The Role
The HR Content Marketing Lead will develop and manage content strategies, collaborate with subject matter experts, analyze content performance, and oversee marketing initiatives for HR compliance materials.
Summary Generated by Built In
Grow With Us! At Hilb Group, we recognize that our associates are our greatest asset. We promote a service-driven culture of high performance that encourages career and professional development. The Hilb Group is currently seeking a motivated and ambitious HR Content Marketing Associate to join our team. The ideal candidate will be motivated to succeed, is well organized, able to prioritize, and able to work well with a team. This is a remote position.
Responsibilities:
The Hilb Group is an equal opportunity employer, and we actively support and comply with all applicable federal, state, and local laws prohibiting all forms of discrimination in employment. Additionally, we have a zero-tolerance policy for all forms of harassment in violation of federal, state, and local laws.
Responsibilities:
- Responsible for Content Strategy & Planning, driving and maintaining the HRC content calendar to ensure consistent, timely, and high-quality content delivery. This includes balancing frequency to prevent audience fatigue and unsubscribe rates, while ensuring clients receive notifications at least 90–120 days in advance of foreseeable compliance regulation implementation dates.
- Project manages end-to-end content development of HR compliance-focused materials (e.g., HR-Alerts, Practice Pointers, e-books, newsletters, infographics, Knowledge Hub resources, webinars, sales campaigns, product announcements and social media posts);
- Maintains clear communication and alignment across all stakeholders throughout the production process
- Partner with internal subject matter leads (e.g., HR Consulting, Recruiting, etc.) to capture insights and translate them into timely, accurate, and engaging content aligned with brand standards and strategic objectives.
- Conduct regular audits to ensure NP-HRC-approved master templates, proposals, presentations, and collateral materials are properly organized, using correct file types, naming conventions, and storage locations.
- Design and manage presentations and templates, ensuring alignment with NP-HRC brand standards, correct file types, naming conventions, and organized storage. Maintain a centralized library to support internal and client-facing needs.
- Own the external webinar process, coordinating with internal and external partners to deliver seamless, branded experiences.
- Track and analyze content performance using dashboards and engagement metrics (e.g., clicks, downloads, conversions). Collaborate with HRC leadership to refine strategy based on insights and audience feedback.
- Collaborate with internal subject matter experts and Hilb Group Corporate Marketing to capture insights, elevate SEO rankings, expand audience reach, and drive strategic campaigns that promote HR Consulting services.
- Create and manage Microsoft Forms and/or SurveyMonkey for surveys, event registrations, and workflow automation as directed.
- Bachelor’s degree in marketing, Communications, Business, or a related field (HR experience is required.)
- 2–4 years of relevant content development experience.
- Demonstrated experience creating HR-related content.
- Familiarity with HR regulations and industry trends, with the ability to translate complex topics into accessible content for diverse audiences.
- Exceptional writing and editing skills with an eye for detail.
- Strong proficiency in PowerPoint (presentation design, formatting, and storytelling).
- Advanced skills in Excel (data analysis, dashboards, and formatting).
- Strong proficiency in Adobe Creative Suite, with exceptional expertise in InDesign.
- Experience with Salesforce Community Cloud is a plus.
- Experience with Salesforce Marketing Cloud will be given high priority.
- Proficiency in content management systems and familiarity with SEO tools.
- Strong understanding of digital marketing and social media platforms.
- Analytical mindset with the ability to interpret data and adjust strategies accordingly.
- Demonstrated proactive ownership of responsibilities, ensuring timely execution, quality outcomes, and strategic alignment.
- Initiative-driven approach to identifying gaps, proposing solutions, and following through independently.
- Demonstrated communication with stakeholders and rigorous deadline management to ensure deliverables meet or exceed expectations.
- Mindset of continuous improvement, actively seeking feedback and applying learnings to future initiatives.
- Creativity and a passion for storytelling.
- Ability to synthesize HR insights into compelling narratives that resonate with clients, internal stakeholders, and external audiences.
- Comfortable navigating sensitive HR topics with professionalism and discretion.
- Excellent time management, organizational, and project management skills.
- Superb follow-through and task-switching ability—able to shift focus without losing track of priorities.
- Highly skilled and proactive in supporting a fast-paced team and managing 30+ simultaneous projects while maintaining deadlines.
- Results-driven, forward thinker with sound judgment, a “tell me more” mindset, and a strong sense of client service.
- Strong business acumen, problem-solving ability, and responsiveness.
- Influential communicator who fosters positive collaboration and inspires collective success.
- Keen attention to detail with strong administrative and analytical skills.
- Works efficiently both independently and as part of a larger team.
- Flexible and willing to assist with urgent issues outside the immediate scope of the role.
- Collaborative and positive approach to working with colleagues and leadership.
- Commitment to continued professional development.
- Reliable, discreet, and maintains a high degree of confidentiality and integrity.
- Personable, a good listener, and able to communicate effectively with all staff and client types.
- Ability to read and interpret documents, operating procedures, quality control procedures, and instructions
- Ability to speak effectively in one-on-one conversations and before groups
- Ability to apply common sense understanding to carry out written and verbal instructions
- Excellent communication skills with the ability to develop strong working relationships with people at all levels of the organization and excellent stakeholder management skills
- Ability to write with empathy and clarity, especially when addressing sensitive HR topics or compliance-related communications.
- The physical demands described here are representative of those that an employee must meet to perform the essential functions of this job successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions:
- Ability to lift 25 lbs
- Ability to perform repetitive hand movements such as those required for computer work
- Sitting for long periods
- Must be able to read fine print
- Must be able to communicate utilizing a telephone
- Mobility to allow access to all parts of the office
- Company Paid Life Insurance, Long-Term and Short-Term Disability.
- Medical, Dental, Vision and FSA/HSA plans.
- 401(k) with company match.
- Additional voluntary benefits including Critical Illness, Accident Insurance, Hospital Indemnity and Supplemental Life Insurance, Legal and Identity Protection, and Pet benefits.
- Generous PTO.
- An awesome team of professionals!
The Hilb Group is an equal opportunity employer, and we actively support and comply with all applicable federal, state, and local laws prohibiting all forms of discrimination in employment. Additionally, we have a zero-tolerance policy for all forms of harassment in violation of federal, state, and local laws.
Top Skills
Adobe Creative Suite
Excel
Indesign
PowerPoint
Salesforce Community Cloud
Salesforce Marketing Cloud
Seo Tools
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The Company
What We Do
Partners Together - Endless Possibilities
Hilb Group provides the resources of a big insurance broker and the attentive, personal service of a small agency. Our people are our greatest strength. Our values of trust, passion, integrity and growth drive our actions to benefit every client.
Managing Risk
Your risk profile doesn’t matter – Hilb paints a very wide portrait. We have more than 30 industry specialties, which gives our clients and brokers a unique advantage. We form enduring partnerships to get the best results every time, and work with the top insurers to provide a huge range of high-quality choices, matched exactly to your needs.
About Hilb Group
Founded in 2009, Hilb Group is a Top 25 middle market independent insurance broker. Hilb Group offers expertise in property & casualty, employee benefits, and retirement services to business and individuals throughout the nation.
