The Role
Lead e-commerce and digital marketing strategy to drive online sales, customer acquisition, engagement, retention, and retail growth. Manage Meta and Google Ads, Shopify, marketplaces, product listings, CRM and loyalty campaigns, WhatsApp, SMS, email, Instagram, and content initiatives. Execute marketing for store openings, retail events, franchises, partners, and underperforming stores. Manage agencies, vendors, and influencers while tracking marketing performance, ROI, sales, and cost optimization.
Summary Generated by Built In
Job Description – E-commerce & Digital Marketing Manager
Requirements
Location: Park Street, Kolkata
Experience: 6–10 Years
CTC: Up to ₹10 LPA
Industry: Retail / E-commerce / D2C / Lifestyle
Interview: Face-to-Face (F2F)
Employment Type: Full-Time
Job SummaryWe are looking for a creative and analytical E-commerce & Digital Marketing professional to drive online sales, digital growth, customer engagement, and retail marketing initiatives.
- Lead E-commerce & Digital Marketing strategy to drive online sales and growth.
- Manage Meta & Google Ads, campaign optimization, tracking, and Pixel integration.
- Manage Shopify, including apps, integrations, merchandising, and website experience.
- Drive marketplace expansion and alternate digital channels.
- Manage product listings, availability, conversion, and online customer experience.
- Develop Instagram, content, and Reels strategies to improve engagement.
- Drive CRM & Loyalty campaigns for customer acquisition, engagement, and retention.
- Plan WhatsApp, SMS & Email campaigns and customer journeys.
- Drive repeat purchases through lifecycle and retention initiatives.
- Execute marketing strategies for new store openings, retail events, and campaigns.
- Manage store-level, franchise, partner, local, and mall marketing activities.
- Develop marketing plans for underperforming stores.
- Manage agencies, vendors, influencers, and marketing partners.
- Track Sales, Digital & Marketing MIS and drive ROI and cost optimization.
Requirements
- 6–10 years of relevant experience in E-commerce / Digital / Retail Marketing.
- Strong hands-on experience with Performance Marketing, Shopify, CRM/Loyalty, and Retail Marketing.
- Experience with Meta Ads, Google Ads, WhatsApp, SMS, and Email Marketing.
- Strong analytical, campaign management, and stakeholder management skills.
- Proven ability to convert marketing initiatives into measurable business results.
- Candidates should be comfortable attending a F2F interview in Park Street, Kolkata.
Skills Required
- 6–10 years of relevant experience in e-commerce, digital marketing, or retail marketing
- Hands-on experience with performance marketing
- Hands-on experience with Shopify
- Hands-on experience with CRM and loyalty marketing
- Hands-on experience with retail marketing
- Experience managing Meta Ads and Google Ads
- Experience with WhatsApp, SMS, and email marketing
- Strong analytical and campaign management skills
- Strong stakeholder management skills
- Ability to convert marketing initiatives into measurable business results
- Comfort attending a face-to-face interview in Park Street, Kolkata
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The Company
What We Do
2COMS is an India-based recruitment and manpower consultancy that helps organizations meet workforce needs through leadership hiring, general and IT staffing, apprenticeship management, international recruitment, gig workforce solutions, payroll and compliance, and HR technology. The company serves employers across industries while connecting job seekers with domestic and global opportunities through technology-enabled, end-to-end workforce and talent-management services.
