The role / impact
You will lead the strategic narrative for Xero's two most critical audiences: Small Businesses and Accountants & Bookkeepers. In this twelve-month maternity cover role, you will be the primary architect of how Xero communicates its holistic platform value. Your work ensures our messaging shifts from a list of features to a benefit-led solution that connects and converts customers throughout their lifecycle.
You will lead and mentor a team of two Product Marketers, acting as the ultimate internal champion for these segments. Beyond segment ownership, you will act as a strategic craft lead for the broader Product Marketing organisation. You will be responsible for upleveling collective expertise in positioning, messaging, and differentiation, ensuring everyone is equipped with the latest research and best practices to keep Xero at the forefront of the market.
The team / how they connect
The Global Product Marketing team bridges the gap between global strategy and regional execution across key markets including Canada, the US, the UK, Australia, New Zealand, and Asia. We work collaboratively with sales, product, and regional marketing squads to ensure alignment and adoption of our core messaging and tools. Together, we operate with a results-driven approach to advocate for the voice of the customer in cross-functional discussions.
The team is currently working on / Initially, you will focus on
Driving the overarching positioning and differentiation strategy for both the Small Business and Accountant & Bookkeeper segments.
Developing high-impact segment playbooks, audience personas, and messaging frameworks to support go-to-market success.
Overseeing in-depth competitive research and market analysis to uncover opportunities for growth.
Tracking and analysing the performance of segment-specific initiatives to iterate on narratives and optimize commercial outcomes.
Where and how you can work
We offer a flexible hybrid working environment designed to give you autonomy over how you work best. You can split your time between working comfortably from home and connecting with your team in our modern office space. We align on regular collaboration or boost days in the office to catch up, whiteboard solutions, and socialise together. Occasional travel may be required to support global regional alignment.
Here are some of the things we are looking for
You will bring proven leadership experience in a senior product marketing or segment marketing role, preferably within SaaS.
Background leading, mentoring, and developing high-performing marketing professionals to support their professional growth.
Expert-level storytelling skills alongside deep mastery of modern positioning and messaging best practices.
An education mindset combined with a genuine passion for coaching and upleveling the discipline across an organisation.
Familiarity with the accounting, bookkeeping, or small business software ecosystem is highly desirable.
Exceptional communication skills that allow you to distill complex concepts into clear, engaging, human narratives.
Apply even if your experience isn't a perfect match! At Xero, we hire based on your skills, passion, and the unique perspective you can bring to enhance our culture and team.
Skills Required
- Proven leadership experience in a senior product marketing or segment marketing role, preferably within SaaS
- Experience leading, mentoring, and developing high-performing marketing professionals
- Expert-level storytelling and mastery of positioning, messaging, and differentiation best practices
- Passion for coaching and an education mindset to uplevel the discipline across an organisation
- Familiarity with accounting, bookkeeping, or small business software ecosystem
- Exceptional communication skills to distill complex concepts into clear, engaging narratives
Xero Compensation & Benefits Highlights
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Leave & Time Off Breadth — Paid time off in the U.S. is extensive, including 21 days of annual leave, 10 days of wellbeing leave, five Xtra days, three year‑end company holidays, and one paid volunteer day. These layered leave types emphasize work–life balance beyond standard vacation alone.
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Parental & Family Support — Primary caregivers are offered 26 weeks at 100% pay and partners receive six weeks, with employer‑verified applicability for U.S. staff. Family‑forming support via Carrot complements these policies.
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Healthcare Strength — Coverage includes medical through Cigna/Kaiser, dental, vision, FSAs, and mental‑health support via Modern Health. The package reflects broad health support alongside time‑off and family programs.
Xero Insights
What We Do
Xero is small business accounting software that provides a platform on which businesses can build a fully integrated solution. It’s designed to make life better for people in small business, their advisors, and communities around the world. Xero minimises tedious admin by automating routine tasks, delivers valuable insights when needed, and brings together business data, trusted advisors, and powerful apps in one intuitive platform. By alleviating pain points, Xero empowers small business owners to supercharge their business, simplifying the complex and freeing up time from manual admin so they can focus on what really matters to build the business they’ve always envisaged.
Why Work With Us
Xero is a human-centric organization where you’ll have a tangible impact on the success of small businesses and their communities, globally. Our team of energised, forward-thinkers work to make life better for our customers and each other every day. We’re also always committed to supporting you with a flexible environment.
Gallery
Xero Teams
Xero Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Join us from home or at one of our beautiful workspaces. Xero has offices in Australia, New Zealand, United Kingdom, United States, Canada, Singapore, and South Africa.
