Soho House Amsterdam is part of a global community for creative people, offering a welcoming space to work, relax, and connect. Recently awarded a Michelin Key, our House is recognized for its exceptional comfort and design. Join our team and help deliver thoughtful, high-quality experiences for our members and guests.
The RoleWe're looking for a commercially driven and relationship-focused Head of Sales to join our team at Soho House Amsterdam.
You'll work closely with the Groups & Events team, operational departments, and key stakeholders across the House to ensure a seamless client journey from initial enquiry through to event execution. As an ambassador for the Soho House brand, you'll proactively seek new business opportunities while nurturing long-term relationships that generate repeat business and contribute to the House's commercial success.
Main Responsibilities- Drive proactive room sales through targeted business development, local networking, account management and relationship building activities.
- Maximise bedroom occupancy and room revenue by identifying new corporate partnerships, travel partners and direct booking opportunities.
- Develop and maintain a strong pipeline of room business, converting enquiries into bookings and proactively seeking new revenue opportunities.
- Identify and secure new business opportunities across corporate, agency, lifestyle, and hospitality sectors.
- Build and maintain strong relationships with existing clients to encourage repeat business.
- Conduct client meetings, site inspections, and networking activities to showcase Soho House Amsterdam
- Reactivate dormant accounts and identify opportunities within previous client relationships
- Proactively generate new business through outbound sales activity, networking, prospecting and relationship building.
- Working closely with members of the commercial and Groups & Events team to maximise business opportunities and performance
- Monitor market trends and competitor activity to identify growth opportunities
- Represent Soho House at industry events, networking opportunities, and trade shows
- Maintain accurate records within CRM systems and provide regular sales performance reporting
- Support the development and execution of local sales and commercial strategies
- Previous experience in Hotel Sales, Business Development, Hospitality Sales, Account Management or related commercial roles
- Proven track record of generating room revenue growth and developing long-term client relationships
- Demonstrated success in a senior sales, commercial or business development role
- Experience in hotel sales, luxury hospitality or venue sales is essential
- Strong networking, negotiation, and presentation skills
- Commercially minded with a proactive and entrepreneurial approach
- Excellent organizational and communication skills
- Proven ability to proactively source and convert new business opportunities
- Ability to manage multiple priorities in a fast-paced environment
- Fluent in English; Dutch is a strong advantage
- Existing network within the Amsterdam and wider Dutch corporate, agency and events market is highly desirable
- Experience with CRM platforms and sales reporting tools is beneficial
Soho House offers competitive compensation packages with global & local benefits and development opportunities.
- Competitive salary package & bonus scheme
- Travel allowance
- Healthy team meals during your shift
- Soho Membership, discounts on F&B, Rooms and Cowshed and many more
- Partnership discounts (Go-Vital, Urban Sports Club, Swapfiets and many more)
- One paid moving day per year
- Two paid volunteering days per year
- Ongoing learning and development opportunities
If you're passionate about hospitality, enjoy building lasting client relationships, and love turning opportunities into unforgettable events, we'd love to hear from you ✨
Skills Required
- Previous experience in sales, events, business development, hospitality sales, or account management
- Proven track record of generating revenue and developing long-term client relationships
- Demonstrated success in a senior sales, commercial, or business development role
- Experience in hotel sales, luxury hospitality, or venue sales
- Strong networking, negotiation, and presentation skills
- Commercially minded with a proactive and entrepreneurial approach
- Excellent organizational and communication skills
- Ability to proactively source and convert new business opportunities
- Ability to manage multiple priorities in a fast-paced environment
- Fluency in English
- Dutch language proficiency
- Existing network within the Amsterdam and wider Dutch corporate, agency, and events market
- Experience leading, coaching, or mentoring a commercial or sales team
- Experience with CRM platforms and sales reporting tools
What We Do
Soho House & Co. operates a global membership platform of physical and digital spaces, including members' clubs, restaurants, hotels, and cinemas, catering to those in the film, media, fashion, and creative industries. It connects members worldwide to work, socialize, create, and drive positive change, offering food and beverage, accommodation, and spa services.








