The Role
Lead consultative sales for ParentPay's Payments Managed Service, develop solutions for schools and MATs, manage stakeholder relationships, and ensure revenue growth through pipeline development and market feedback.
Summary Generated by Built In
Own the go-to-market success of ParentPay’s Payments Managed Service for schools and Multi-Academy Trusts (MATs). You will lead consultative sales while also shaping and evolving the proposition (offer structure, value narrative, packaging and commercial model) to help customers strengthen financial control, reduce operational burden and cost, and improve income collection.
Working in close partnership with Account Management, Product, Operations and Implementation, you will diagnose current-state payments operations, quantify risk and leakage, and translate findings into clear outcomes and a compelling commercial case for adopting the Managed Service. You will also bring structured market feedback to refine the proposition and ensure it remains differentiated, scalable and deliverable.
Key Responsibilities
1. Consultative Sales, Discovery & Opportunity Development
- Engage schools and MATs to understand current payments and income-management processes, volumes, controls and pain points
- Identify operational risk, control gaps, compliance/audit exposure, inefficiency and financial leakage
- Build a quantified case for change (time saved, risk reduction, improved collections), aligned to customer priorities
- Position the Managed Service as an outcome-led solution, tailoring the narrative for finance, operations and executive stakeholders
2. Stakeholder Engagement & Deal Orchestration
- Build and manage relationships across the buying group, including:
- School Business Managers
- Finance Leads
- MAT CFOs and Operations Directors
- Shared Services / central finance teams (where applicable)
- Lead commercially focused conversations and guide the customer through governance and procurement, including:
- Stronger financial control and segregation of duties
- Compliance, audit readiness and evidence trails
- Income optimisation, debt reduction and improved reporting/forecasting
3. Solution Design, Commercial Shaping & Proposal Development
- Design customer-specific solutions using standard service components, balancing configuration with scalability
- Define scope, responsibilities, assumptions, SLAs and success measures; articulate outcomes and value
- Partner with Operations, Product, Finance and Legal to ensure proposals are deliverable, priced appropriately and contract-ready
- Present compelling, executive-ready proposals and business cases to senior stakeholders
4. Pipeline Development, Forecasting & Revenue Delivery
- Build and manage a pipeline of qualified Managed Service opportunities, with clear next steps and decision criteria
- Work in partnership with Account Managers and Customer Success to identify target customers and run account plans
- Deliver new revenue in line with targets, maintaining accurate forecasting and CRM discipline
5. Proposition Formulation & Market Development
- Own the feedback loop into the business on:
Evolving customer needs and buying drivers across schools and MATs; Objections, barriers and procurement constraints (including budget cycles); Competitive landscape and differentiation opportunities - Collaborate with Product and Operations to formulate and evolve the proposition: service components, packaging, commercial model/pricing inputs, and sales enablement materials (playbooks, FAQs, value calculators and case studies)
What Success Looks Like
- A strong pipeline of qualified Managed Service opportunities across priority segments (schools and MATs)
- Consistent conversion of opportunities into contracted, profitable recurring revenue
- High-quality, well-scoped deals that are deliverable, repeatable and scalable for operations
- Positive customer feedback on the relevance, impact and ease of adoption of the service
- Accurate forecasting and clear contribution to managed services growth, alongside measurable proposition improvements over time
Skills, Knowledge and Expertise
Essential
- Proven experience in consultative or solution-based sales
- Experience selling services, managed services, or operational solutions (not just software)
- Strong commercial acumen with the ability to articulate financial value and ROI
- Excellent discovery and diagnostic skills
- Ability to engage credibly with senior stakeholders (finance / operations)
- Experience contributing to proposition development (packaging, value messaging, pricing inputs) and creating/reusing sales enablement assets
- Track record of building and closing complex deals
Desirable
- Experience in education, payments, or financial software
- Understanding of financial processes, reconciliation, or income management
- Experience working with Multi-Academy Trusts or public sector organisations
Personal Attributes
- Curious and analytical style who seeks to understand before proposing solutions
- Credible and trustworthy individual who can build confidence with customers quickly
- Comfortable with ambiguity and able to operate in a developing proposition
- Commercially driven, but not overly “salesy” in style
- Resilient and self-sufficient, with a proactive mindset
About
At ParentPay Group, we believe that when schools run well, students thrive. That’s why we’ve spent decades building the operating system that supports well‑run schools – a seamless layer of tools, insights, and support that makes school life simpler for teachers, leaders, caterers, parents, and students alike.From cashless payments and parent engagement to catering management, library systems, and MIS platforms, we connect the everyday parts of education through simple, secure, and connected tools. What began as a way to make school payments easier has grown into Europe’s leading EdTech group – trusted by over 20,000 schools and 9 million users across the UK and Europe.Every day, our platforms process millions of payments, messages, and data points, quietly working in the background so schools can shine out front. Together, we’re helping schools save time, cut costs, and create more time for learning.ParentPay Group is more than a collection of brands. We are a group of people dedicated to supporting well‑run schools and giving time back to teachers, parents, caterers, admin staff – and most importantly, to students.
Skills Required
- Proven experience in consultative or solution-based sales
- Experience selling services, managed services, or operational solutions
- Strong commercial acumen with the ability to articulate financial value and ROI
- Excellent discovery and diagnostic skills
- Ability to engage credibly with senior stakeholders
- Experience contributing to proposition development and creating sales enablement assets
- Track record of building and closing complex deals
- Experience in education, payments, or financial software
- Understanding of financial processes, reconciliation, or income management
- Experience working with Multi-Academy Trusts or public sector organisations
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The Company
What We Do
ParentPay Group is a leading European EdTech company that provides an integrated ecosystem of technologies for educational institutions. Their services include data management, cashless payments, parent engagement, meal management, and library systems. Their mission is to streamline administrative tasks for schools, allowing educators to save time and focus on teaching and supporting students, ultimately aiming to create more time for learning.









