What you'll do
- Define and lead the product vision and strategy for onboarding new direct customers to Xero, aligning to Xero’s growth and customer retention goals.
- Lead and inspire a team of Product Managers and cross-functional partners to deliver meaningful customer and commercial outcomes.
- Champion experimentation and data-driven decision making, embedding a culture of continuous learning and test-and-learn practices across the team.
- Collaborate seamlessly with Growth Marketing, Lifecycle, and Data Science to optimise the funnel from acquisition through to activation and retention.
- Translate insights into action, leveraging customer research, behavioural data, and market analysis to inform product decisions.
- Own key performance metrics such as conversion rate, time to value, activation success, and early-life churn.
- Ensure commercial viability by aligning product investments with measurable ROI and market opportunity.
- Represent the customer voice in strategic discussions, ensuring onboarding experiences deliver value, clarity, and confidence.
- Contribute to and influence Xero’s broader product strategy, partnering closely with other Heads of Product to deliver connected customer journeys.
- Coach, mentor and grow talent, building capability in product management, experimentation, and commercial thinking.
- Drive excellence in execution, ensuring teams maintain strong delivery rhythm, transparency, and measurable progress against OKRs.
What success looks like
- Conversion and retention goals for new direct customers are met or exceeded
- The onboarding funnel is continuously improving through experimentation and data-led iteration.
- The team is clear on priorities, aligned to OKRs, and consistently shipping impactful outcomes.
- Xero’s onboarding experience is recognised internally and externally as best-in-class for simplicity and customer success.
- Stakeholders have high confidence in product direction, strategy, and results.
- Your team members are growing in confidence, capability, and impact.
- You are recognised as a thought leader in product growth and experimentation at Xero.
What you'll bring with you
- Proven experience leading high-performing product teams with measurable business impact.
- Deep understanding of growth levers, customer acquisition, activation, and retention mechanics.
- Strong commercial acumen, with the ability to translate product opportunities into revenue outcomes.
- Expertise in data analytics, experimentation frameworks, and A/B testing.
- Skilled in customer research and insight translation, balancing qualitative and quantitative inputs.
- Ability to articulate complex strategies clearly and persuasively across executive and operational audiences.
- Strong collaboration and influencing skills across diverse teams and geographies.
- Demonstrated experience managing multiple priorities in a fast-paced environment.
Top Skills
What the Team is Saying
What We Do
Xero is small business accounting software that provides a platform on which businesses can build a fully integrated solution. It’s designed to make life better for people in small business, their advisors, and communities around the world. Xero minimises tedious admin by automating routine tasks, delivers valuable insights when needed, and brings together business data, trusted advisors, and powerful apps in one intuitive platform. By alleviating pain points, Xero empowers small business owners to supercharge their business, simplifying the complex and freeing up time from manual admin so they can focus on what really matters to build the business they’ve always envisaged.
Why Work With Us
We believe that by simplifying the complex we're not only making life better for small business, we’re helping to create a stronger, more vibrant economy. When you join this team, you’re impacting local communities, on a global scale. Being a Fast Co. Best Workplace for Innovators is a direct reflection of our creative, curious culture.
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Xero Teams
Xero Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Join us from home or at one of our beautiful workspaces. Xero has offices in Australia, New Zealand, United Kingdom, United States, Canada, Singapore, and South Africa.
