To design and execute localized marketing initiatives that strengthen market presence, customer engagement, brand visibility, and business growth within targeted geographies.
- Responsible for executing centrally designed hyperlocal marketing strategies with regional customization to ensure relevance and impact.
- Manage end-to-end campaign execution across your region, support branch-level branding and SOP adherence through regular audits and visits, and lead community outreach initiatives tailored to local audiences.
- Ideating and implementing hyperlocal social media content to drive engagement and lead generation, as well as coordinating internal engagement campaigns to boost employee participation.
- Consolidate and submit timely and accurate regional reports, manage local vendor relationships to ensure cost-effective and SLA-compliant execution, and supervise Marketing Executives to ensure field readiness and task completion.
- Your efforts will directly contribute to regional visibility, customer experience, and marketing effectiveness.
Experience: 4 to 6 years
Qualifications: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
Skills Required
- 4 to 6 years of experience
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field
What We Do
CSB is a full service bank established in 1920 and headquartered in Thrissur, Kerala. CSB has over 703 branches covering not just the district headquarters and large towns but also semi-urban and rural centers. Thanks to its unique origin and history, CSB is considered a household banking brand in Kerala. CSB offers Retail, Wholesale and SME Banking services through its footprint of over 703 branches across the country serving over 2 million customers.
