Job Description :
About Us
As the world’s leading premium drinks business, we boast over 200 brands across 180 countries. Our mission is to collaborate, innovate, and elevate the consumer experience with our brands. We are a melting pot of passionate individuals from various backgrounds, dedicated to pushing boundaries and encouraging a brighter future. Our ambition knows no limits, and we invite you to join our journey ahead!
About the Function
Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.
We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.
About the Role
We are on the search of a dynamic Head of Off Trade & Ecommerce for Spain, who will lead our daring growth plans in the Spanish market. The successful candidate will be instrumental in crafting and implementing strategic plans to elevate our brands within the FMCG sector, focusing on the off-trade & e-commerce channel.
Reporting directly to the Iberia Commercial Director, this role is pivotal in ensuring our brands not only thrive but dominate in the Spanish off-trade&digital landscape.
Role Dimensions:
Full P&L responsibility of the DIAGEO portfolio for the Off Trade & E-commerce channel in Spain.
Leadership and development of a senior sales team of NAMs & KAMs, encouraging a culture of excellence & innovation and growing his / her leadership beyond with the functions supporting the Channel (Customer MKT, Comm. Finance, RGM, Supply, HRBP).
Strategic formulation and execution of RTM strategies, ensuring efficient brand presence and performance.
Cross-functional collaboration to drive sales capability, innovation, and operational excellence.
Key Accountabilities:
Strategic Leadership: Drive the strategic agenda for Off Trade & E-commerce in Spain, ensuring alignment with Diageo’s global vision and local market dynamics, specially the on / off hybrid customers.
Team Excellence: Build, encourage, and lead an outstanding sales team; focus on talent development, performance management, and crafting a winning team culture.
Revenue Growth Management: Optimize product mix, pricing strategies, and promotional activities to drive revenue growth and profitability.
Market Execution: Ensure perfect execution in-store through our indirect execution team, ensuring product availability, visibility, and promotional efficiency to improve sales.
Collaboration: Work closely with internal teams and external partners to drive alignment, innovation, and DIAGEO´s growth within TBA.
Financial Skill: Handle budgeting, forecasting, and investment strategies to achieve financial targets and improve ROI.
About You
Experience: A minimum of 8 years in commercial leadership roles within the FMCG sector, with a consistent track record in the off-trade channel.
Leadership: Inspirational leader with outstanding team-building and mentor skills.
Strategic Problem solver: Strong strategic planning and execution capabilities, with a keen eye for market opportunities and challenges.
Financial Savvy: Robust financial competence with experience leading P&Ls, budgeting, and forecasting.
Cross-Functional Agility: Demonstrated ability to work effectively across functions to drive business performance.
Language: Native Spanish with proficient English.
Qualifications: Bachelor’s degree or equivalent, preferably in Business, Marketing, or a related field.
Working with us
Flexible Working Statement:
Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.
Rewards & Benefits Statement:
We recognise and value performance, offering our people a highly competitive Rewards and Benefits package such as:
- Modern work life balance policies and wellbeing activities.
- Employee Assistance Programme.
- Gympass.
- Celebration activities and programme to live our purpose.
- Incentive plan that rewards you for delivering phenomenal performance.
- Our product discounts.
- Health insurance.
- Life and accident insurance coverage.
- Industry leading functional and leadership capability trainings.
Diversity statement:
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you. If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Worker Type :
RegularPrimary Location:
MadridAdditional Locations :
Job Posting Start Date :
2026-03-11Top Skills
What We Do
Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry. With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 30,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're able to truly represent our broad consumer base and think differently about the future. To maintain our position as leaders in the alcoholic beverage market, we always invest in the future and are mindful of the impact we have. Because just like the legends of our past, we're here to raise the bar – for people as well as the planet
