Head of Sales

Everfield buys, builds, and grows European vertical market and specialist software companies, providing them with the tools they need to move to the next level. Our mission is to foster ambition, fuel growth, and unlock opportunities for Europe’s software ecosystem.

Companies in the Everfield ecosystem follow a decentralised model, maintaining their team, brand, and offices, while focusing on what they do best - building products and supporting customers. Everfield provides support in talent acquisition, HR, and a team of experts in building and growing European B2B SaaS companies consult on financial and operational topics from. Founded in 2022, Everfield has an ecosystem presence in 7 countries, and growing.

Meditec AB provides leading software solutions for information management in Latvia. Their software supports hospitals, clinics, and medical practices with facility operations, streamlining workflows, and reducing administrative burdens.

Meditec AB is a leading provider of software solutions for hospitals, clinics, and medical practices in Latvia. Their flagship product, Ārsta Birojs (AB), is a comprehensive information system designed to manage all aspects of hospital or healthcare facility operations, streamlining workflows, and reducing administrative burdens. This ranges from simple financial management tools for general practitioners to highly specialised systems for the largest state hospitals.

We are looking for a Sales lead and grow our commercial organization in Latvia. This person will sell, manage, and coach the sales team, while also owning pricing, go-to-market strategy, and overall commercial performance. The right candidate combines strong sales leadership with hands-on execution and previous experience in healthcare.

• Lead a team of 4 salespeople and 1 marketing manager

• Player/coach sales leader. Managing key client accounts to ensure retention and expansion, while supporting the team on acquisition of new clients.

• Build and manage go-to-market strategy, including pricing, channels, and budgets

• Present and review sales forecasts with the management team and company board.

• Develop and maintain strong relationships with healthcare clients (hospitals, clinics, insurers)

• Oversee the full sales cycle: from lead generation to closing deals and expanding accounts

• Ensure compliance with healthcare regulations when selling and presenting solutions

• Own reporting and forecasting across ARR, pipeline, quota attainment, sales & marketing process efficiency, ROI studies, and sales forecasts.

• Improve and enforce sales processes within HubSpot CRM; establish measurable, repeatable workflows

• Work closely with product and engineering to provide feedback from customers

• Take overall responsibility for commercial performance and alignment with company goals. You’ll report to the CEO and be responsible for the company’s growth.

• Proven experience in sales leadership, preferably in SaaS, IT, or healthcare software

• Strong ability in account management and customer success; relationship builder

• Skilled in upselling and expanding existing accounts while still hunting for new clients

• Comfort with complex, low-ARR sales cycles (3–6 months) in small, competitive markets

• Technical credibility: able to demo software, discuss integrations, data privacy (GDPR), and compliance issues

• Proficiency with CRM tools (HubSpot); proven ability to design and implement sales processes

• Data-driven decision-making: able to measure performance with KPIs and dashboards

• Language skills: Latvian and English required; Russian optional

• Team structuring and KPI’s allocation. You will own commercial performance and should structure roles and responsibilities in-line with the process established across the commercial organizatio.

We believe in a transparent and efficient recruitment process. Here’s what you can expect:

1. Screening call with Talent Lead (30 mins)

1. 2nd in-person interview with CEO (60 mins)

1. Final interview with SBP (60 mins)