JOIN THE BEST TEAM IN SPORT & SPIRIT
At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference. It takes a team to make a real impact, and through our two divisions – BSN SPORTS and Varsity Spirit – and our network of 6,000+ employees and independent representatives, we are proud to partner with a wide range of educational institutions and club and professional sports to transform the student journey in SPORT and SPIRIT.
JOB TYPE: Full-time, Onsite
LOCATION: Open to candidates to report to our Memphis, TN or Farmers Branch, TX headquarters.
TRAVEL EXPECTATIONS: 15-20% travel may be required based on business needs, events, and seasonal support activities. Some overnight travel may be expected.
HOW YOU WILL MAKE AN IMPACT
As a member of the Human Resources team, the HR Generalist supports the Varsity Spirit Varsity Performing Arts (VPA) and Studio Dance business functions through day-to-day HR partnership, employee support, recruiting coordination, onboarding, employee relations, and HR process execution. This role partners closely with leaders and employees across VPA and Studio Dance to help ensure a positive employee experience while supporting operational and seasonal workforce needs.
The HR Generalist will provide guidance on HR policies and procedures, assist with performance management and employee relations matters, support recruiting and onboarding activities, and contribute to HR initiatives that support business objectives. This role reports to the Sr. HR Business Partner – Varsity Spirit and works collaboratively with the broader HR and People teams.
WHAT YOU WILL DO
- Support the employee lifecycle for full-time and seasonal employees within Varsity Performing Arts and Studio Dance, including recruiting, onboarding, employee engagement, development, and offboarding
- Partner with leaders to support hiring efforts, interview coordination, candidate selection, and onboarding activities
- Assist with workforce planning and staffing support for seasonal and event-based business needs
- Support leaders and employees with day-to-day HR questions related to policies, procedures, performance management, attendance, and employee concerns
- Provide guidance and support during employee relations matters under the direction of the Sr. HR Business Partner, including documentation, investigations, and follow-up actions
- Support performance management processes by assisting managers with goal setting, feedback conversations, and performance documentation
- Partner with leaders to support employee engagement initiatives and team development efforts
- Assist with new hire orientation and onboarding activities to ensure successful employee integration into the business
- Coordinate and process employee data changes accurately and timely within HR systems
- Support exit interview processes and assist in identifying trends related to turnover and employee feedback
- Participate in HR projects and initiatives that support operational improvements and employee experience
- Assist with merger and acquisition integration activities, including employee onboarding, communication support, organizational transitions, policy alignment, and integration of HR processes and programs across newly acquired teams.
- Maintain open communication with employees and managers by answering HR-related questions and explaining policies and procedures
- Partner with Centers of Excellence (People Service Center, Employee Relations, Talent Acquisition, Benefits, Compensation, Payroll, and other internal partners) to ensure consistent and efficient HR support
- Maintain confidentiality and protect employee and company information in accordance with company policies and procedures
- Maintain awareness of employment laws, HR practices, and company policies to ensure compliance
- Perform other related duties as assigned
QUALIFICATIONS
Knowledge/Skills/Abilities:
- Strong interpersonal and communication skills with the ability to build relationships across all levels of the organization
- Ability to handle sensitive and confidential information with professionalism and discretion
- Strong organizational skills with the ability to prioritize multiple tasks in a fast-paced environment
- Ability to support employee relations matters with sound judgment and professionalism
- Detail-oriented with strong follow-through and problem-solving skills
- Ability to work independently while also collaborating effectively within a team environment
- Working knowledge of federal and state employment laws and HR practices
- Proficiency in Microsoft Office including Outlook, Word, Excel, and PowerPoint
- Experience with Workday, UKG/Kronos, or related HRIS systems preferred
Success Indicators:
- Demonstrates strong partnership and responsiveness to business leaders and employees
- Supports a positive employee experience across VPA and Studio Dance
- Maintains accuracy and timeliness in HR processes and employee documentation
- Effectively manages multiple priorities and seasonal business demands
- Demonstrates sound judgment and professionalism in employee interactions
- Builds collaborative relationships across HR and business teams
Supervisory Responsibility
- This position does not have supervisory responsibilities.
Education/Experience:
- Bachelor’s Degree in Human Resources, Business Administration, or related field required or equivalent experience
- Minimum of 3–5 years of Human Resources experience required
- Experience supporting employee relations, recruiting, and performance management preferred
- Experience supporting multi-site, seasonal, or operational teams preferred
- Professional in Human Resources (PHR) or SHRM-CP certification preferred
PHYSICAL REQUIREMENTS:
- This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, and filing cabinets. This is largely a sedentary role; however, some filing and movement throughout office or event locations may be required.
#LI-KS1
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job.
OUR VALUES
Service - We lead with heart. We champion community.
Passion - We love what we do. It fuels our purpose.
Integrity - We do what we promise. We own our actions and decisions.
Respect - We earn it by giving it. Because everyone deserves it.
Innovation - We never stop striving to be better. For ourselves and our community.
Transparency - We are committed to openness and honesty in everything we do.
OUR BENEFITS
We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience. Some of our offerings include:
- Comprehensive Health Care Benefits
- HSA Employer Contribution/ FSA Opportunities
- Wellbeing Program
- 401(k) plan with company matching
- Company paid Life, AD&D, and Short-Term Disability
- Generous My Time Off & Paid Holidays
- Varsity Brands Ownership Program
- Employee Resource Groups
- Access to Financial Coaching and member-owned Credit Union
- St. Jude Partnership & Volunteer Opportunities
- Employee Perks including discounts on personal apparel and equipment!
Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.
Skills Required
- Bachelor's degree in Human Resources, Business Administration, or related field (or equivalent experience)
- Minimum of 3-5 years of Human Resources experience
- Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint)
- Working knowledge of federal and state employment laws and HR practices
- Ability to handle sensitive and confidential information with professionalism and discretion
- Strong interpersonal and communication skills and ability to build relationships across levels
- Experience supporting employee relations, recruiting, and performance management
- Experience supporting multi-site, seasonal, or operational teams
- Experience with Workday, UKG/Kronos, or related HRIS systems
- PHR or SHRM-CP certification
Varsity Brands Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Varsity Brands and has not been reviewed or approved by Varsity Brands.
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Equity Value & Accessibility — Employee co-ownership is positioned as a broad-based ownership program available to all employees, offered in addition to regular pay and benefits. This adds potential long-term financial upside tied to company performance.
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Healthcare Strength — Comprehensive health coverage is described as part of the standard package, alongside HSA/FSA contributions and a holistic wellness program. These elements indicate a relatively broad set of health and wellbeing supports on paper.
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Leave & Time Off Breadth — Paid time off, holidays, and paid parental leave are included in the stated benefits offering. This suggests formal time-off and family leave provisions are part of the overall rewards package.
Varsity Brands Insights
What We Do
Varsity Brands elevates the student experience- in Sport, Spirit, and Achievement. We are BSN SPORTS, the recognized leader in athletic gear; Varsity Spirit, the driving force in spirit; and Herff Jones, the most trusted name in celebrating student milestones. We partner with educators, coaches, and students to build school pride, student engagement, and community spirit. With a mission to inspire achievement and create memorable experiences for young people, Varsity Brands elevates the student experience, promotes participation and celebrates achievement through three unique but interrelated businesses: BSN SPORTS, a Varsity Sport Brand; Varsity Spirit; and Herff Jones, A Varsity Achievement Brand. Together, these assets promote personal, school and community pride through their customizable products and programs to elementary and middle schools, high schools, and colleges and universities, as well as church organizations, professional and collegiate sports teams and corporations. Through its dedicated employees and independent representatives, Varsity Brands reaches its individual and institutional customers each year through competitions, camps and sales.



