The Role
Manage digital marketing, branding, promotional campaigns, customer engagement, and restaurant listings across food delivery platforms. Responsibilities include planning content calendars, coordinating creative agencies and vendors, managing PR and brand activations, monitoring campaign performance and ROI, preparing marketing reports, analyzing competitors, and supporting new restaurant or brand launches. The role focuses on increasing visibility, customer acquisition, engagement, orders, and business growth for QSR and restaurant brands.
Summary Generated by Built In
Job Description – Marketing Executive
Digital Marketing & Brand Management
Requirements
- Designation: Marketing Executive
- Department: Marketing
- Location: Kolkata
- Experience: 5–9 Years
- CTC: Up to ₹9 LPA
- Employment Type: Full-Time
- Reporting To: GM – Operations
- Dotted Line Reporting: Managing Director (MD)
- Industry: QSR / Food / Restaurant
We are looking for an experienced Marketing Executive from the QSR, Food, or Restaurant industry to manage digital marketing, branding, promotional campaigns, customer engagement, and third-party food delivery platforms.
The role will focus on increasing brand visibility, customer reach, customer engagement, and business growth across restaurant brands.
Digital Marketing & Brand Management
- Manage social media and digital marketing activities.
- Plan and execute content calendars, campaigns, and promotions.
- Monitor engagement, reach, campaign performance, and digital growth.
- Maintain consistent brand communication across channels.
- Coordinate advertisements, menu cards, packaging, promotional creatives, and marketing collateral.
- Coordinate with creative agencies, vendors, and internal teams.
- Support PR activities, brand activations, promotions, and new restaurant/brand launches.
- Manage third-party platforms such as Zomato, Swiggy, EazyDiner, and similar platforms.
- Manage restaurant listings, promotions, visibility, customer reviews, and platform performance.
- Identify opportunities to improve customer acquisition, orders, and sales.
- Execute marketing calendars, promotional campaigns, and customer engagement initiatives.
- Monitor marketing budgets, campaign performance, ROI, and competitor activities.
- Prepare MIS, marketing reports, and market insights.
- Support new restaurant/brand launches and business growth initiatives.
Requirements
- 5–9 years of relevant experience in Marketing / Digital Marketing / Brand Management.
- Mandatory industry experience: QSR / Food / Restaurant.
- Strong knowledge of digital marketing and social media platforms.
- Experience managing Zomato, Swiggy, EazyDiner, or similar food delivery/dining platforms is preferred.
- Strong experience in restaurant marketing, promotional campaigns, branding, and customer engagement.
- Good communication, coordination, vendor, and agency management skills.
- Ability to analyze campaign performance, ROI, and business data.
- Proficiency in MS Office / Google Workspace and marketing reporting tools.
- Creative mindset with strong ownership and execution capability.
- Ability to manage multiple campaigns and deadlines independently.
Skills Required
- 5-9 years of relevant experience in marketing, digital marketing, or brand management
- Experience in the QSR, food, or restaurant industry
- Strong knowledge of digital marketing and social media platforms
- Experience in restaurant marketing, promotional campaigns, branding, and customer engagement
- Good communication, coordination, vendor management, and agency management skills
- Ability to analyze campaign performance, ROI, and business data
- Proficiency in MS Office, Google Workspace, and marketing reporting tools
- Creative mindset with strong ownership and execution capability
- Ability to manage multiple campaigns and deadlines independently
- Experience managing Zomato, Swiggy, EazyDiner, or similar platforms
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The Company
What We Do
2COMS is an India-based recruitment and manpower consultancy that helps organizations meet workforce needs through leadership hiring, general and IT staffing, apprenticeship management, international recruitment, gig workforce solutions, payroll and compliance, and HR technology. The company serves employers across industries while connecting job seekers with domestic and global opportunities through technology-enabled, end-to-end workforce and talent-management services.
