Head of Strategic & Market Insights (SMI)

WHO WE ARE  

Velotic is a newly-formed independent software company with a pure-play focus on industrial operations. We unite two category-defining portfolios, ThingWorx and Kepware (formerly part of PTC) and Proficy (formerly part of GE Vernova), to transform industrial manufacturing, at scale. With $350M in annual revenue, a global footprint across a range of industries, a legacy customer base, and our intelligent data connectivity systems and AI solutions, we are one of the world's largest independent software companies focused on industrial operations, here to power the future of manufacturing. 

OUR MISSION   

Enabling the world's industrial producers to do the right things right across every shift, every plant, every day. We help manufacturers prosper by equipping them with software-defined, data-driven production systems that elevate quality, accelerate cycle times, improve resilience, and enable sustainable profit growth. 

The Opportunity 

Velotic is redefining how market, industry analyst, and competitive intelligence drive business performance. 

We are seeking a Head of Strategic & Market Insights (SMI) to build and lead a modern insights function—one that goes beyond traditional analyst relations to directly influence strategy, positioning, and go-to-market execution. 

This role sits at the intersection of market intelligence and business decision-making, transforming external signals into clear, actionable insight. 

What You’ll Own 

Analyst Relations (AR) 

• Manage and deepen relationships with key industry analysts and firms  

• Coordinate briefings, inquiries, and strategic engagements  

• Translate analyst research and interactions into actionable business recommendations  

• Ensure alignment with analyst citation and research usage guidelines  

• Manage analyst subscriptions, sponsorships, and research investments  

Competitive Intelligence 

• Track key competitors, their offerings, positioning, and market movements  

• Identify emerging threats, new entrants, and strategic shifts  

• Deliver quarterly competitive landscape reports and executive briefings  

• Partner with product marketing to develop and maintain high-impact battlecards  

Market Insights 

• Monitor markets for emerging trends, growth opportunities, and evolving customer requirements  

• Conduct product, segment, and regional analyses including:  

• Go-to-market assessments  

• Pricing and packaging insights  

• Competitive positioning summaries  

• Deliver monthly insights to revenue leadership and broader quarterly deep dives  

• Partner cross-functionally to develop tools such as TCO calculators and strategic guides  

Insights Activation & Influence 

• Translate insights into clear, actionable recommendations for product, marketing, and revenue teams  

• Drive adoption of insights through presentations, workshops, and internal enablement  

• Create scalable, high-value assets (e.g., market guides, industry primers, strategic briefs)  

AI-Enabled Research & Operations 

• Leverage advanced AI tools to accelerate research, synthesis, and insight generation  

• Train teams on effective AI usage and prompt design  

• Continuously improve how insights are gathered, shared, and operationalized  

• Maintain internal knowledge hubs and manage operational processes  

What You Bring 

• 8–12 years of experience in analyst relations, market intelligence, strategy, or related roles  

• Strong analytical skills with the ability to translate data into clear narratives and recommendations  

• Experience working with or influencing product, marketing, and sales teams  

• Familiarity with analyst firms and competitive intelligence practices  

• Comfort operating in a fast-paced, evolving environment  

• Experience in industrial software, enterprise SaaS, or adjacent technology sectors preferred  

Why This Role Matters 

This role transforms insight into advantage. 

By connecting analyst perspective, market dynamics, and competitive intelligence, you will help Velotic anticipate change, sharpen strategy, and execute with confidence.