Maneuver Marketing
Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products.
In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs.
These results caught the attention of The Financial Times, as they ranked us among APACs top High-Growth Companies. We have also been awarded 2nd place on the E50 Awards, jointly organised by The Business Times and KPMG in Singapore.
This is just the beginning of our journey, and you could be part of the next stage of our growth!
Your Next RoleJoin us as HR Business Partner supporting our high-growth Health & Wellness DTC teams, while reporting directly to the Head of People. As an essential member of our lean HR function, you will play a critical role in aligning our People Strategies with our ambitious growth targets.
You’ll partner with all departments in a matrix environment (Creative, Growth, Tech & Ops) and have direct contact with senior managers and leaders to turn business goals into people outcomes. Expect real ownership: run performance cadences, level pay decisions, uplevel managers, and automate HR ops with modern tooling. You’ll refine playbooks, policies, programs and strategies and prove impact with eNPS, cycle time, and retention metrics.
If you are looking for a challenge, eager to learn, love translating data into decisions, coaching managers, and building scalable, hybrid set-up, this role will stretch your craft and accelerate your career growth!
What You’ll doBusiness Partnering & Stakeholder Management
Translate annual OKRs & quarterly business plans into clear people actions with options, trade-offs, and recommendations
Run structured intakes, document decisions, and maintain stakeholder maps and action trackers
Facilitate fast, audit-ready decisions across teams; track SLAs, CSAT, and lead times
Performance Management & Development
Orchestrate SMART KPIs linked to company OKRs, mid-cycle checkpoints, calibrations, and high-quality review narratives
Coach and train managers on feedback, bias checks, and PDP/PIPs with clear success criteria
Convert reviews into 30/60/90 days development plans tied to skills, courses, and mentors
Compensation, Benefits & Job Architecture
Collaborate to keep JDs, levels, and bands current; perform pre-offer checks and parity spot audits
Help to prepare approval packs with compa-ratio, budget gates, and transparent total-rewards rationale
Track benefits usage and propose ROI-positive tweaks with quarterly insights to leaders
HR Operations, Compliance & HRIS
Execute Joiner-Mover-Leaver flawlessly with versioned docs, evidence, and timely provisioning
Build knowledge base articles, form automated workflows, and simple dashboards for SLAs and data quality
Maintain compliance calendars, remediate defects fast, and pass audits without rework
Culture, Engagement & Communications
Run quarterly pulses, segment insights, and publish action plans with clear owners and timelines
Enable managers with comms packs, townhall content, and recognition rituals tied to our company values
Measure impact: eNPS, inclusion index, message comprehension, and action completion rates
People, Learning & Development
Map role competencies to learning paths; automate assignments, nudges, and recertifications
Design practice-rich content and manager coaching guides; measure behavior/performance change over time
Report time-to-proficiency, mobility, certification, and ROI narratives each quarter
Onboarding, Offboarding & Transitions
Coordinate pre-boarding, access, equipment, and day-one readiness with IT, Finance, and Line Managers
Run structured 7/30/60/90/180 onboarding schedules and capture early feedback to accelerate ramp
Maneuver is an OKRs, KPIs & data-driven company, we are not Mad (Wo)Men (Well, not all), but Math (Wo)Men. As a result, a number of metrics will constitute the basis of your performance and success within this role and the company:
Culture, Employee Engagement & Satisfaction: eNPS, Turnover, Pulse Study Results
HR Ops: Onboarding success rate, HCM/HRIS accuracy & P-Files documentation
Perf. Management: Appraisal completion & Bi-Annual Perf. Mngt. efficiency
L&D: Implementation of 70/20/10 model across all teams
What You Bring5–8 years HR experience as an HRBP, partnering with manager-level stakeholders in fast-paced, remote-first teams. Ideally with a mix of consultancy & in-house background, expertise within the D2C/Performance Marketing space is advantageous yet not mandatory
Proven experience driving E2E People process across multiple fronts simultaneously in a matrix environment, supporting overall strategy while owning implementation, training and follow-ups with respective stakeholders and timeframes
Strong organisational & time management skills to prioritise effectively & streamline processes. Excellent knowledge of time management principles (Gantt Charts) & SaaS highly preferred (Asana, Monday, etc…)
Proficiency with Google Workspace and other office management tools such as Notion, Asana and Slack, enabling you to work seamlessly with digital records, databases, and communication critical to workplace operations
Effective, streamlined & clear written/verbal communication skills interacting and influencing internal (e.g. Leaders, Managers & Employees) and external stakeholders
Top Skills
What We Do
MANEUVER is one of Singapore’s fastest growing companies. We build, operate and scale hyper-growth health and wellness e-commerce brands. Our goal is to elevate quality of life with functional supplements.
We aim to be a dominant force and make a dent in this industry in the coming years by disrupting the traditional ways health and wellness brands are built. We also plan to invest and offer advisory and consulting services in the space in the future to help other brands grow.
In 2018 we started and bootstrapped a health e-commerce brand from zero and grew it to an annual revenue of over $100 million in just the first 4 years – more than doubling revenue every year. We have continued to grow at a rapid pace.
In 2023, The Straits Times and Statista ranked us as 4th among the Singapore's fastest growing companies and The Financial Times ranked us 12th among the Asia Pacific's High Growth Companies.
Maneuver is featured on Techinasia "Bootstrapped and profitable: Singapore’s 9-figure D2C secret" in July 2023






