Job Title: Ice Cream US Marketing Influencer ABM
Location: Englewood Cliffs, NJ
Terms & Conditions: Full time
If you want to work for a global, leading Ice Cream player with €7.9bn Turn Over in 2023, come join Unilever Ice Cream! The Ice Cream business is operating in a highly attractive category, as we are part of the 1 trillion snacking and refreshment industry, growing consistently at high pace. We have strong brands equities: 5 of top 10 selling brands including Wall’s, Magnum, Ben &Jerry’s. We are investing to unlock the full growth potential of Ice Cream as a standalone entity, once we separate from Unilever, which is planned to happen by November 2025.
Ice Cream has distinct characteristics from Unilever’s other operating businesses and the growth potential of Ice Cream will be better delivered under a different ownership structure. As Ice Cream company we are committed to developing and nurturing talent as we build our diverse and inclusive culture. You will have ample options for career growth and exploration, allowing you for you to explore roles and opportunities across the new organisation. Your career development will be a priority for us, and we are dedicated to supporting your growth journey within the new company. We hope that you will want to build the new chapter of our Ice Cream history together with us.
JOB PURPOSE:
Are you passionate about the latest social media trends? Always the first to try new TikTok recipes? Unilever Ice Cream is seeking a dedicated influencer marketing specialist to support the US Ice Cream Earned/Influencer Lead on year-round creator campaigns. The ideal candidate will own influencer marketing initiatives from concept to execution, ensuring alignment with brand strategies in the US market.
KEY RESPONSIBILITIES:
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Develop and drive North America influencer and creator marketing strategies that support brand initiatives with a focus on brand building, awareness and cultural relevance
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Collaborate with cross-functional teams to develop briefs for content creation from concept to execution
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Serve as primary point of contact for influencer marketing agency partners
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Define and track KPIs to measure the success of influencer campaigns, providing actionable insights
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Oversee the creation of campaign briefs, ensuring they are clear, concise, and aligned with overall marketing strategy
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Identify and proactively flag relevant social trends
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Provide regular reports on campaign performance to brand teams and senior leadership, highlighting key metrics, successes and areas for improvement
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Partner with paid media teams to facilitate trafficking of paid assets
WHAT YOU NEED TO SUCCEED:
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Influencer, creator & agency partnerships
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Communications effectiveness
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Campaign measurement and optimisation
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Communications asset development
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Performance marketing
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Audience marketing
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Creative briefs and briefing
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Bachelor’s degree in Marketing, Communications or a related field
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3+ years of experience managing influencer marketing, preferably within the food/CPG space and in platforms such as Meta and TikTok
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Proven track record of successful influencer campaigns that drive brand awareness, engagement and sales
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Strong understanding of social media platforms and influencer marketing trends
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A passion for cultural trends, what’s happening in the news and evolving best practices in social media
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Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously
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Proactive and creative problem-solver, with a passion for innovation and staying ahead of new trends
LEADERSHIP:
Critical SOL (Standards of Leadership) Behaviors
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PERSONAL MASTERY: Sets high standards for themselves. Has emotional intelligence to take feedback, manage mood and motivations, and build empathy for others.
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PASSION FOR HIGH PERFORMANCE: Generates intensity and focus to motivate people to deliver results at speed. Takes personal responsibility and accountability for execution and results.
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TALENT CATALYST: Invests in people – coaches individuals and teams to realize their full potential. Creates an inclusive climate, empowering everyone to be at their best.
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PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
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CONSUMER LOVE: Invests time inside and outside to understand the needs of consumers.
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BUSINESS ACUMEN: Creates sustainable growth with purpose, engaging different partners across the system for change.
Pay: The pay range for this position is $83,200 to $124,700. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.
Bonus: This position is bonus eligible.
Long-Term Incentive (LTI): This position is LTI eligible.
Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
What We Can Offer You
Meet the Women of Customer Development | Culture for Growth | Top Notch Employee Health & Well Being Benefits | Every Voice Matters | Global Reach | Life at Unilever | Careers with Purpose | World Class Career Development Programs | Check Out Our Space | Focus On Sustainability
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Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other characteristic protected by local, state, or federal law and will not be discriminated against on the basis of disability.
For more information about your Federal rights, please see Know Your Rights: Workplace Discrimination is Illegal and Pay Transparency Non discrimination Provision.
Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.
If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at [email protected]. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment.
What We Do
Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best.
Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club and Dermalogica.
Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.
