iGaming CRM Account Lead (m/f/x)

We are Tipico, Germany's leading sports betting provider and one of the most dynamic tech companies in the industry. We approach every challenge like a Championship match, with a mission to excite the arena and elevate the betting experience for every customer. Our culture is energetic and ambitious—we play as a team to win high, leave an impact, and commit to excellence. Fueled by our passion for the perfect product, we use the newest tech stack to get better every single day. 

At Tipico, we believe in owning our game. Are you ready to step onto the pitch, bring your best self, and become a champion? Then show us your game face – because we’re looking for an iGaming CRM Account Lead (m/f/x) to join the team!

At Tipico, football isn’t just a sport – it’s part of our DNA. And just like any top-tier team, we’re looking for a CRM Account Lead (m/f/x) who knows how to keep our star players (aka high-value customers) engaged, loyal, and ready for the next big game. As our iGaming CRM Account Lead (m/f/x), you’ll be calling the shots when it comes to customer retention and engagement across Tipico Games’ digital channels. You’ll be in the thick of the action – planning winning campaigns, crafting VIP strategies, and making every customer interaction feel like a home goal.

Your playing field. 

• Support the development and execution of our VIP retention campaign roadmap, driving loyalty across both digital and retail channels – all within the set bonus budget
• Use your insights to set up winning moves that boost customer lifetime value through personalised, targeted touchpoints.
• Help craft and deliver communications that speak directly to our key VIP segments, keeping them engaged and loyal season after season.
• Bring a customer-first mindset to the table, working closely with CRM and iGaming teams to build a strong, commercially focused VIP strategy.
• Track campaign performance and customer behaviour like a pro analyst, turning data into actionable insights that improve our game.
• Help ensure a consistent and seamless experience throughout the entire VIP journey, from onboarding to elite player management.
• Work in sync with internal teams to meet all compliance and regulatory requirements (AML, RG), helping us maintain a safe and responsible environment.
• Be proactive in your outreach with VIPs through email, phone calls, and direct messages – building relationships that last.

Which skills should you bring to the pitch

• Experience. You bring 5+ years of proven experience in account management, ideally working with VIP customers in the iGaming industry.
• Proactivity. You’re extroverted and confident - never shy to pick up the phone and proactively reach out to clients to build strong relationships.
• Language Skills. You are a native German speaker, essential as we’re the #1 sports betting provider in Germany, while English is the main language in our office.
• Passion & Attitude. You bring a positive, can-do mindset with a proactive approach and genuine passion for delivering outstanding customer experiences.
• Customer Focus. You have a strong customer-centric mindset, always looking to understand and meet the needs and motivations of your clients.
• Analytical Skills. You’re comfortable working with data and insights using tools like Excel, and Domo to drive informed decisions and optimize account strategies. 

This is how we score with you

• Established International Group.  We have a solid foundation on which to grow.
• Personal and Professional Growth.  We offer you opportunities to develop and grow to unlock your potential. 
• Relocation Support.  To make your move to Karlsruhe as smooth as possible. 
• Business Bike Leasing.  We offer a sustainable commuting solution whilst also keeping you active! 
• Corporate Pension Scheme (betriebliche Altersvorsorge).  Secure your future! Join our corporate pension scheme, where we provide additional financial support. 
• eGym.  We encourage an active lifestyle, and to support this, we’ve partnered with an online sports platform that provides access to a variety of clubs and offers across Germany. 
• Modern offices.  Our very own Karlsruhe campus provides an open-plan space with the latest technology. 
• Events.  Sponsored Charity and Team gatherings; we like to have fun together as one team and reinforce our connections. 
• Supportive Environment.  We believe in collaboration and working together as a team, but we also give importance to the uniqueness of each and every one of us. 

Think a career at Tipico’s right for you?

Apply now and join our winning team! If you have any questions or comments about this role, our TA team is happy to help you! Feel free to reach out to us on our social media channels

We look forward to your application!