The Role
Lead West Coast sales region, create GTM strategy, build enterprise agency and client-direct relationships, set targets and incentives, drive upsell/cross-sell playbooks, implement data analytics for sales, partner cross-functionally, manage forecasting and reporting, represent company at events, and hire/train a high-performing sales team.
Summary Generated by Built In
We're searching for an experienced, sales-focused, data-driven leader to join our team as the Head of West Coast Sales reporting to the CRO. The ideal candidate understands how to combine the art and science of acquiring new customers while growing existing ones. They are a seasoned Advertising leader with B2B experience selling into primarily Enterprise organizations (both agency and client direct), with measurable success in creating and growing a team, accelerating growth, being a member of an executive team, and fostering a winning attitude.
Key Responsibilities
- Manage a sales region that will continue to grow over the next 12-24 months in both revenue and headcount.
- Develop the go-to-market strategy that drives new advertisers to meet key revenue growth targets within the region.
- Drive high level media agency and client-direct relationships that can foster partnership discussions and assist sellers in breaking through challenging accounts.
- Help set targets and incentives across the region and ensure performance against core KPIs and revenue targets.
- Create upsell and cross sell playbooks and opportunities to grow existing business, specifically strategies that promote omnichannel mobile + 3D DOOH.
- Establish an infrastructure for utilizing data analytical tools and resources available to the sales team and management.
- Own full territory development and growth strategy, expanding and nurturing the enterprise client base while identifying and prioritizing key West Coast market events to drive visibility and new business.
- Partner with Marketing to develop and execute regional demand generation and event strategy.
- Represent Big Happy at industry events.
- Partner cross-functionally with product, operations, account management and analytics teams.
- Lead pipeline forecasting, sales reporting, win-loss reviews, and refinement of sales processes.
- Stay abreast of market trends in AdTech, DOOH/OOH, programmatic advertising, measurement & data solutions to provide thought-leadership to clients.
- Help develop both product roadmap & strategic partnerships that will lead to future revenue opportunities.
- Develop a best-in-class team onboarding, training, and coaching to maximize the performance of every sales team member at every stage of the sales cycle
- Foster a collaborative, feedback-driven team culture that promotes experimentation and growth.
- Strengthen Big Happy’s market reputation by providing thought leadership, client case study opportunities, or through any other mechanisms.
Skills, Knowledge and Expertise
- 10-15+ years of working in the Advertising space (AdTech specifically a plus)
- Demonstrated track record of surpassing sales targets
- Demonstrated experience building and managing teams
- Verifiable agency and/or client-direct relationships that can help drive revenue at major brands
- Excellent written communications skills
- Excellent Presentation skills and comfortable with public speaking engagements.
- Comfortable with travel to and from events within US
Benefits
- Full-time position with a competitive base salary and commissions
- Access to benefits, including Healthcare, Dental, and Vision
- HSA/FSA match program
- Participation in Big Happy’s stock program
- Paid Parental Leave
- Unlimited PTO
- Team Happy camaraderie—celebrating wins, learning from challenges, and fostering continuous career growth
- A workplace culture where you can be yourself, contribute meaningfully, and be valued for your impact
About
We specialize in delivering innovative solutions and exceptional services to meet the diverse needs of our clients. With a strong commitment to quality and customer satisfaction, we strive to exceed expectations and drive success in every project we undertake.
Skills Required
- 10-15+ years working in the Advertising space
- Proven track record of surpassing sales targets
- Demonstrated experience building and managing sales teams
- Verifiable agency and/or client-direct relationships with major brands
- Data-driven leadership and experience using data analytical tools to inform strategy
- Excellent written communication skills
- Excellent presentation skills and comfortable with public speaking
- Comfortable with travel within the region (~25-40%)
- Experience or familiarity with AdTech, DOOH/OOH, programmatic advertising, and measurement & data solutions
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The Company
What We Do
Big Happy is a creative-first, performance-powered adtech platform that transforms everyday screens into unforgettable experiences, specializing in high-impact mobile and DOOH advertising by combining cutting-edge creative with publisher media to drive brand outcomes.
