Head of Product

This is a remote position
AAPC is looking for an innovative, driven leader with a track record of success in product development and management.
This role will establish and lead a newly created division at AAPC, responsible for driving the overall product strategy and management of a diverse product portfolio while actively engaging in product development processes, demonstrating a hands-on approach to managing product strategy, development, and execution.
The new division will centralize product management responsibilities that have traditionally been distributed across multiple departments within the company. Its leader will be accountable for unifying these efforts under a singular vision, ensuring alignment within the organization and delivering best-in-class solutions that create tremendous value to AAPC’s broad range of customers—from individual healthcare professionals to multinational organizations. The ideal candidate is a player/coach, who will work directly alongside their team to ensure initiatives are carried through to completion, without hesitation to contribute at any level of detail required.
AAPC’s products encompass a wide spectrum of offerings – from membership, education, and certification to physical products, SaaS, and professional services. The ideal candidate will have a comparably broad background of product experience spanning D2C/B2C/B2B, coupled with a successful history of scaling an expansive span of products across various roles, organization types, and geographies.
Key Responsibilities:

1. Establishing a New Product Division:
   
   • Lead the formation of a dedicated product division, consolidating and streamlining product-related responsibilities that have historically been managed by various other departments.
   • Develop a cohesive product vision that integrates marketing, IT/engineering, sales, operations, and industry SME expertise to better serve AAPC’s customers and meet market needs.
   • Ensure smooth transitions and collaboration with other departments to clarify ownership of product lifecycle activities.
   • Work within current organizational structure initially, ensuring this new division is accretive in value and not dilutive or disruptive to process, platform, people, project, and/or product improvement.
2. Product Strategy & Ownership:
   
   • Create and oversee the execution of a comprehensive product strategy that supports AAPC’s mission and aligns with AAPC’s overall financial goals and objectives.
   • Own the end-to-end product lifecycle— from ideation and launch to post-launch growth, maturity, saturation, decline, and either revival or grave —working closely with all relevant teams to ensure cohesive delivery.
   • Manage a diverse portfolio of products across different roles, organization types, and global markets, ensuring products are scalable, adaptable, and meet localized needs.
   • Create and manage product roadmaps, timelines, and budgets to ensure timely and successful product launches.
   • Thrive in an environment where active contribution to both high-level strategy and the day-to-day work of the product team is needed.
   • Balance visionary leadership with tactical execution, leading by example and diving into the details when needed to ensure product success.
3. Innovation & Market-Driven Product Development:
   
   • Leverage market research, competitive analysis, and customer insights to guide the product roadmap, focusing on both immediate opportunities and long-term innovation.
   • Encourage product innovation by exploring emerging technologies and digital transformation trends (e.g., AI, machine learning, RPA, mobile apps) that can enhance user experience and product value.
   • Identify opportunities to innovate in product delivery by leveraging customer feedback, market research, and emerging trends.
   • Lead the development of data-driven products, including exposing AAPC’s data via API for customers and partners, creating new revenue streams and driving industry leadership in healthcare data solutions.
   • Drive the development of self-service tools and features that empower customers to independently manage, configure, and optimize their use of AAPC’s SaaS products, ensuring scalability and enhancing customer satisfaction.
   • Ensure that product offerings continually evolve to meet the dynamic needs of healthcare professionals and organizations, adapting to industry shifts and new regulatory requirements. Monitor and analyze product performance and customer feedback to identify areas for improvement based.
4. Cross-Departmental Collaboration & Integration:
   
   • Foster close collaboration with other teams to ensure a unified vision, cross-functional solutions, go-to-market strategies, and optimal customer engagement and experience.
   • For example, partner with the subject matter experts within and outside the organization to capture Voice of the Customer, ideation and vision, and product definition and requirements; with the Marketing team on market studies, business cases, and go-to-market strategy; with the IT team to ensure technical feasibility and proper platform development, with Operations to manage product logistics for physical and digital deliverables, and with Finance on budgeting and ROI analysis.
5. Product Leadership & Team Development:
   
   • Build and mentor a high-performing product team, bringing together individuals with expertise spanning technical development, content, marketing, sales, and operations to create a cohesive and efficient product operation.
   • Foster a data-driven culture within the product division, utilizing analytics to measure product performance and inform strategic decisions.
   • Act as a change agent within the organization, driving alignment around product-centric goals and breaking down silos between departments.
6. Financial & Performance Oversight:
   
   • Manage product-related budgets and resource allocation, ensuring efficient use of company resources while maximizing product profitability.
   • Collaborate with Finance to develop pricing strategies, revenue forecasts, and cost management processes
   • Establish key performance metrics to monitor the success of products post-launch and make data-informed adjustments to maximize market impact.
   • Work closely with the finance team to create product forecasts and effectively manage the P&L across product lines.
7. User Centered Product Design:
   
   • Build products that put the customer first, utilizing user feedback, testing, and market insights to continuously improve offerings.
   • Ensure seamless product experiences across various touchpoints, from digital tools to physical resources, and work with customer support teams to provide exceptional post-launch service.

Qualifications:

• Successful history of accomplishing the requirements of the position (as listed above)
• Proven experience in leading product management, preferably within healthcare and/or educational industries.
• Expertise in managing cross-functional teams and working across departments as a central hub.
• Strong understanding of membership-based organizations, subscription products, educational content delivery, certification programs, professional services, and SaaS solutions. Background in at least two of these categories required.
• Experience overseeing a broad product portfolio across multiple markets and geographies.
• Exceptional leadership, communication, and organizational change management skills.
• Track record of rolling up sleeves and being deeply involved in the practical aspects of product management and development – showing equal comfort with delegating AND doing the work.

Ideal Candidate Characteristics:

• A strategic visionary with the ability to centralize product-related responsibilities, aligning diverse teams and stakeholders under a unified product vision.
• Must be comfortable and experienced leading technology.
• A strong advocate for data-driven decision-making and a hands-on leader capable of breaking down organizational silos to deliver cohesive, market-responsive products.
• Deep empathy for customer needs and a passion for driving innovation that enhances the professional experience of healthcare providers, payers, and vendors.
• Adaptable, with the ability to lead AAPC through a period of significant transformation.
• This role represents a key opportunity to reshape how AAPC brings products to market, ensuring that all offerings—from certification programs to healthcare tools—are developed with strategic intent, customer focus, and operational efficiency.

Who we are:
AAPC (www.aapc.com) is the nation’s largest and fastest-growing training, certification, and solutions association in healthcare, supporting more than 200,000 members. 
Attributes:
DRIVEN | Self-starts and stays highly motivated to achieve ambitious goals. Shares contagious energy and enthusiasm liberally. Takes initiative without always being directed. Demonstrates confidence in decision-making and effectively balances autonomy and authority with accountability.
HUMBLE | Learns, adapts, and improves relentlessly. Seeks feedback without insecurity and implements coaching. Recognizes others' contributions gratefully. Approaches work and relationships with an abundance mentality. Places the needs of others above self. 
TRANSPARENT| Integrity-centered, honest, truthful, and trustworthy in all aspects of work. Keeps commitments to external and internal parties. Holds self strictly accountable, valuing the trust placed in them by others. 
SUPPORTIVE | Empowers and uplifts others. Listens actively and responds with empathy and understanding. Prioritizes well-being and growth of team members and customers ahead of own interest. Faces challenges together, believing in collective strength and unity. 
INNOVATIVE | Entrepreneurial spirit with a scrappy mentality. Dreams big, sees opportunity, pursues full potential, and finds ways to accomplish the impossible. Rolls up sleeves and does real work. Works quickly, intelligently, and flexibly. 
What we Offer

• Compensation commensurate with experience
• Comprehensive benefits package including medical, dental and vision insurance
• Health Savings Account
• Generous PTO and Holiday Pay
• 401(k) retirement plan
• Remote work-from-home option consideration

AAPC is an Equal Opportunity Employer. This company does not and will not discriminate in employment and personnel practices on the basis of race, sex, age, disability, religion, national origin or any other basis prohibited by applicable law. Hiring, transferring and promotion practices are performed without regard to the above listed items.