India & SEA Subregional Marketing Manager

What if the work you did every day could impact the lives of people you know? Or all of humanity?

At Illumina, we are expanding access to genomic technology to realize health equity for billions of people around the world. Our efforts enable life-changing discoveries that are transforming human health through the early detection and diagnosis of diseases and new treatment options for patients.

Working at Illumina means being part of something bigger than yourself. Every person, in every role, has the opportunity to make a difference. Surrounded by extraordinary people, inspiring leaders, and world changing projects, you will do more and become more than you ever thought possible.

Position Summary:

The India & SEA Marketing Manager is a key position within the APAC regional marketing organization. They are responsible for crafting the broader marketing strategy for the India & SEA region and ensure proper execution of it. This individual will support, facilitate and enable India & SEA sales teams and Channel Partners to help reach company’s revenue goals, through translation of market insights and product knowledge into competitive strategies and tactics.

The India & SEA Marketing Manager will work closely with his/her marketing and commercial colleagues to ensure alignment of focus areas and to support of the region’s commercial goals. This individual will also ensure that the activities executed are in line and contributing to the overall targets of Illumina’s global marketing organization.

Ideal candidates for this position will have strong knowledge of the genomics market in India & SEA and demonstrated success and operational experience in this region. The candidate will also need the ability to work and collaborate across multi-disciplinary, international teams and cultivate key partnerships to support strategic programs. Successful candidates will combine strong scientific understanding with strategic analysis, business acumen, marketing and leadership skills. 

Position Responsibilities:

• Formulate the overall region marketing strategy to support Illumina’s commercial goals. Develop go to market strategies and drive execution of those strategies with clear milestones and action plans.
• Collaborate with the broader marketing & commercial team to execute marketing programs, events and campaigns related to key segments and products. Ensure that there is alignment of activities and product strategies internally, with SCPs and other parties as well as clear metrics associated with delivery of these activities.
• Assist SCPs by providing product value positioning and messaging and ensure alignment around sales messaging, customer targeting, use cases and market segment prioritization.
• Solicit and communicate voice of region and voice of customer internally to inform product development team; recommend new product development, product or service enhancements to address needs for improving sales potential and customer satisfaction in India and SEA.
• Responsible for collection, measurement evaluation and communication of information relating to the effectiveness of marketing activities carried out in these subregions.
• Collaborate with commercial management and operations, to identify and help develop and deliver sales trainings to the India & SEA SCP team.
• Summarize and communicate regional field information, especially as it relates to competitive activity in their region.
• Solicit and consolidate input from SCPs and field staff to provide in-depth market analysis and insights back to Illumina regarding customer and market opportunities and challenges.
• Create, maintain and provide visibility to KOL networks.

Listed responsibilities are an essential, but not exhaustive list, of the usual duties associated with the position. Changes to individual responsibilities may occur due to business needs.

Preferred Experience/Education/Skills:

• Minimum of 8 years of life science marketing experience with a Bachelor’s degree; or 6 years and a Master’s degree; 3 years with a PhD degree or equivalent experience.
• MBA degree would be a plus
• Previous hands-on experience executing successful marketing programs in India
• Experience and understanding of genetic technologies and how they can be utilized in in a variety of applications.
• Experience in strategic consulting or product management would be welcomed
• Ability to influence across an organization at all levels, including previous experience in a highly matrixed organization would be preferred.
• Strong project management skills and ability to work both collaboratively and independently to drive results
• Must have exceptional written & verbal communication and organizational skills
• Willingness to travel up to 30-50%

We are a company deeply rooted in belonging, promoting an inclusive environment where employees feel valued and empowered to contribute to our mission. Built on a strong foundation, Illumina has always prioritized openness, collaboration, and seeking alternative perspectives to propel innovation in genomics. We are proud to confirm a zero-net gap in pay, regardless of gender, ethnicity, or race. We also have several Employee Resource Groups (ERG) that deliver career development experiences, increase cultural awareness, and offer opportunities to engage in social responsibility. We are proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship status, and genetic information. Illumina conducts background checks on applicants for whom a conditional offer of employment has been made. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable local, state, and federal laws. Background check results may potentially result in the withdrawal of a conditional offer of employment. The background check process and any decisions made as a result shall be made in accordance with all applicable local, state, and federal laws. Illumina prohibits the use of generative artificial intelligence (AI) in the application and interview process. If you require accommodation to complete the application or interview process, please contact [email protected]. To learn more, visit: https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf. The position will be posted until a final candidate is selected or the requisition has a sufficient number of qualified applicants.