TRULEO is an Agentic AI platform trusted by over 1,100 agencies. Designed to support patrol, investigations, and command staff, TRULEO automates key workflows, including report writing and generating department intelligence, and helps solve more cases with AI-powered witness interviews and case summarizations.
Why Join UsWe're on a mission to safeguard community trust in law enforcement by developing technology that honors the people behind the badge. TRULEO is a well-funded, early-stage startup with world-class technology, a collaborative culture, and a deeply meaningful mission.
This role offers the opportunity to be the first impression for agencies who have already shown interest in TRULEO. You'll engage with warm leads, conduct discovery conversations, run reverse demos to understand their needs, and schedule qualified meetings for our sales team. You'll be joining a fast-moving environment where consultative selling and relationship building matter — and where you'll play a critical role in converting interest into pipeline.
This is a full-time, on-site role based in Greenville, SC.
About the RoleWe are seeking an Inbound Sales Development Representative to manage inbound leads and conduct initial discovery and qualification. This person will respond to inbound inquiries, conduct reverse demos to understand prospect needs, qualify opportunities, and schedule meetings for Account Executives. You'll act as a consultative partner, asking smart questions to understand agency challenges and determining if TRULEO is the right fit.
The ideal candidate is a skilled communicator who excels at building rapport quickly, asking great questions, and guiding prospects through an early-stage buying conversation with professionalism and curiosity.
Responsibilities- Respond quickly to inbound inquiries and conduct timely outreach to engage prospects
- Conduct discovery calls and reverse demos to understand agency pain points and needs
- Qualify leads and schedule qualified meetings and demos for Account Executives with detailed briefing notes
- Build rapport and nurture leads through thoughtful follow-up
- Maintain accurate records in CRM and track conversion metrics
- Partner with Account Executives and marketing to refine processes and improve lead quality
- 2-4 years of experience in sales
- Track record of meeting or exceeding activity and conversion targets
- Excellent verbal and written communication with ability to build rapport quickly
- Organized and disciplined with ability to manage multiple leads simultaneously
- Coachable, competitive, and motivated to exceed targets
- Comfortable in a fast-paced startup environment with evolving processes
- Public safety experience is a plus, but not required
- Based in Greenville, SC
- Base salary: $80,000
- On-target earnings (OTE): $100,000 with commission based on meetings set, pipeline generated, and deal closures
The Opportunity
This is an excellent opportunity for a sales professional who wants to refine their craft in a high-growth startup environment. You'll work with warm leads, develop consultative selling skills, and play a critical role in converting interest into revenue. High-performing SDR IIs have clear paths to promotion into Account Executive roles, and you'll gain valuable experience in SaaS sales, discovery methodology, and the public safety market.
Top Skills
What We Do
Truleo processes body camera videos for departments across the country to help automate supervision, facilitate coaching, and promote police professionalism. The technology automatically detects risky events such as use of force, pursuits, frisking, and non-compliance incidents, and screens for both professional and unprofessional officer language for supervisors to praise or review.
Why Truleo?
Police departments create a lot of videos - but review less than 1%. These videos contain valuable insights to improve officer training and risk mitigation that improves community trust. Studies show that officers who use professional language and review their non-compliance incidents have far more positive outcomes.
