Description
Who We Are
At AVP•SEES Group, exceptional patient care starts with exceptional people. As one of the largest eye care networks in the Southeast and Mid-Atlantic, we provide our teams with the training, technology, and support they need to thrive while making a difference in patients' lives. Together, we're building the future of eye care.
Our Mission
To deliver the best possible outcomes for our patients, serve and educate our provider network, and fulfill our commitment to our stakeholders.
Why Join Us?
· Paid Training & Career Development
· Growth & Advancement Opportunities
· Supportive Team Environment
· Competitive Benefits Package
· Tuition Reimbursement Opportunities
· Employee Eyewear Discounts
· Referral Bonus Program
· Make a Meaningful Difference Every Day
About the Role
The HR Manager provides hands-on support to leaders and team members across assigned locations. This hybrid role requires 60-70% travel and on-site presence to execute core People & Culture processes, including employee relations, compliance, onboarding, engagement support, performance documentation, and practical manager guidance in a fast-paced, multi-state environment.
Location Requirement: Candidates must be located within or willing to relocate to one of the following Virgina metro areas: Richmond. Residency in one of these markets is required to support regional business needs and enable effective collaboration with local teams and stakeholders.
What You'll Do
Support Staffing, Onboarding, and Team Readiness:
- Coordinate with leaders and Talent Acquisition on requisitions, interview logistics, hiring updates, and onboarding.
- Monitor new hire progress and help managers address onboarding or early engagement concerns.
- Maintain HR records and staffing reports, including vacancy, turnover, and time-to-fill updates.
Provide Manager Support:
- Advise managers on routine employee relations, policy interpretation, performance documentation, corrective action, and attendance matters.
- Prepare talking points, templates, and follow-up steps to support timely, consistent issue resolution.
- Escalate complex or high-risk matters to senior People & Culture leadership.
Support Team Member Experience:
- Assist leaders with engagement follow-up, recognition, communication, and retention activities.
- Review survey, exit interview, and team member feedback to identify themes and recommend practical next steps.
- Coordinate initiatives that support a positive, patient-focused culture and consistent team member experience.
Administer Performance and HR Processes:
- Track performance management activities and assist managers with documentation and action plans.
- Coordinate job changes, transfers, separations, status changes, and related HR system updates.
- Partner with Payroll, Benefits, Talent Acquisition, and People & Culture teams to resolve routine employee questions and process issues.
Provide Operational HR Support:
- Use HR reports to identify follow-up needs related to staffing, turnover, compliance, training completion, and employee relations trends.
- Execute assigned People & Culture programs and promote consistent process adoption across assigned locations.
Ensure Compliance and Mitigate Risk:
- Support consistent application of HR policies, procedures, and federal, state, and local employment requirements.
- Conduct or support routine workplace investigations, document findings, and recommend timely resolutions.
- Maintain documentation and escalate compliance concerns or recurring risk patterns.
Additional Functions
- Perform other duties as assigned.
- Stay current on company policies, HR processes, and applicable employment laws.
- Support FMLA/ADA, workers’ compensation, unemployment, leave, and accommodation processes with internal partners.
- Assist with integration activities, communications, and employee data updates during organizational changes.
Requirements
What You'll Bring
Bachelor’s degree from an accredited 4-year institution with a focus on Human Resources, Marketing, Communication, Business Administration, or other related course of study.
Experience:
3 years of progressive HR experience, preferably in an HR Generalist, HR Manager, or similar role supporting employee relations, HR operations, and manager guidance.
Certification:
PHR or SHRM-CP desired.
Knowledge:
- Personnel and Human Resources — Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.
- Administrative — Knowledge of administrative and office procedures and systems such as word processing, managing files and records, designing forms, and workplace terminology.
- Customer and Personal Service — Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Skills:
- Active Listening — Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
- Reading Comprehension — Understanding written sentences and paragraphs in work-related documents.
- Critical Thinking — Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
- Writing — Communicating effectively in writing as appropriate for the needs of the audience.
- Service Orientation — Actively looking for ways to help people.
- Social Perceptiveness — Being aware of others' reactions and understanding why they react as they do.
- Active Learning — Understanding the implications of new information for both current and future problem-solving and decision-making.
- Judgment and Decision Making — Considering the relative costs and benefits of potential actions to choose the most appropriate one.
- Coordination — Adjusting actions in relation to others' actions.
- Monitoring — Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
- Time Management — Managing one's own time and the time of others.
Abilities:
- Attention to Detail – The ability to identify missing information or parts of a process and correct them.
- Written Comprehension — The ability to read and understand information and ideas presented in writing.
- Deductive Reasoning — The ability to apply general rules to specific problems to produce answers that make sense.
- Problem Sensitivity — The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing that there is a problem.
- Written Expression — The ability to communicate information and ideas in writing so others will understand.
- Near Vision — The ability to see details at close range (within a few feet of the observer).
- Inductive Reasoning — The ability to combine pieces of information to form general rules or conclusions (including finding a relationship among seemingly unrelated events).
- Information Ordering — The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
- Partnership and Collaboration-Builds strong relationships and works effectively with others to foster teamwork, drive shared outcomes, and maintain a positive, solution-focused approach.
- Category Flexibility — The ability to generate or use different sets of rules for combining or grouping things in different ways.
Pay & Benefits
Compensation
Pay Range: $87k-$98,500
Actual compensation is determined based on qualifications, experience, certifications, internal equity, and business needs.
Benefits May Include:
- Medical, Dental & Vision Insurance
- 401(k)
- Paid Time Off & Holidays
- Life & Disability Insurance
- Tuition Reimbursement
- Continuing Education Support
- CertificationSponsorship
- Employee Eyewear Discounts
- Referral Bonus Opportunities
Ready to Join Our Team?
If you're passionate about patient care, professional growth, and making a lasting impact, we'd love to hear from you. Apply today and help us build the future of eye care.
Additional Information:
Physical Requirements
The physical demands described here are representative of those that must be met to successfully perform the essential functions of this position, with or without reasonable accommodation.
- Ability to remain stationary for extended periods
- Frequent use of hands, fingers, and computer equipment
- Ability to communicate effectively with patients and team members
- Ability to occasionally lift, carry, push, or pull up to [XX] pounds
Compliance Requirements
- Annual compliance training is required.
- Compliance with HIPAA, OSHA, and company policies is required.
- Background screening may be required based on position.
- Drug screening may be required based on position and location.
Equal Employment Opportunity
AVP•SEES Group is an Equal Opportunity Employer committed to fostering an inclusive workplace. We provide equal employment opportunities to all applicants and employees without regard to any protected characteristic under federal, state, or local law.
Disclaimer
This job description is intended to describe the general nature and level of work being performed. It is not intended to be an exhaustive list of all responsibilities, duties, and qualifications required for the position.
Skills Required
- Bachelor's degree in Human Resources, Marketing, Communication, Business Administration, or related field
- Minimum 3 years progressive HR experience (HR Generalist, HR Manager, or similar)
- Reside in or be willing to relocate to the Richmond, VA metro area
- Ability and willingness to travel 60-70% and provide on-site HR support
- PHR or SHRM-CP certification
- Knowledge of personnel recruitment, selection, training, compensation, benefits, and personnel information systems
- Experience supporting employee relations, onboarding, performance management, and manager guidance
- Familiarity with FMLA/ADA, workers' compensation, unemployment, leave, and accommodation processes
- Understanding of HIPAA, OSHA, and applicable federal, state, and local employment laws
- Strong communication, writing, critical thinking, active listening, time management, and interpersonal skills
What We Do
Atlantic Vision Partners is a vision practice management company and a multi-state management services organization that builds a network of ophthalmic and optometric practices across the eastern United States, providing non-clinical administrative management services.







