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Félix seeks to empower Latinos in the US to care for what matters most back home. #JuntosWeSucceed
The Role
The Influencer Marketing Manager will lead influencer strategy, manage partnerships, and analyze campaign performance to drive brand awareness and user growth.
Summary Generated by Built In
About Us
At Félix, we're building the financial ecosystem for Latin immigrants in the U.S., starting with a revolution in remittances. Our core product is an AI-powered chatbot built on WhatsApp, allowing our users to send money home as easily as sending a text message. We leverage cutting-edge technology like AI, blockchain, and stablecoins to make cross-border payments faster, more affordable, and more accessible than ever before.
We are a hyper-growth Series B company, backed by over $100 million in funding from top-tier global investors, including QED, Castle Island, Switch Ventures, HTwenty, Monashees, and General Catalyst Customer Value Fund. This isn't just about the numbers; it's a testament to the trust our investors have in our vision and our team. Additionally, Félix was selected as an “Endeavour Entrepreneur” and was a recipient of the CrossTech Fintech Startups Award.
We are a group of extremely talented and dedicated high-performers, united by our shared obsession with a single goal: empowering our customers. We are all owners of Félix, driven by a bias for action and a true experimentation spirit to get shit done with urgency and focus. Joining Félix means you will be part of a team building a legacy, a company that will outlive us all. This is a rare opportunity to apply your skills to a deeply meaningful mission—serving a community that has been underserved for too long. We are a team that is fiercely loyal to each other, where radical transparency and constructive feedback are how we grow and push for excellence. We are bold, we care less about what others are doing, and more about creating sustainable value and a product that truly makes our users' lives better. We are building the future, today.
About the Role
We are looking for an Influencer Marketing Manager to lead the strategy, execution, and optimization of our influencer marketing programs. This role will own the full lifecycle of influencer partnerships, from sourcing and negotiation to campaign execution and performance analysis.
The ideal candidate combines creative storytelling with performance-driven thinking. You understand how creators influence culture and trust, but you also care deeply about measurable outcomes such as acquisition, engagement, and retention. You will work cross-functionally with Growth, Brand, Product Marketing, and Analytics teams to ensure influencer marketing contributes meaningfully to both brand awareness and user growth.
What You’ll Do
- Develop and execute the company’s influencer marketing strategy aligned with growth and brand objectives.
- Identify key creator segments and communities relevant to the target audience.
- Define campaign goals, messaging frameworks, and creator selection criteria.
- Design a clear workflow for influencer outreach, from initial prospecting to candidate conversion, implementing management tools to build message sequences and automate follow-ups.
- Source, evaluate, and recruit influencers across platforms such as TikTok, Instagram, YouTube, and emerging channels.
- Build long-term partnerships with creators who authentically resonate with the brand.
- Negotiate contracts, compensation structures, and deliverables.
- Manage end-to-end influencer campaigns including: creative briefing, content approvals, posting timelines, campaign launches.
- Ensure creators deliver content aligned with brand guidelines and campaign objectives.
- Track and analyze campaign performance using metrics such as: reach and engagement, customer acquisition, CAC and ROI.
- Develop reporting frameworks to evaluate influencer performance and optimize future campaigns.
- Experiment with different creator tiers (micro, mid-tier, macro).
- Test different formats such as native storytelling, product demonstrations, and community-driven content.
- Identify opportunities to scale top-performing creators into longer-term ambassador programs.
- Partner with Growth teams to align influencer campaigns with acquisition goals.
- Work with Brand and Creative teams to ensure consistent storytelling.
- Coordinate with Legal and Finance for contracts, compliance, and payments
Who You Are
Required
- 4+ years of experience in influencer marketing, creator partnerships, or social media marketing.
- Proven track record managing influencer campaigns with measurable performance outcomes.
- Strong understanding of creator ecosystems across TikTok, Instagram, and YouTube.
- Experience negotiating influencer partnerships and managing campaign budgets.
- Analytical mindset with experience using performance metrics to guide decisions.
- Experience working in consumer technology, fintech, or high-growth startups.
- Familiarity with affiliate tracking, creator attribution, or influencer platforms.
- Experience working with agencies or managing large creator programs.
What We Offer
- Competitive salary
- Initial stock options grant
- Annual performance bonus
- Health, dental, and vision plans
- Remote work environment, although we have offices in Miami and México City and would love to work in hybrid model if you are up to it.
- Continuous learning opportunities
- Unlimited PTO
- Paid parental leave
- Empowering opportunities for growth in a dynamic entrepreneurial environment
Equal Opportunity Employer
At Félix, we are committed to providing equal employment opportunities to all qualified employees and applicants without regard to race, religion, nationality, sex, sexual orientation, gender identity, age, or disability. This policy applies to all terms and conditions of employment, including recruitment, hiring, placement, promotion, training, compensation, benefits, and termination.
Want to learn more about our privacy practices? Check out our Privacy Policy.
Skills Required
- 4+ years of experience in influencer marketing, creator partnerships, or social media marketing
- Proven track record managing influencer campaigns with measurable performance outcomes
- Strong understanding of creator ecosystems across TikTok, Instagram, and YouTube
- Experience negotiating influencer partnerships and managing campaign budgets
- Analytical mindset with experience using performance metrics to guide decisions
- Experience working in consumer technology, fintech, or high-growth startups
- Familiarity with affiliate tracking, creator attribution, or influencer platforms
- Experience working with agencies or managing large creator programs
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The Company
What We Do
At Félix, we're building the financial ecosystem for Latin immigrants in the U.S., starting with a revolution in remittances. Our core product is an AI-powered chatbot built on WhatsApp, allowing our users to send money home as easily as sending a text message. We leverage cutting-edge technology like AI, blockchain, and stablecoins to make cross-border payments faster, more affordable, and more accessible than ever before. We are a hyper-growth Series B company, backed by over $100 million in funding from top-tier global investors, including QED, Castle Island, Switch Ventures, HTwenty, Monashees, and General Catalyst Customer Value Fund. This isn't just about the numbers; it's a testament to the trust our investors have in our vision and our team. Additionally, the Félix founders were selected as “Endeavour Entrepreneurs” and were recipients of the CrossTech Fintech Startups Award. We are a group of extremely talented and dedicated high-performers, united by our shared obsession with a single goal: empowering our customers.
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