Head of Product Marketing

Head of Product Marketing

Sage is on a mission to improve care and quality of life for older adults, starting with those residing in senior living facilities. Falls are the leading cause of injury-related death among adults over 65. And yet, fall prevention and emergency response systems for older adults are archaic and ineffective. At Sage we've built a more modern way of understanding when older adults need help, including methods for residents to alert caregivers when in need of help, and corresponding software for caregivers to triage response. Our company mission is to create a product that our client counterparts love, and this role is a key part of that objective.

Sage is a small, tight team of ambitious, multi-disciplinary entrepreneurs. We are a software-enabled, mission-driven company, and are focused only on the problems that are central to achieving that mission. At Sage, we work hard and fast but also know that to build a truly important company, we need to treat our work as a marathon, and not a sprint. The journey matters.

About this Role

We are seeking an experienced Head of Product Marketing to help define and communicate Sage’s value to our customers, partners, and internal teams. This role will own the development of our core positioning, messaging, and go-to-market strategies across both our software and hardware products. You will collaborate closely with Product, Sales, Customer Success, and Content to ensure we’re telling the right story, to the right audience, at the right time.

Responsibilities

• Lead product marketing strategy and execution across positioning, messaging, launches, sales enablement, pricing, and competitive differentiation
• Develop and maintain messaging frameworks that clearly articulate value to key personas and segments, ensuring consistency across all channels
• Own go-to-market planning for new product launches, coordinating across Product, Sales, CS, and Demand Gen to deliver high-impact rollouts
• Manage and mentor a Product Marketing Manager, providing strategic guidance and ensuring high-impact delivery across launches and initiatives
• Create and maintain sales enablement assets—pitch decks, playbooks, objection handling guides, competitive battlecards—to increase conversion and deal velocity
• Conduct market and competitive intelligence, including win/loss analysis, category trends, and customer research, to sharpen differentiation and influence roadmap decisions
• Monitor product adoption and attach rates, surfacing insights that drive product growth within accounts and inform marketing programs
• Partner with demand gen and field marketing to fuel integrated campaigns, expansions into new markets, and vertical plays
• Maintain proof points and evidence library (stats, testimonials, case studies) to amplify credibility across sales, marketing, and exec communications
• Support executive storytelling, including QBRs, board updates, and customer presentations, by delivering compelling market insights and narratives

Minimum Qualifications

• 7+ years of experience in B2B SaaS product marketing, ideally in healthcare
• Proven ability to create compelling positioning and drive GTM execution
• Strong written and verbal communication skills
• Experience supporting both enterprise sales motions and product-driven adoption
• Highly collaborative, organized, and outcomes-oriented
• Comfortable working in ambiguity, building playbooks from scratch, and scaling what works

Preferred Qualifications

• Experience marketing hybrid hardware/software products
• Familiarity with senior care, aging tech, or healthcare operations

Benefits and Pay

Our headquarters are located in New York City's Union Square. We believe in cross team collaboration. We think good ideas can come from anyone, and we've designed our processes to encourage participation from all. While we take our mission seriously, we don't take ourselves too seriously. We like to host offsites, outings, and team meals where we can connect as people, not just as colleagues. We offer office lunch and a fully stocked snack bar. While we are an in office culture, we allow up to 2 remote days per week.

Our benefits package for employees includes competitive base compensation along with stock options. The expected annual salary range for this role is $220,000-240,000 USD, depending upon the job level, which will depend on your level of expertise, your experience, and your qualifications. We also provide fully-paid health and dental insurance coverage for all of our employees, along with other health benefits including vision insurance, membership to premium primary and urgent care, and online medical health providers. We also have a take as you need time off policy, in addition to 7 paid holidays and a company wide winter break during the holidays.

EEO Statement

Sage is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Sage makes hiring decisions based solely on qualifications, merit, and business needs at the time.