Head of Tiktok Affiliates

Advantage HQ is building the next generation of creator-led growth infrastructure for consumer brands.

We combine creative strategy, creator partnerships, performance content, whitelisting, affiliate distribution, paid media, and proprietary technology into one integrated growth system.

Our team manages more than $850 million in annual media spend and works with a network of more than 400,000 creators across Meta, TikTok, and YouTube. Through Meteoric AI, our proprietary intelligence platform, we use data and AI to improve decision-making across creative production, creator selection, customer acquisition, campaign performance, and brand growth.

We work with ambitious consumer brands across health, wellness, beauty, nutrition, personal care, and lifestyle.

We are looking for a commercially driven Head of TikTok Affiliate to build, lead, and scale our TikTok affiliate growth channel.

TikTok has become an important distribution and revenue channel for consumer brands. We see a significant opportunity to help our clients generate incremental sales by building high-performing affiliate ecosystems, recruiting the right creators, and turning authentic creator content into measurable commercial results.

Your mission is to develop a scalable TikTok affiliate operation that consistently drives creator-led sales, increases brand visibility, and delivers profitable growth for our clients.

You will own the entire affiliate growth function, from developing the overall strategy and recruiting high-performing affiliates to managing campaign execution, optimizing creator performance, and driving revenue.

This is not a traditional influencer marketing or social media management role. We are looking for someone who understands the commercial mechanics of TikTok affiliate marketing and knows how to turn creator relationships into a predictable sales channel.

You will establish the strategy, systems, processes, and team required to scale affiliate performance across multiple consumer brands.

Success means building a high-performing affiliate operation with a strong creator network, consistent sales contribution, efficient campaign execution, and measurable returns for our clients.

• Develop and execute the overall TikTok affiliate strategy across our portfolio of consumer brands.
• Establish affiliate growth plans aligned with each client's revenue targets, audience, product positioning, and business objectives.
• Identify opportunities to expand TikTok Shop affiliate distribution and increase creator-driven sales.
• Develop strategies for open collaborations, targeted collaborations, creator seeding, affiliate promotions, and commission-based partnerships.
• Establish scalable approaches to creator acquisition, activation, retention, and performance management.
• Identify opportunities to increase affiliate-attributed GMV, orders, conversion rates, and overall channel profitability.
• Monitor TikTok's evolving affiliate ecosystem, platform developments, algorithm changes, and industry best practices.
• Continuously test new affiliate acquisition strategies, creator incentives, promotional structures, and campaign approaches.

• Build and scale a network of high-performing TikTok affiliates and creators across relevant consumer categories.
• Develop systematic processes for identifying, sourcing, evaluating, recruiting, and onboarding potential affiliates.
• Establish creator segmentation strategies based on audience demographics, content quality, engagement, conversion performance, and revenue potential.
• Build relationships with creators, affiliate communities, talent agencies, and other relevant partners.
• Develop targeted recruitment strategies to attract creators who align with our clients' brands and target audiences.
• Establish effective affiliate commission structures, incentives, bonuses, and promotional opportunities.
• Develop strategies to reactivate inactive affiliates and increase productivity among existing creator partners.
• Build a sustainable pipeline of new affiliates to support ongoing campaign growth.

• Oversee the planning, setup, launch, and execution of TikTok affiliate campaigns across multiple brands.
• Develop campaign briefs, promotional strategies, product positioning, and creator activation plans.
• Work with affiliates to produce authentic, engaging, and conversion-focused content that aligns with brand objectives.
• Monitor campaign performance and identify opportunities to improve creator productivity and sales conversion.
• Analyze affiliate-level and campaign-level performance to determine which creators, products, and content formats generate the strongest results.
• Optimize product selection, commission rates, promotional offers, and creator incentives based on performance data.
• Coordinate with internal creative and media teams to identify high-performing affiliate content that may have potential for paid media amplification.
• Ensure campaigns are executed efficiently, with clear timelines, deliverables, and performance expectations.

• Own TikTok affiliate channel revenue targets and overall commercial performance.
• Drive growth in affiliate-attributed GMV, orders, and revenue across assigned client accounts.
• Establish clear performance benchmarks for creator acquisition, activation, productivity, and retention.
• Monitor affiliate commission costs, promotional expenses, and campaign profitability.
• Develop strategies to improve affiliate contribution margins while maintaining competitive creator incentives.
• Identify underperforming campaigns and implement corrective actions to improve results.
• Work closely with Client Services and Growth teams to align affiliate strategies with broader client growth objectives.
• Present performance insights, growth opportunities, and strategic recommendations to internal leadership and clients.

• Build, lead, and develop a high-performing TikTok affiliate team, including affiliate managers, creator acquisition specialists, and campaign operators.
• Establish clear team responsibilities, performance expectations, workflows, and accountability structures.
• Develop standard operating procedures, campaign playbooks, and repeatable processes for affiliate operations.
• Implement systems for creator sourcing, outreach, onboarding, campaign tracking, commission management, and performance reporting.
• Establish quality standards for creator recruitment, affiliate communications, campaign execution, and reporting.
• Monitor team productivity and develop training programs to improve affiliate management capabilities.
• Identify operational bottlenecks and implement improvements that increase team efficiency and campaign scalability.
• Build a culture of ownership, accountability, experimentation, and data-driven decision-making.

• Establish reporting frameworks to track affiliate performance across brands, campaigns, products, and individual creators.
• Build dashboards that provide visibility into GMV, affiliate-attributed revenue, orders, conversion rates, commissions, and creator productivity.
• Use TikTok Shop analytics and relevant affiliate tracking tools to evaluate campaign effectiveness.
• Analyze creator performance to identify patterns, opportunities, and areas for improvement.
• Leverage data, AI, and automation to improve creator discovery, outreach, campaign management, and performance analysis.
• Work with internal technology and analytics teams to identify opportunities to integrate affiliate performance data into broader growth reporting.
• Use performance insights to continuously refine affiliate strategies and improve commercial outcomes.

You are an experienced TikTok affiliate marketing leader who understands how to build and scale creator-driven revenue channels.

You have hands-on experience with TikTok affiliate marketing and understand the full process, from recruiting creators and structuring affiliate commissions to activating campaigns, optimizing content performance, and driving sales.

You know how to build an affiliate network that delivers commercial value. You understand that having thousands of creators in a database means very little without consistent activation, productive relationships, and measurable revenue contribution.

You are commercially minded and comfortable owning revenue targets, managing campaign economics, and making decisions based on performance data.

You are also a builder and leader. You can establish the strategy, develop the operating model, recruit and manage a team, and create systems that allow the function to scale without relying on manual execution.

You are comfortable working across multiple brands, managing competing priorities, and collaborating with creative, media buying, growth, and client services teams.

Most importantly, you are highly accountable, proactive, analytical, and comfortable taking ownership of a growing business function.

• 7+ years of experience in affiliate marketing, influencer marketing, e-commerce growth, creator partnerships, or related performance marketing roles.
• Significant hands-on experience managing and scaling TikTok Shop affiliate programs.
• Proven track record of driving measurable GMV, affiliate-attributed revenue, and sales growth through TikTok affiliates.
• Experience recruiting, onboarding, activating, and managing large networks of TikTok creators and affiliates.
• Strong understanding of TikTok Shop Affiliate Center, open and targeted collaborations, commission structures, product seeding, and affiliate campaign management.
• Experience developing affiliate acquisition, activation, retention, and performance optimization strategies.
• Strong understanding of affiliate performance metrics, including GMV, orders, conversion rates, average order value, commission costs, and return on investment.
• Experience managing affiliate budgets, commercial arrangements, creator incentives, and campaign profitability.
• Previous experience leading affiliate teams, managing campaign operators, or building an affiliate marketing function.
• Experience working with multiple consumer brands, DTC businesses, or e-commerce clients.
• Strong analytical skills and proficiency with TikTok Shop analytics, affiliate tracking platforms, CRM systems, and reporting tools.
• Excellent communication, negotiation, and relationship management skills.
• Entrepreneurial mindset with a strong bias toward execution, ownership, and measurable results.

Your performance will be measured primarily by the growth, profitability, and operational effectiveness of our TikTok affiliate channel.

Key metrics include:

•  Affiliate-Attributed GMV: Total gross merchandise value generated through TikTok affiliate creators.
• Affiliate Revenue Growth: Growth in sales and revenue generated through the affiliate channel across client accounts.
• Active Affiliates: Number Your performance will be measured primarily by the growth, profitability, and operational effectiveness of our TikTok affiliate channel.
  of affiliates consistently generating sales and contributing to campaign performance.
• Creator Activation Rate: Percentage of recruited affiliates who publish content and become active campaign participants.
• Creator Productivity: Average GMV, orders, or revenue generated per active affiliate.
• Affiliate Conversion Rate: Percentage of traffic or product interactions that convert into purchases.
• Affiliate Contribution Margin: Profitability of the affiliate channel after commissions, incentives, and related campaign costs.
• Creator Retention: Ability to maintain productive relationships with high-performing affiliates.
• Operational Efficiency: Ability to scale campaign execution and creator management while maintaining quality and productivity.
• Team Performance: Achievement of individual and collective affiliate growth targets.

This is an opportunity to build and lead a major growth channel within a rapidly scaling creator-led growth business.

You will have the autonomy to shape our TikTok affiliate strategy, build a high-performing creator ecosystem, develop the team, and establish the systems required to scale affiliate-driven revenue across multiple consumer brands.

You will work alongside experienced Growth, Creative, Media Buying, Client Services, and Technology teams, with access to a large creator network and proprietary intelligence through Meteoric AI.

We are looking for someone who wants to build a meaningful business function, develop strong industry relationships, and take ownership of a channel with significant commercial potential.

• Fully remote. We have built the infrastructure for high-performance distributed teams and trust our people to do their best work from wherever they work best.
• Compensation will be based on experience, leadership capabilities, and the scope of the role.

If you are excited to build and lead a high-performing TikTok affiliate operation, develop an extensive network of creators, own meaningful revenue targets, and help consumer brands scale through creator-led commerce, we would love to hear from you.

referral partners, and help transform Advantage HQ's partnerships channel into a predictable, scalable revenue engine, we would love to hear from you.