Head of Sales

F2 is building the AI platform for private markets investors, transforming dense, unstructured deal materials into auditable insights in minutes. Backed by top tier investors and growing rapidly, F2 sits at the intersection of AI, data, and high stakes investment decision making.

Our customers are private equity and private credit firms that demand speed, accuracy, and trust. As adoption accelerates, we are investing in senior sales leadership to scale this motion with rigor and credibility.

We are hiring a Head of Sales to own and scale F2’s private equity and private credit revenue motion. This is a senior player-coach role reporting to the CRO and based on-site at our New York City office. You will manage two experienced Account Executives while actively leading deals, shaping sales strategy, and partnering closely with leadership.

This role focuses on selling to PE and PC firms and is distinct from F2’s commercial and investment banking mission. This is an opportunity to define how sophisticated investors buy F2 and to build the foundation for a scalable enterprise sales organization.

• Own revenue growth for private equity and private credit customers

• Lead, coach, and develop two experienced AEs in a player-coach model

• Actively participate in complex, high-value sales cycles with senior investors

• Build and refine a repeatable enterprise sales motion for the investor ICP

• Navigate multi-stakeholder buying processes with credibility and precision

• Partner with product and leadership to inform roadmap and go-to-market strategy

• Help define the next phase of sales team growth and structure

• Have experience as an investor, analyst, or associate, and have sold software to investors

• Understand both the investment workflow and the enterprise sales motion

• Have closed mid to high ticket software deals with long sales cycles

• Are comfortable running complex, multi-stakeholder sales processes

• Bring strong judgment, executive presence, and credibility in investor conversations

• Have people management experience or are ready to step into formal leadership

• Enjoy building while staying close to customers and deals

• Direct ownership of a critical revenue motion at a true inflection point

• Rare opportunity to sell a product that materially improves investor workflows

• Small, high-caliber team with strong product-market pull

• High trust, high standards culture with real influence on company direction

• Clear path to building and leading a larger sales organization over time