Job Purpose:
As a Copywriter, you’ll be responsible for developing ideas and writing content for various parts of the business that will appear both internally and externally. From advertising and thumb-stopping social content through to film scripts and treatments, you’ll get involved in various interesting and exciting projects.
A storyteller at heart, you’ll be able to turn client briefs into the kind of content that people will want to watch, read or listen to. You’ll have an ability to craft the right words to connect with people over a variety of different subjects.
Key Responsibilities:
With the guidance of the Creative Director, you’ll develop creative concepts for brand, product, and integrated campaigns across all channels
Define and elevate the brand voice, ensuring clarity, consistency, and distinctiveness across the organisation
Translate complex propositions into compelling, customer-focused narratives
Partner closely with creative directors, designers, producers to deliver best-in-class creative work
Act as a creative voice in cross-functional teams, influencing stakeholders across marketing, product, and leadership
Navigate regulatory and compliance requirements while maintaining high creative standards
Present and sell creative ideas with confidence and clarity to senior stakeholders
To maintain the high standards of creative output within the applicable corporate identity.
Ensuring that all completed work is thorough, accurate and meets deadlines.
Day-to-day creative decision-making is part of the role (significant copy changes or issues should be escalated to the Creative Director or Studio Head)
The timely communication of specification and scheduling changes back to the Traffic Manager
Experience/Qualifications:
Experience of writing for various corporate brands, maintaining a consistent approach across a range of media.
You’ll have a lot of experience of short-form copy - whether that’s advertising, social media or direct mail (particularly email campaigns).
You’ll have experience of taking complex content and turning it into well-crafted content that speaks to people.
Proven experience in an agency or in-house creative environment, ideally within financial services or other regulated industries
You’ll have a book brimming with strong ideas as well as beautifully written copy.
You’ll be comfortable presenting your ideas to the internal team and also clients.
You’ll have worked in a client-facing role where you built strong client relationships.
Skills:
Essential:
Exceptional conceptual thinking and storytelling ability
Mastery of tone of voice development and brand narrative building
Strong strategic thinking with the ability to align creative ideas to business objectives
Confidence in presenting creative work to clients including senior stakeholders
The ability to understand complex subjects and transform them into compelling stories
Excellent interpersonal skills and proven experience working with clients
Excellent verbal and written communication
Flexible and responsive manner
Ability to balance creativity with precision, accuracy, and regulatory constraints
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Job Family Group:
Marketing------------------------------------------------------
Job Family:
Communication & Creative Services------------------------------------------------------
Time Type:
Full time------------------------------------------------------
Most Relevant Skills
Please see the requirements listed above.------------------------------------------------------
Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.------------------------------------------------------
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
View Citi’s EEO Policy Statement and the Know Your Rights poster.
Citi Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Citi and has not been reviewed or approved by Citi.
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Healthcare Strength — Benefits coverage is positioned as comprehensive, including health, dental, and vision insurance plus on-site clinics, prescription drug support, and disability coverage. Family-building support such as fertility assistance is described as a notable differentiator within the overall package.
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Retirement Support — Retirement benefits are framed as strong, highlighted by a 401(k) with matching and additional plan options like a Roth 401(k). Financial support is reinforced through discounts and broader financial guidance resources tied to the benefits ecosystem.
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Wellbeing & Lifestyle Benefits — Wellbeing support extends beyond insurance through programs like an Employee Assistance Program, counseling/legal resources, and gym or wellness reimbursement. These offerings increase the perceived total rewards value even when cash compensation sentiment varies by role.
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