As a global key player in yeasts and fermentation, Lesaffre designs, manufactures and markets innovative solutions for Baking, Food taste & pleasure, Health care and Biotechnology.
Family group born in northern France in 1853, now a multi-national and a multicultural company, Lesaffre is committed to working with confidence to better nourish and protect the planet.
In close collaboration with its clients and partners, Lesaffre employs 11 000 people in more than 50 countries.
Lesaffre achieves a turnover of 3 billion euros.
Job Description
- Develop & maintain customer profiles, collect market and customer information through various channels including but not limited to market research, analyze competitive landscape and industry trends, and develop annual and quarterly marketing plans, relevant sales targets and marketing budgets based on customer situations.
定制客户档案，通过各种渠道包括但不仅限于市场调研收集市场及客户信息，分析竞争业态和行业趋势，并根据客户实际情况，制定年度，季度营销计划，相关销售目标和市场预算。
- Formulate co-branding marketing activities, organize or participate in industry exhibitions, technical forums, etc. to enhance the brand's visibility in the professional market. Also need to convert product technical advantages into value propositions that customers can clearly understand, and create corresponding promotional materials.
制定联合品牌营销活动，组织或参与行业展会、技术论坛等活动以提升品牌在专业市场中的知名度。同时还需要将产品技术优势转化为客户能够清晰理解的价值主张，并制作相应的推广资料
- Collaborate with the Baking Center, coordinate internal resources in a project-based manner, coordinate with sales to regularly visit customers, handle major customer complaints and public relations crises, and participate in the development of major project proposals, bidding negotiations and contract signing, in order to strengthen long-term cooperative relationships.
与烘焙中心合作，以项目制的形式协调内部资源，协同销售定期拜访客户，处理重大客户投诉和公关危机，并参与重大项目的方案制定，投标谈判和合同签订，以加强长期合作关系。
- Maintain and deepen customer relationships, keep and strengthen the coordination with the customer's marketing department, handle major customer feedback, and ensure customer satisfaction.
维护和深化客户关系，保持，加强客户市场部门的协同，处理重大客户反馈，确保客户满意度
Qualifications- Bachelor’s degree in Marketing, Business, or Food Science; MBA preferred.
- 8+ years of experience in B2B channel marketing, preferably in FMCG, food ingredients, or related industries.
- Proven expertise in customer segmentation, trade marketing, omni channel events execution.
- Strong understanding of bakery industry dynamics, including Western/Chinese bakery trends, OEM operations, and foodservice demands.
- Proficiency or familiar in the operation of the sales and technical support teams
- Exceptional leadership, negotiation, and stakeholder management skills. ability for control and advance projects independently
- Excellent cross-departmental communication skills &Fluency in English and Mandarin required.
- 市场营销、商科或食品科学本科学历；MBA优先
- 8年以上B2B渠道营销经验，快消品、食品原料及相关行业从业者优先
- 客户细分与贸易营销实战经验，全渠道活动执行能力，独立掌控推进项目的能力
- 精通烘焙行业动态（涵盖中西式烘焙趋势、OEM运营及餐饮服务需求）
- 跨部门沟通能力&流利的中英文能力
Top Skills
What We Do
A key global player in fermentation for more than a century, Lesaffre, with a €2.7 billion turnover, and established on all continents, counts 11,000 employees and 96 nationalities. On the strength of this experience and diversity, we work with customers, partners, and researchers to find ever more relevant answers to the needs of food, health, naturalness and respect for our environment. Thus, every day, we explore and reveal the infinite potential of microorganisms. To nourish 9 billion people, in a healthy way, in 2050 by making the most of our planet’s resources is a major and unprecedented issue. We believe that fermentation is one of the most promising answers to this challenge.
