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The Role
Lead influencer and affiliate marketing strategies for APAC, optimizing campaigns and managing team performance to drive conversions and business goals.
Summary Generated by Built In
Ready to lead, disrupt and reinvent the sleep industry?
We are Emma – The Sleep Company. Founded in 2015, we’ve become the world’s largest D2C sleep brand, available in over 35 countries with more than 25 stores across Europe. Recommended by leading consumer associations in EMEA, APAC, and the Americas, we develop the best sleep comfort products that empower our customers to awaken their best every day.
At Emma, we are a community of smart, driven people, united by a strong culture of collaboration, teamwork, and knowledge sharing. We think big, take ownership, and are empowered to drive meaningful impact. Through hands-on experience, mentorship, and continuous learning, we drive our own growth and learning. With Emmies from over 60 nationalities and offices across multiple regions, our diverse perspectives enrich our workplace culture. Ready to shape the future of sleep with us? Let’s make it happen!
What You'll Do
- The Influencer Marketing (IM) & Affiliates Lead, APAC, based in Manila, plays a critical leadership role in establishing trust, credibility, and conversion-driven engagement for Emma Sleep’s products. This role focuses on middle-to-lower funnel saturation through strategic influencer and affiliate marketing initiatives. The ideal candidate is a strategic leader with a proven track record in IM and affiliate marketing within 7+ countries in APAC, experience managing teams, and a strong ability to develop and refine processes for optimal performance.
- Develop and implement IM and affiliate strategies that build trust and credibility with target audiences across APAC.
- Identify and partner with influencers and affiliates aligned with Emma Sleep’s values and credibility.
- Create playbooks on targeted content and offers focused on conversions at the consideration and decision stages.
- Optimize campaigns to drive product trials, sign-ups, and purchases.
- Lead recruitment, onboarding, and training of affiliate partners to enhance performance.
- Optimize commission models and marketing support to maximize conversion rates across diverse APAC markets.
- Identify, recruit, and manage influencer relationships across various platforms, tailoring strategies to each country’s unique landscape.
- Negotiate contracts, manage budgets, and ensure ROI-driven execution for influencer collaborations.
- Scout, negotiate and onboard regional agencies and/or affiliate platforms.
- Develop creative and localized content briefs with clear calls to action for conversion.
- Monitor and analyze performance, delivering insights and optimization strategies.
- Ensure compliance with local advertising regulations.
- Develop and refine processes to improve efficiency and effectiveness in IM and affiliate marketing.
- Standardize workflows for influencer and affiliate management.
- Track and analyze campaign spend, providing data-driven recommendations.
- Work closely with regional marketing, sales, and product teams to align IM and affiliate strategies with business goals.
- Collaborate with creative teams to develop localized marketing assets and briefs.
- Collaborate with media buying team to maximize usage of influencer assets.
- Provide regular performance updates to the Regional Marketing Head, focusing on conversion metrics.
- Foster regular regional best practice and knowledge sharing.
- Lead, mentor, and manage a team, ensuring alignment with goals and fostering a high-performing work environment.
Strategic Development & Execution
Affiliate & Influencer Program Management, Process Optimization & Budget Management
Cross-Functional & Regional Collaboration
Team Leadership
Who We're Looking For
- You have proven experience in IM and affiliate marketing within APAC, with a focus on conversion optimization.
- You have strong leadership skills with experience managing teams and refining processes.
- You have deep understanding of the APAC influencer and affiliate landscape.
- You have excellent communication, negotiation, and analytical abilities.
- You are proficient in marketing platforms and tools.
- You are fluent in English; additional APAC languages are preferred.
- You have at least 5 years of experience in Digital Marketing, Performance Marketing, Business Development, or E-commerce (startup experience is a plus).
- You have a Bachelor's degree in Marketing, Business, or a related field.
Become an Emmie
Emma is transforming the world of sleep - and we want the highest-performing people to help us pull it off. We want you. But only if you're willing to go all in. Only if you're willing to question, disrupt, innovate, and create from the ground up.
We proudly celebrate diversity. We are an equal-opportunity employer committed to promoting inclusion in our workplace. We consider all qualified applicants for employment without regard to race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.
Our aim is to get back to you in a couple of days, however, we are currently receiving a large number of applications and this might lead to a delay in the process. We will get back to you as soon as possible!
Top Skills
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The Company
What We Do
We are Emma – The Sleep Company. We revolutionise sleep by pushing the boundaries of what technology can do for rest. Our aim is to awaken people's best by enhancing their sleep. We are one of Europe’s fastest-growing sleep innovation companies with 1000 + team members, representing over 65 nationalities at our international offices in Frankfurt, Lisbon, Manila, Mexico City and Bucharest. Our work culture is built on strong values promoting community, agility, and ownership. Growth and excellence in all areas are important to us, which is why we offer our team members opportunities to unlock their full potential professionally and personally. Emma proudly celebrates diversity. We are an equal opportunity employer committed to promoting inclusion in our workplace. We consider all qualified applicants for employment without regard to race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability or age
