Head of Trade Marketing - Non M150

Posted 2 Days Ago
Be an Early Applicant
Hua Mak, Bang Kapi, Bangkok, THA
In-Office
Entry level
Food • Retail • Pharmaceutical • Manufacturing
The Role
Leads trade marketing strategy and execution for three non-M150 energy drink brands across channels. Responsibilities include developing category and channel plans, optimizing assortment, pricing, promotions, distribution, merchandising, in-store activation, launches, and execution standards. Partners with Marketing, Sales, Finance, and Supply Chain to deliver integrated commercial plans. Manages and develops the trade marketing team through goal setting, coaching, performance management, resource allocation, and capability building.
Summary Generated by Built In

It's fun to work in a company where people truly BELIEVE in what they are doing!

We're committed to bringing passion and customer focus to the business.

Job Summary

The Position will lead the trade marketing strategy and execution for Non-M150 energy drink brands across all channels. Translate brand and category strategies into channel plans, optimize in-store execution, and develop a high-performing team to deliver sustainable revenue, distribution, rand market share growth.

Job Description:

1.Develop the long-term trade marketing and category strategy for the three Non-M150 brands, aligned with the overall Energy Drink strategy and business objectives.

2.Monitor brand & channel performance; identify growth opportunities and risks; and recommend corrective actions to the Head of Energy Drink and relevant stakeholders and lead the evaluation and prioritization of trade promotions

3.Translate brand strategies into differentiated channel and customer plans, including assortment, pricing, promotion, visibility, distribution, and activation priorities.

4.Lead the development and implementation of in-store activation, merchandising, POS materials, product launches, and execution standards across channels, while monitoring execution quality and addressing performance gaps.

5. Partner with Marketing, Sales, Finance, Supply Chain, and other relevant functions to deliver integrated commercial plans and ensure effective execution.

6. Lead and manage  team across brand's under, including, resource allocation, objective setting, performance management, coaching, capability development,and driving a high-performance culture aligned with company values.

Qualification:

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

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The Company

What We Do

Osotspa Public Company Limited is a Thai consumer goods company established in 1891, originally starting as a pharmacy. It is now a leading producer and distributor of beverages, including energy drinks like M-150 and Shark Energy, as well as personal care and healthcare products. The company operates multiple production facilities in Thailand and Myanmar, focusing on enhancing quality of life for society.

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