Hubspot Specialist

Key Responsibilities:

• Design, implement, and manage comprehensive CRM strategies leveraging CleverTap, HubSpot CRM, and Exotel to drive user retention, engagement, and reactivation.
• Own end-to-end management of CRM flows, including planning, execution, A/B testing, analysis, and optimization.
• Ensure seamless integration between CleverTap, HubSpot CRM, and Exotel, enabling unified data and consistent messaging across platforms.
• Collaborate cross-functionally with product, marketing, sales, and support teams to integrate CRM activities smoothly across all customer touchpoints.
• Analyze customer journey insights to develop targeted messaging, automated workflows, and personalized experiences.
• Continuously monitor, analyze, and report campaign performance and user behavior metrics to optimize future initiatives.
• Provide expert guidance on CRM best practices, new feature implementation, and technical integrations within the marketplace.
• Stay updated with industry trends and recommend innovative approaches to CRM and customer lifecycle management.

Qualifications & Experience:

• Minimum 3-5 years experience in CRM, with specific expertise using CleverTap, HubSpot CRM, and Exotel.
• Demonstrable experience in marketplace/e-commerce environments is strongly preferred.
• Solid understanding of customer lifecycle, segmentation, personalization, and automation.
• Proficiency in analytics, data interpretation, and CRM optimization.
• Excellent communication, collaboration, and project management skills.
• Hands-on experience with marketing automation tools, CRM software integrations, and analytics platforms.

Why Join Us:

• Opportunity to lead CRM initiatives and directly impact business growth and customer satisfaction.
• Collaborative and fast-paced marketplace environment with innovation-driven culture.
• Competitive salary, benefits, and professional growth opportunities.