Job Title: Head of Sales
Department: Sales
Location: Indore (On-site)
Experience: 6–10+ Years
Company: Robro Systems
Website:www.robrosystems.com
Budget: Competitive (Base + Incentives + Bonus)
About Robro Systems
Robro Systems is a fast-growing innovator in AI-powered automation and machine vision, specializing in web inspection for technical textiles. Our flagship product, the Kiara Web Inspection System (KWIS), empowers manufacturers with real-time defect detection, reducing waste, improving quality, and enabling data-driven production control. At Robro, we are driven by Vision, Intelligence, and Control.
Role Overview
The Head of Sales will lead all sales and business development efforts at Robro Systems. This person will be responsible for building, managing, and scaling the sales organization, establishing go-to-market strategies, achieving revenue targets, and nurturing relationships with existing and new customers in relevant industrial/manufacturing sectors. This role requires strategic thinking, deep industry understanding, excellent leadership skills, and hands-on execution ability.
Key Responsibilities
Develop and execute sales strategy aligned with company vision, product roadmap, and target markets (technical textiles, FIBC, roll inspection, etc.).
Build, lead, mentor, and scale the sales team (inside sales, field sales, business development managers).
Set and monitor sales targets / KPIs (revenue, new client acquisition, pipeline growth, conversion rates, territory - wise targets).
Identify, pursue, and close business opportunities domestically (across India) and possibly export markets.
Foster and maintain relationships with key customers, OEMs, distributors, partners, and industry stakeholders.
Collaborate with marketing, product, engineering and support teams for feedback to refine product, pricing, positioning, and demo capability.
Oversee the sales process: lead generation, qualification, proposal, negotiation, contract closure.
Manage sales forecasting, budgeting, reporting. Provide accurate periodic forecasts to leadership.
Establish and optimize sales operations: CRM usage, sales tools, process workflows, documentation.
Stay current on industry trends, competitive landscape, customer requirements, and emerging technologies in machine vision / AI / automation.
Drive customer feedback loops; ensure that learnings from sales interactions inform product improvements, service enhancements, and overall customer experience.
Requirements
Must-Haves
Bachelor’s degree in Engineering. MBA or equivalent is a plus.
6-10+ years of sales experience, with at least 3-4 years in a leadership / head of sales / senior BD role.
Proven track record of achieving (and exceeding) revenue targets in B2B, ideally in industrial automation, manufacturing technologies, machine vision, or adjacent fields.
Excellent negotiation, communication, presentation, and relationship-building skills.
Strategic thinker, but with strong execution orientation. Ability to get into the weeds when required.
Experienced in using CRM tools, analyzing sales metrics, sales forecasting, pipeline management.
Ability to travel as needed (to meet clients, visit plants, lead field teams).
Preferred
Experience working in a scale-up environment: ability to build processes, hire, define roles, scale teams.
Key Skills
Sales Leadership & Team Management
Business Development & Closing Deals
Strategic Planning & Territory Management
Technical Acumen (for technical product sales)
Competitive Intelligence & Market Insights
Forecasting & Budgeting
Communication, Negotiation, Presentation Skills
Customer Relationship Management (CRM) tools proficiency
Skills Required
- Bachelor’s degree in Engineering
- 6–10+ years of sales experience
- At least 3–4 years in a sales leadership, Head of Sales, or senior business development role
- Proven record of achieving and exceeding B2B revenue targets
- Experience in industrial automation, manufacturing technologies, machine vision, or adjacent fields
- Excellent negotiation, communication, presentation, and relationship-building skills
- Strategic thinking with strong execution ability
- Experience using CRM tools, analyzing sales metrics, sales forecasting, and pipeline management
- Ability to travel as needed for client meetings, plant visits, and field-team leadership
- MBA or equivalent
- Experience in a scale-up environment, including building processes, hiring, defining roles, and scaling teams
What We Do
Robro Systems develops AI-powered machine-vision and camera-based inspection systems for textiles and other industrial materials. Its solutions detect, categorize, and digitize defects, generate defect maps, and integrate with production lines to automate quality control and removal of defective parts. The company also provides monitoring and error-proofing solutions, including systems for FIBC, technical textiles, and roll-winding machines, helping manufacturers improve factory-floor intelligence and reliability.
