A Senior Brand Manager plays a crucial role in developing and implementing strategies to promote brand growth and ensure alignment with company goals.
KEY RESPONSIBILITIES:
- Lead breakthrough innovation development to address portfolio gaps and address opportunities in new channel. Source for new and exciting format in partnership with CMs.
- Lead overall Brand Campaigns, coordinate and guide external media and creative agencies in creating new campaigns for local activations, and deployment mixes – ranging from purpose communications, traditional activations.
- Lead internal cross-functional team in the operations supporting the launches of projects and activations.
- Brand Custodian: Managing the local marketing mix (Proposition, Product, Pack, Price, Place and Promotions).
- Executions Lead for brand campaigns and innovations to drive business growth.
- Frontliner for Day-to-Day Brand Operations.
- Sales and Operations Planning (S&OP) Processes from activity and demand planning to sales monitoring and analysis.
- Brand Health, Consumer and Retail Data Analysis.
- Delivering Business Results – topline and bottom line: manage A&P and demonstrate understanding on innovation business case to deliver profitable and sustainable model.
Experience & Qualification:
- 3 - 4 years' experience in marketing.
- Experience in snacking category is preferred.
- Experience in innovation development and project management.
- Experience in end-to-end marketing mix development.
Key Competencies & Skills:
- Strong project management and problem-solving skills.
- Highly creative and drive new initiatives.
- Strong collaboration and communication skills.
- Experience in leading an internal cross functional task force and working with external agencies.
- Experience in managing relationships with a variety of stakeholders - both internal and external partners.
- Demonstrate good understanding of numbers and data with strong analytical skill.
- Good command of English and Thai.
- High degree of accountability & responsibility.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
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What We Do
Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club and Dermalogica. Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.
