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Overview:
The Head of Strategic Partnership & Business Growth is a role responsible for driving significant revenue growth by identifying, cultivating, and securing new relationships with HNW and UHNW individuals, families, and their associated entities (e.g., Family Offices, Trusts).
This role actively involves reimagining and optimizing client onboarding journey to ensure a truly delightful customer service experience, and strengthening collaboration with interdepartmental/
division, i.e. Investment Banking, Corporate Banking, Commercial Banking, to identify, engage, and convert qualified clients for onshore and offshore onboarding
In addition, this role will leads the establishment and promotion of the Single Family Office (SFO) initiative in Forest City Johor, positioning the bank as a key industry player in Malaysia’s evolving family office ecosystem and as a trusted advisor for ultra-high-net-worth individuals (UHNWIs) seeking bespoke wealth structuring and cross border advisory solutions
It requires a visionary thinker with a proven track record of successful business development in the HNW segment, exceptional relationship management skills, and a deep understanding of the sophisticated needs of affluent clients
Responsibilities
Strategic Market Penetration:
- Develop and execute a comprehensive business development strategy specifically tailored to penetrate and expand the HNW/UHNW market segment.
- Identify, evaluate, and prioritize new business opportunities, strategic partnerships, and emerging market segments within the HNW landscape.
- Execute strategic collaboration models with external & internal partners to identify and refer qualified prospects for both onshore and offshore Private Banking client acquisition
Client Experience & Process Optimization:
- Lead strategic initiatives to reimagine and optimize client onboarding and credit assessment processes, ensuring a seamless, efficient, and truly delightful customer service experience for our HNW clientele.
- Plan and execute networking and educational events targeting HNW and UHNW clients across key business corridors, with special focus on the Forest City ecosystem. Collaborate with internal stakeholders (Marketing, Investment, and Product teams) to design programs that enhance the bank’s brand and visibility among potential SFO and Private Banking clients
Cross-Functional Collaboration & Strategic Partnership:
- Lead the Forest City Single Family Office initiative, positioning it as a gateway for regional and international UHNW families to establish their presence in Malaysia. Develop and articulate the bank’s SFO value proposition, including structure, governance, unique selling points, and permissible activities under Malaysian regulations.
- Provide internal training to Private Banking and front-line teams to enhance their understanding of SFO concepts, enabling them to identify and trigger client interest.
- Build and maintain strong personal relationships with stakeholders, business partners and key business influencers.
Strategic Performance & Insight:
- Foster a collaborative and performance-driven culture within HLB Private Bank and cross-divisional teams. Establish clear performance metrics and monitor progress of referral conversions and SFO pipeline development
- Prepare and deliver compelling, executive-level presentations and strategic proposals to prospective clients and internal stakeholders.
- Strategically manage budgets and resources effectively to ensure optimal return on investment for all business development initiatives.
Skills & Experience We Are Looking For:
- Undergraduate degree in Accounting/Banking/Investment/Finance or a related field from any recognized university.
At least 15 years of relevant banking and wealth management experience - At least 5 years of relevant experience in managing HNW banking and wealth management sales.
- Proven track record of accomplishment in the management of HNW segment
Certification/Licensing Requirements:
Possess relevant certification and licenses in Investment, Treasury and Bancassurance
About Hong Leong Bank
We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.
We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.
Realise your full potential at Hong Leong Bank by applying now.
Top Skills
What We Do
Hong Leong Bank Berhad is one of the leading financial services organisations in Malaysia. With a heritage of more than 100 years, it provides comprehensive financial services covering consumer banking, business banking and trade finance, treasury, branch and transaction banking, wealth management, private banking and Islamic financial services. Its merger with EON Bank Group in 2011 has further embedded its position as a core banking franchise with an expanded distribution network of more than 300 branches across the country.
With a proven track record in value creation and a highly recognised brand, Hong Leong Bank has also been extending its footprint in the region, with branches in Singapore and Hong Kong and wholly owned subsidiaries in Vietnam and Cambodia. In China, the Bank has a 20% shareholding in Bank of Chengdu Co., Ltd., Sichuan and a consumer finance joint venture.
Hong Leong Bank is a subsidiary of Hong Leong Financial Group Berhad, the financial services arm of the Hong Leong Group. Apart from banking, Hong Leong Financial Group is involved in the provision of insurance and takaful, as well as investment banking, unit trust, fund management and stock broking services
