Head of Product Marketing (Japan)

Posted 16 Days Ago
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Tokyo
Senior level
Fintech • Financial Services
The Role
The Head of Product Marketing for Japan is responsible for driving product adoption through developing sales materials, optimizing communication plans, creating compelling content, and analyzing client metrics. The role involves collaboration with sales, customer success, and product teams to execute effective marketing strategies that enhance product value and expand its usage within clients.
Summary Generated by Built In
About

Candex is a rapidly growing private global B2B fintech company on a mission to reshape the way businesses transact. Our tech-based solution makes purchasing fast and easy for enterprise buyers. Recognized in the ProcureTech 100 for Procurement Innovation, our SaaS Platform and accompanying services completely transform the buying experience for large companies around the globe. Buyers enjoy the simplicity of Candex for their purchases, vendors get paid faster, and procurement teams love the increased control they gain over purchases — Everyone wins!

We serve companies in the Global 2,000 and our existing clients include some of the world’s biggest corporations. We’ve raised over $85M from leading investors including Goldman Sachs, JP Morgan, American Express, Altos, Craft, and NFX. Available in almost 50 countries, Candex is expanding our already robust footprint and is looking for ambitious, fun people to join us on our mission to revolutionize the way businesses engage and pay their suppliers.

Position Overview

We are seeking a Head of Product Marketing for Japan, which develops effective go-to-market materials, content, processes, stories and materials to grow revenue and adoption.  This role reports into the head of Candex Japan, with a dotted line to the Product Management organization globally.  This position works closely with sales, customer success, and product teams to unlock the key messages and product capabilities that will drive success in the Japanese market. This role is NOT about lead generation, but rather it is about product adoption & expansion within our clients.  

The Role

A successful Head of Product Marketing Japan will drive product adoption through the following:

  • Enable Sales and Customer Success - Develop effective presentations, compelling customer-facing content, stories and materials to communicate clearly our value proposition.
    • Create Simple & Effective Content - Strategize to create effective content and branding that can be leveraged across the organization for various situations.  
    • Organize Selling Materials - Make it easy for our sales teams to find the right materials for the situations they encounter and make sure they know how to use them.
  • Spearhead RFP / RFI Strategies - Work with sales to co-develop best practices to handle RFP / RFIs.
  • Analyze client & product metrics - Utilize data to create action oriented plans to grow our clients, Track effectiveness if targeted campaigns and product upgrades.
  • Develop PLG Strategies - Figure out new ways to have our product expand on its own within our clients.
  • Optimize Communication Plans - Study & improve current client communication plans to drive additional adoption, including updates on new, relevant product enhancements.
  • Develop Marketing Strategies - Collaborate with marketing resources to manage Internet positioning, content strategies, videos, case studies, events, etc.
  • Develop Training Materials - Collaborate with all other Candex functions to develop materials that the organization and the clients can use for training.

Qualifications

  • 5+ years of product and/or product marketing experience in B2B SaaS or B2C product and/or consulting, including demonstrated experience leading teams to successful outcomes
  • Ability to drive results by collaborating cross-functionally between Sales, Marketing, Product, & Tech
  • Ability to create compelling narratives, visually appealing, and leverage easy-to-understand formats to engage clients
  • A wizard at producing C-Suite ready presentations
  • Strong organizational and analytical skills
  • Self-starter who can move the ball forward, even in vague contexts
  • Strong logical reasoning and creative skills
  • Demonstrated capability to lead projects affecting many functions, including product, sales and account management
  • Experience developing customer viewpoints through conversations & data
  • Detail-oriented
  • A good sense of humor
  • High energy & enthusiasm

Why Work With Us

  • We are humble, hungry, intelligent and collaborative 
  • Unlimited PTO and a flexible working environment
  • We offer competitive compensation package
  • Home Office Setup
Equal Opportunity Employer

Studies indicate that individuals from marginalized backgrounds, including women, often choose to apply for positions only when they fulfill all listed requirements. However, if you find that this role resonates with you even though you don't match every criterion, we strongly encourage you to get in touch with us. Our commitment to being an equal opportunity employer drives us to cultivate a workplace that celebrates diversity and inclusivity, embracing individuals from various backgrounds. Our hiring process prioritizes skills and abilities, and our wide-reaching outlook is something we take great pride in. Feel free to reach out!

The Company
New York, New York
124 Employees
On-site Workplace
Year Founded: 2016

What We Do

Candex is a fintech consolidator for large organizations so that they can make purchases from one-time, irregular and low risk suppliers using existing P2P processes. Candex operates globally managing setup, support, tax and regulatory complexity - making it simple, fast, and compliant to pay suppliers even across borders and cross currencies. Available in multiple deliveries, Candex works directly within existing e-procurement systems, via bulk uploads, or integrated into any workflow via API. In the end - Candex completely takes care of the 70-80% of vendors getting 3-5% of spend; ensures that "No PO, No Pay" becomes achievable; and the efficiency is so remarkable that our clients enter a sort of procurement zen.

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