Inbound Marketing Specialist- Vertoz

Posted 3 Days Ago
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Gurgaon, Gurugram, Haryana, IND
In-Office
Mid level
AdTech • Cloud • Digital Media • Marketing Tech
The Role
Hands-on inbound and growth marketing role responsible for content strategy, thought leadership, SEO, backlink outreach, paid campaigns, landing-page optimization, social media growth, analytics, and performance reporting. The specialist will manage campaigns across Google, Reddit, Quora, and retargeting channels while supporting webinars, podcasts, newsletters, and demand-generation initiatives for B2B technology brands.
Summary Generated by Built In
What we want:
We’re looking for a hands-on digital/growth marketer with 2–4 years of experience, strong writing skills, and practical experience across content, SEO, paid campaigns, social media, and analytics. The ideal candidate should be comfortable managing campaigns independently and have a strong understanding of performance marketing. Exposure to AdTech, B2B SaaS, Canva/Figma, HubSpot, or AI tools will be an added advantage.

Who we are:
Vertoz (NSEI: VERTOZ), an AI-powered MadTech and CloudTech Platform offering Digital Advertising, Marketing and Monetization (MadTech) & Digital Identity, and Cloud Infrastructure (CloudTech) caters to Businesses, Digital Marketers, Advertising Agencies, Digital Publishers, Cloud Providers, and Technology companies. For more details, please visit our website here.

What you will do:

Content and thought leadership:
Plan and write blogs, LinkedIn carousels, and long-form content for IncrementX and IngeniousPlex.
Own the content calendar and maintain a consistent publishing rhythm.
Turn technical AdTech topics into clear, engaging, and human writing.

SEO and backlinks:
Handle on-page and basic technical SEO.
Conduct keyword research and execute outreach and link-building to grow quality backlinks.
Optimize content for AI and generative search, not only traditional SEO.

Paid campaigns:
Plan and run paid campaigns on Google, Reddit, Quora, and retargeting channels.
Support user-acquisition and demand-generation campaigns for IncrementX and IngeniousPlex.
Build and test landing pages and continuously improve conversion rates.
Monitor campaign performance and optimize budgets, audiences, and creatives. 

Social and reporting:
Grow our LinkedIn presence and manage organic social media activities.
Track performance across channels and report what is working.
Support webinar, podcast, newsletter, and other content initiatives when required.



Requirements

•2–4 years of experience in digital or growth marketing.
•Strong writing and content creation skills.
•Working knowledge of SEO and link-building.
•Hands-on experience running paid campaigns.
•Experience with analytics and performance reporting.
•Exposure to AdTech, programmatic, iGaming, or B2B SaaS is a plus.
•Knowledge of Canva/Figma is an advantage.
•Familiarity with HubSpot or similar automation tools.
•Comfortable using AI tools for marketing and content creation.


Benefits
•No dress codes
•Flexible working hours
•5 days working
•24 Annual Leaves
•International Presence
•Celebrations
•Team outings

Skills Required

  • 2-4 years of experience in digital or growth marketing
  • Strong writing and content creation skills
  • Working knowledge of SEO and link-building
  • Hands-on experience running paid campaigns
  • Experience with analytics and performance reporting
  • Exposure to AdTech, programmatic, iGaming, or B2B SaaS
  • Knowledge of Canva or Figma
  • Familiarity with HubSpot or similar automation tools
  • Comfortable using AI tools for marketing and content creation
Am I A Good Fit?
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The Company
301 Employees
Year Founded: 2012

What We Do

Vertoz is an AI-powered MadTech and CloudTech platform serving businesses, digital marketers, advertising agencies, publishers, cloud providers, and technology companies. It provides omnichannel and performance advertising, monetization and media representation, ad exchanges, digital identity, domain services, cloud hosting, and related infrastructure. Its platforms help customers manage digital campaigns, monetize audiences, establish online presence, and optimize advertising performance through technology-driven solutions.

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