We’re building category-defining AI products for Finance, Planning and Operations professionals and the market is moving fast.
We’re looking for a data-driven, full-funnel marketing leader responsible for building and scaling Pigment’s growth engine across both product-led and enterprise motions. This person will own the strategy, systems, and execution that convert awareness into qualified pipeline and revenue. You’ll lead a team across growth, digital performance marketing, GEO/ SEO, website optimization, and email/lifecycle.
Your mandate: build the next generation of our demand engine, a predictable, scalable growth engine that unites storytelling, targeting, and data rigor — turning world-class brand momentum into measurable business outcomes. Specifically, this role will focus on creating the strategy, operating model, and scalable programs that move us toward a signal-based demand engine—one that uses intent, business triggers, account intelligence, and engagement data to drive more precise targeting, better timing, and stronger pipeline outcomes.
This role sits within Marketing and works cross‑functionally with GTM, RevOps, and CS globally. The ideal candidate brings a strong mix of strategic thinking, operational discipline, and demand generation expertise, with a proven ability to turn insight into repeatable pipeline impact. This role requires someone who is equally comfortable shaping strategy at the highest level and rolling up their sleeves to execute in a fast-moving, AI first environment.
What You'll Do:
Drive comprehensive marketing plans including budget allocation and resource management to align with Pigments go-to-market strategy. Define the integrated demand generation strategy across paid, organic, outbound and lifecycle channels to drive pipeline growth and expansion.
Identify the highest-value business triggers, intent signals, and account-level indicators, then translate them into scalable growth plays that can be deployed across teams and segments.
Develop quarterly pipeline and ROI targets, and present performance insights to the executive team.
Build and scale the growth function by establishing core processes, metrics, and experimentation frameworks.
Create and scale growth programs that improve account engagement, pipeline creation, conversion, and sales efficiency.
Build processes, and activation models that operationalize efforts across outbound, ABM, digital, field, and sales-led motions.
Cross-Functional Execution: Partner closely with regional sales leaders, field marketing, product marketing, marketing and revenue operations, and business development teams to align growth motions into go-to-market execution.
Measurement & Optimization: Establish clear success metrics, evaluate performance, and use data to refine programs, improve ROI, and scale the most effective plays.
Team Leadership: Build, mentor, and manage a high-performing team responsible for building and operationalizing strategic growth programs with speed, rigor, and strong cross-functional alignment.
Executive Alignment: Communicate strategy, progress, and recommendations clearly to senior stakeholders, building buy-in for new approaches and influencing broader demand generation strategy.
Qualifications & Core Competencies:
10–15+ years of relevant growth and demand generation experience: Proven success leading strategic growth, demand generation, ABM, or outbound programs in a high-growth B2B SaaS environment. Previous experience in a sales organization is a plus.
gram Builder: Demonstrated success building repeatable demand programs and growth motions that drive measurable pipeline impact and can scale across teams, segments, or regions.
Operational and Analytical Rigor: Strong operational discipline and analytical capability, with experience using data to guide decisions, improve performance, and deliver measurable business outcomes.
Cross-Channel Activation Strength: Deep understanding of how to orchestrateDeep understanding of intent data, business triggers, account signals, and signal-based marketing strategies, with the ability to translate insight into scalable go-to-market action.
Expertise in PLG, buyers journeys and lifecycle programs
Modern GTM Tech Fluency: Hands-on familiarity with tools and workflows across the modern growth stack, including Clay, N8N, Salesforce, Hubspot, Common Room, and similar platforms. Experience in leveraging agentic technology in a GTM context is a plus.
Scalable Pro coordinated plays across marketing and sales channels to improve targeting, timing, and account engagement.
Leadership and Influence: Strong leadership, communication, and stakeholder management skills, with the ability to align cross-functional teams and influence senior partners.
Comfortable in high-growth, fast-changing environments that value precision, execution, and clarity.
What Success Looks Like:
Clear, measurable pipeline growth quarter-over-quarter.
Fully operational marketing tech stack with unified reporting.
Predictable campaign engine that ties directly to ARR outcomes.
Well defined operating model with Sales and Product Marketing driving alignment on goals, leads, and messaging.
Skills Required
- 10-15+ years of relevant growth and demand generation experience
- Demonstrated success building repeatable demand programs
- Experience using data to guide decisions
- Deep understanding of signal-based marketing strategies
- Hands-on familiarity with Salesforce, Hubspot, and similar platforms
- Strong leadership and stakeholder management skills
What We Do
In a world moving at an incredibly fast pace, businesses have grown accustomed to change. Transforming their business model, pivoting their strategy, rethinking their go-to-market, the list goes on. To enable these changes, they have also had to rethink the way they work. Breaking down silos isn’t a best practice anymore. It’s a given. And yet, when it comes to planning, little has changed. In fact, planning tools work the exact opposite way, reinforcing data and people silos, and preventing teams from working together toward their common goals. As a result, planning is usually seen as a dreadful process. But the truth is, planning drives strategy. It’s high time we serve it with the right tools. Pigment is the business planning platform for fast-growing companies. Our mission is to help companies make better, faster decisions in a changing world, and drive revenue growth. At Pigment we believe that: ✅ Real-time data informs better outcomes. Trim your sail, and make the best use of current winds. ✅ Reporting should be accurate, quick, and insightful. ✅ Planning should be simple, smooth, and delightful. ✅ Less time should be spent on data crunching, more time on bringing insights to the business. ✅ Collaboration should be at the heart of any planning process, so your organization works as one. Book your demo today ? https://www.gopigment.com/contact We’re hiring! Check out our offers: https://jobs.lever.co/pigment
