
• Perform quality assurance checks on live posts to ensure accuracy and brand alignment
• Pull and analyze influencer post performance metrics, collaborating with internal teams to optimize future campaigns based on learnings
• Compile decks showcasing industry insights, a deeper level of insight into influencer performance, and future opportunities for client presentations
• Stay updated on the latest industry trends, social media platforms, and top-performing influencer/UGC ads to contribute fresh, creative ideas

Marketing

• Manage and organize project trackers, ensuring alignment with design requests, client feedback, and project status updates
• Update project hours by task, tracking progress to ensure projects stay within budget, scope, and timeline
• Collaborate with the design team to implement revisions and oversee quality assurance before delivering final assets to clients.
• Work with the paid media team to handle creative requests and adapt assets for optimal performance across various platforms.
• Assist with copywriting and content review to ensure messaging is compelling and aligned with campaign goals.
• Organize creative files with close attention to detail based on platform specifications, size, and asset types to ensure seamless accessibility and delivery.
• Oversee project timelines, ensuring all deliverables meet deadlines and client expectations.
• Prepare presentations for client reviews, showcasing creative performance, trends, and future opportunities.

• 1+ years of experience in influencer marketing, social media management, or creative project management.

• Strong understanding of social media platforms (Instagram, TikTok, YouTube) and influencer/UGC content strategies.
• Ability to analyze influencer performance data and derive actionable insights.
• Exceptional organizational and communication skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously
• Familiarity with project management tools and software including (or similar to) Tick, Click up
• Proficiency in Google applications to put together reports, powerpoints and summaries.
• A passion for staying on top of industry trends and contributing creative solutions to client challenges.

• Experience with influencer platforms, is a plus
• Basic design skills or familiarity with creative software (e.g., Adobe Creative Suite), is a plus
• Experience in paid media strategy or working with digital marketing teams, is a plus

About Direct Agents

Direct Agents is not a traditional agency. We are an elite team of builders and operators—growth strategists,media architects, and creative thinkers—who partner with ambitious brands to drive measurable revenue growth. Backed by Kanopy AI, our proprietary intelligence platform, and exclusive partnerships with tech and media platforms, we deliver the kind of unfair advantage that helps clients dominate, not just compete.

We operate at the intersection of technology, media, and strategy—where AI meets human expertise to produce outcomes that neither can achieve alone. Our client roster includes brands like Tennis Channel, Marvel, NYSE, Morgan Stanley, Prologis, and DistroKid.

What Sets Us Apart

Direct Agents isn’t for everyone—and that’s by design. We’re building something different.

• Proprietary AI That Actually Works: Kanopy AI is our custom-built intelligence platform—real-time campaign optimization, media mix modeling, natural language analytics, and algorithm enrichment that gives our clients (and our sellers) a genuine edge. This isn’t a buzzword; it’s operational.
• Exclusive Platform Access: Direct partnerships across Google AI Search, Meta, TikTok, Amazon, Freewheel, Teads, Stackadapt and best in class tech and media partners. 
• An Elite, Not Bloated, Team: 100+ operators who move fast, think deeply, and ship work that matters. No layers of bureaucracy. Direct access to senior leadership and the executives building the strategy.
• AI Integration Across Everything: Claude, ChatGPT, and proprietary AI tools are embedded in our workflows—from data analysis and creative versioning to strategic planning and client intelligence.
• 7x Crain’s Best Places to Work: A people-first culture with a 12-month average time to promotion, a 4-day workweek, and genuine investment in career development.
• Certified Minority-Owned Business: 48% BIPOC representation across the agency, 60% female representation—a team that reflects the diverse markets we serve.

Please be aware of fraudulent recruiters and scams. If you move forward in our recruitment process, you will only be contacted by the Direct Agents HR team. If you have questions about the validity of this job posting, please email [email protected]