What You’ll Do
- Own storytelling – Deliver persona-specific messaging that ladders to a cohesive brand narrative.
- Create content at scale – Produce case studies, social posts, blogs, decks, press releases, and launch kits; leverage vendors, contractors, and AI tools to multiply output.
- Drive launches – Orchestrate go-to-market plans for new features, partnering with Product, Sales, and Customer Success.
- Lead competitive & ecosystem insight – Track construction-tech trends, run win/loss, and equip Sales with counter-positioning.
- Unify the brand – Work with Design to sharpen visual and verbal identity across every touchpoint.
- Partner cross-functionally – Act as marketing’s voice with the CEO, SVP Product, RevOps, and VP Sales; ensure tight hand-offs from awareness to expansion.
- Manage budget & field marketing – Prioritize spend for events and campaigns that move pipeline; coach the Field Marketing Manager to execute flawlessly.
What You Bring to the Team
- 5+ years in marketing of which at least 3 years were in B2B product marketing.
- Experience marketing to facility owners, contractors, or target customers adjacent to construction.
- Ability to translate customer pain into compelling, benefit-led stories.
- Entrepreneurial bias for action: test, learn, iterate at speed.
- 5+ years in marketing of which at least 3 years were in B2B product marketing.
- Experience marketing to facility owners, contractors, or target customers adjacent to construction.
- Strong writing, communication, and interview discovery skills—you’re equally comfortable doing discovery by grabbing a beer with a foreman after a shift in Abilene, TX or meeting for dinner with a SVP of Data Center Construction in Redmond, WA.
- Metrics-based approach to measuring performance.
- Curiosity and drive to learn from all our customer personas.
- Creative, scrappy, entrepreneurial spirit to continue driving growth at a breakneck pace.
- Intellectually honest, collaborative style that lifts the whole team.
Preferred
- Located in the Bay Area
Top Skills
What We Do
Landing a construction project on schedule and on budget is a herculean task– different teams, different designs, every single time. With hundreds of thousands of variables changing everyday, optimizing construction outcomes has become a massive challenge.
Doxel is here to change that.
Doxel is an AI Powered Project Controls solution. By contextualizing vast amounts of disparate project data across site, BIM, schedule, and budget, Doxel empowers teams with an objective view of their project today and an accurate prediction of where it will be tomorrow. Leveraging machine generated and prioritized risk analysis, teams are guided to the right problems in order to stay ahead of cost overruns and schedule delays.
Backed by Insight Partners and Andreessen Horowitz and with a growing team of technologists, creatives, and industry veterans, we're focused on helping customers realize the best outcomes on their construction projects.
