Head of Sales and Marketing

About NextGen Group

NextGen Group is a fast-growing Australian business group operating across accounting and tax, AI and automation, professional training, finance and early education. We are seeking an experienced and commercially focused Head of Sales & Marketing to lead our group-wide marketing strategy, demand generation and sales operations.

This is a hands-on leadership position for someone who can develop strategy and ensure strong execution. The successful candidate will manage our marketing function and lead a small sales team responsible for cold calling, qualifying warm leads, providing initial product information and converting opportunities into appointments and sales.

Key Responsibilities

• Develop and execute sales and marketing strategies for each NextGen Group business.
  

• Manage the annual marketing calendar, budgets, campaigns and growth priorities.
  

• Lead SEO, website optimisation, content marketing and organic lead generation.
  

• Plan and oversee blogs, social media, email campaigns, newsletters, case studies and marketing collateral.
  

• Coordinate video production, including concepts, scripts, filming, editing and distribution.
  

• Manage Google, Meta, LinkedIn and other paid advertising campaigns.
  

• Improve campaign performance, lead quality, cost per lead and return on advertising spend.
  

• Lead and coach the sales team handling cold calling, lead qualification and initial customer enquiries.
  

• Establish scripts, follow-up processes, call standards and conversion targets.
  

• Ensure warm leads are contacted promptly, accurately recorded and progressed through the sales pipeline.
  

• Maintain CRM discipline, lead ownership, follow-up schedules and pipeline visibility.
  

• Develop sales presentations, proposals, product messaging and campaign offers.
  

• Monitor conversion rates from lead to appointment, proposal and customer.
  

• Strengthen brand positioning and ensure consistent communication across all group businesses.
  

• Conduct market, competitor and customer research to identify new growth opportunities.
  

• Work closely with business heads, product teams and senior management.
  

• Recruit, train, manage and evaluate sales and marketing team members.
  

• Provide regular reports on leads, pipeline, conversions, revenue attribution and marketing ROI.
  

• Ensure advertising, cold calling and customer communications comply with applicable privacy, consent and industry requirements.
  

Candidate Profile

• Bachelor’s or postgraduate qualification in Marketing, Business, Communications or a related field.
  

• 10+ years of sales and marketing experience, including senior leadership responsibility.
  

• Demonstrated experience managing both digital marketing and sales teams.
  

• Strong knowledge of SEO, content strategy, social media, paid advertising, lead generation and CRM systems.
  

• Experience managing cold-calling teams and warm-lead conversion processes.
  

• Strong commercial understanding with the ability to connect marketing activity to revenue.
  

• Experience working across multiple businesses, products or customer segments.
  

• Excellent communication, leadership, analytical and project-management skills.
  

• Experience marketing to Australian or international customers will be highly regarded.
  

• Exposure to professional services, accounting, SaaS, technology, education or financial services would be advantageous.
  

What We Are Looking For

We are looking for a commercially driven leader who combines strategic thinking with hands-on execution. The ideal candidate will take ownership of the complete lead-to-revenue journey, build an accountable sales and marketing team, strengthen the NextGen brand and deliver measurable business growth.