Inbound Marketing Manager

About TaskUs: TaskUs is a provider of outsourced digital services and next-generation customer experience to fast-growing technology companies, helping its clients represent, protect and grow their brands. Leveraging a cloud-based infrastructure, TaskUs serves clients in the fastest-growing sectors, including social media, e-commerce, gaming, streaming media, food delivery, ride-sharing, HiTech, FinTech, and HealthTech. 

The People First culture at TaskUs has enabled the company to expand its workforce to approximately 45,000 employees globally. Presently, we have a presence in twenty-three locations across twelve countries, which include the Philippines, India, and the United States.

It started with one ridiculously good idea to create a different breed of Business Processing Outsourcing (BPO)! We at TaskUs understand that achieving growth for our partners requires a culture of constant motion, exploring new technologies, being ready to handle any challenge at a moment’s notice, and mastering consistency in an ever-changing world.

What We Offer: At TaskUs, we prioritize our employees' well-being by offering competitive industry salaries and comprehensive benefits packages. Our commitment to a People First culture is reflected in the various departments we have established, including Total Rewards, Wellness, HR, and Diversity. We take pride in our inclusive environment and positive impact on the community. Moreover, we actively encourage internal mobility and professional growth at all stages of an employee's career within TaskUs. Join our team today and experience firsthand our dedication to supporting People First.

An Inbound Marketing Manager is a key figure in digital marketing, focusing on drawing customers through content creation, and converting them into Sales ready prospects. Unlike traditional outbound methods, their approach is to attract potential customers by offering valuable content and experiences tailored to their needs and interests.

This role involves a deep understanding of the customer journey and utilizing various digital tools to create meaningful interactions that lead to conversions.

Responsibilities include:

• Leading and optimizing lead journeys to drive more conversation and growth opportunities 

• Digital marketing experience across earned, owned and paid media.

• Planning and executing on inbound lead nurtures 

• Measuring and reporting on the performance of qualified lead flow 

• Conducting experiments and conversion tests to enhance marketing effectiveness

• Drafting and developing effective messaging 

• Working closely with Service Leaders, BDR and Sales to align on warm outreach and conversion efforts

• Report on tactic effectiveness 

Job brief

We are looking for an experienced Inbound Marketing Manager to lead our lead conversion and growth initiatives. In this pivotal role, you’ll be responsible for overseeing all aspects of a lead journey, to ensure all leads are processed efficiently, as well as use the feedback loop to improve lead flow. You’ll also plan and execute our nurture programs, measure campaign performance, and develop touchpoints that aid in lead readiness. Your expertise will be crucial in conducting experiments, optimizing user funnels, and enhancing our  lead conversation process. 

Responsibilities include but are not limited to:

• Leading lead nurture programs to build effective touchpoints aimed at further qualifying leads.

• Measuring and report on lead conversions, messaging effectiveness and all nurture programs

• Developing new lead conversion journeys and effective nurtures 

• Executing and measuring conversion tests and experiments

• Optimizing conversion points and user funnel

• Aid events team with pre and post event lead follow-up 

• Test and use various channels outside of marketing automation to nurture leads including LinkedIn Sales Navigator 

• Develop and capture lead journeys 

• Develop targeted segments to focus on most likely to convert leads 

Requirements and skills

• High energy, motivation, and a hunter mentality

• Proven experience in digital marketing and digital tools 

• Previous experience in building reports (Salesforce, Pardot) 

• Strong analytical skills and data-driven mindset

• Experience in optimizing landing pages and user funnels

• Hands-on Marketing Automation experience building lists and running email drip campaigns (Pardot preferred) 

• Tech Savvy and ability to use tech automation effectively 

• Preferred Financial, Healthcare, and AI service experience 

How We Partner To Protect You: TaskUs will neither solicit money from you during your application process nor require any form of payment in order to proceed with your application. Kindly ensure that you are always in communication with only authorized recruiters of TaskUs.

DEI: In TaskUs we believe that innovation and higher performance are brought by people from all walks of life. We welcome applicants of different backgrounds, demographics, and circumstances. Inclusive and equitable practices are our responsibility as a business. TaskUs is committed to providing equal access to opportunities. If you need reasonable accommodations in any part of the hiring process, please let us know.

We invite you to explore all TaskUs career opportunities and apply through the provided URL https://www.taskus.com/careers/.