Influencer Marketing Specialist

Posted 2 Hours Ago
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Hiring Remotely in Medellín, Antioquia, COL
In-Office or Remote
Mid level
AdTech • Marketing Tech • Social Media • Software
The Role
Manage end-to-end influencer campaigns: source, recruit, onboard, brief, negotiate, and coordinate creators across TikTok and Instagram. Track performance, optimize campaigns, build long-term creator relationships, scale outreach processes, and collaborate with account and creative teams to deliver client goals.
Summary Generated by Built In

Insense, a partner of Meta and TikTok, is a platform that helps brands work with creators. We connect companies with more than 68,500 trusted creators in 35+ countries, mainly in the U.S. Through Insense, brands can easily make content, run influencer campaigns, and grow their business. Today, over 2,000 mid-sized brands already use Insense to power their creator marketing.

Creators are shaping the future of marketing and driving real business impact. Join the economy that’s transforming how brands grow, we’d love for you to be part of this journey!
Founded in 2016, we are a remote-first company of 40+ people from 13+ countries.

About the role

We're looking for someone who lives and breathes social media, loves building relationships, and knows how to spot great creators before everyone else does.

As our Influencer Marketing Specialist, you'll be at the heart of our creator partnerships, identifying, connecting with, and managing influencers across TikTok, Instagram, and other emerging platforms. You'll work closely with our Creative Strategist and Digital Account Managers to bring campaigns to life, ensuring every collaboration feels authentic, delivers results, and aligns with our clients' goals.

This is a hands-on role focused on outreach, communication, and relationship building. You'll be responsible for growing and nurturing a strong network of creators while helping execute both organic and paid social campaigns from start to finish.

📍This role is open to anyone based in Americas Time Zone

⏰ You must be available every working day between 9 am and 6 pm EST.

Who we are looking for
  • Fluent English communication skills, both written and verbal.

  • 4+ years of hands-on experience managing influencer marketing campaigns from start to finish.

  • Proven experience sourcing, recruiting, and managing creators across TikTok and Instagram.

  • Strong understanding of influencer marketing metrics and ability to optimize campaigns based on performance data.

  • Experience building and maintaining long-term relationships with creators and influencer communities.

  • Strong project management and communication skills, with the ability to manage multiple campaigns simultaneously.

  • Experience building and scaling influencer outreach and creator sourcing processes.

  • Deep understanding of TikTok, Instagram, social media trends, and influencer content best practices.

Responsibilities
  • Source, recruit, and onboard creators from the Insense marketplace and external channels.

  • Match creators with client campaigns based on brand fit, campaign goals, and target audience.

  • Manage influencer campaigns end-to-end, including creator sourcing, briefing, content management, and performance analysis.

  • Support UGC campaigns in partnership with the Account Management team.

  • Build and maintain strong relationships with creators and influencers to encourage long-term partnerships.

  • Grow and manage a roster of high-performing creators for future campaigns.

  • Coordinate creator communication, negotiate rates, and manage deliverables.

  • Monitor campaign execution to ensure content is delivered on time and meets quality standards.

  • Review content performance and provide feedback to creators to improve results.

  • Keep creators engaged through community initiatives, events, and feedback programs.

  • Conduct creator outreach across TikTok, Instagram, and other relevant platforms.

  • Improve sourcing and outreach processes to increase efficiency and scalability.

  • Track campaign metrics, analyze results, and share insights to improve future performance.

  • Collaborate closely with internal teams to ensure smooth campaign execution and client communication.

  • Work alongside the Senior Influencer Marketing Manager to optimize campaign strategy and performance.

What we offer
  • Forever remote role 💻

  • Work from anywhere role 📍

  • Salary in USD commensurate with your experience and location 💰

  • 15 days of paid time off, plus US holidays (Get one extra day for each year with us.)🏖

  • Team retreats around the world. Sneak peek, check out our past off-sites here🌴

  • International exposure to global clients and employees in AMER + EMEA 🌎

This role is open to anyone based in LATAM under a contractor agreement, meaning you will work as an independent contractor and manage your own taxes and local contributions according to your country’s regulations. Kindly select the “Worldwide” option in case your location is not listed.

Please note we use a third-party payment provider that does not operate in the following locations: Afghanistan, Belarus, Crimea (Ukraine), Cuba, Democratic Republic of Congo, Donetsk People’s Republic (Ukraine), Iran, Iraq, Kherson Oblast (Ukraine), Libya, Luhansk People’s Republic (Ukraine), Myanmar, North Korea, Russia, Somalia, South Sudan, Sudan, Syria, Venezuela, Yemen, and Zaporizhzhia Oblast (Ukraine).

Skills Required

  • Fluent English communication skills, written and verbal
  • 4+ years hands-on experience managing influencer marketing campaigns end-to-end
  • Proven experience sourcing, recruiting, and managing creators on TikTok and Instagram
  • Strong understanding of influencer marketing metrics and ability to optimize campaigns based on performance data
  • Experience building and maintaining long-term relationships with creators and influencer communities
  • Strong project management and communication skills; ability to manage multiple campaigns simultaneously
  • Experience building and scaling influencer outreach and creator sourcing processes
  • Deep understanding of TikTok, Instagram, social media trends, and influencer content best practices
  • Available every working day between 9 am and 6 pm EST and based in Americas time zone
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The Company
156 Employees
Year Founded: 2016

What We Do

Insense is a SaaS-enabled marketplace and an official creative partner of TikTok and Meta. The platform provides an all-in-one solution for scaling user-generated content (UGC) production and influencer marketing, connecting e-commerce brands with a vetted marketplace of over 70,000 creators globally. It streamlines operations with tools for creator chat, automated payments, contracts, and analytical reporting to help brands drive growth and conversions.

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