Theo Grace | Global eCommerce Jewelry Brand
Theo Grace is a digital-first jewelry and fashion startup redefining personalization as pure style. Co-founded with creative direction from fashion icon Nicky Hilton, we are building a modern international brand on a steep upward curve, scaling rapidly across the U.S. and beyond. We are technology-driven, performance-oriented and deeply focused on crafting pieces that celebrate identity and personal story.
About the Role :
We are looking for a highly experienced Head of Product Growth to own the customer journey from the first click to purchase.
You will own everything that happens after the click – landing pages, product discovery, product pages, personalization, pricing, promotions, upsells, cart and checkout – with a clear focus on improving conversion, AOV, revenue and profitability.
This is a senior, hands-on leadership role combining commercial thinking, product and UX intuition, analytics, AI and fast execution. You will lead a small team of 1–2 people and work closely with Marketing, Creative, Merchandising, Design, Data and Technology.
ResponsibilitiesWhat You'll Own
- The full click-to-purchase funnel and overall site performance.
- Core growth metrics including CVR, Add-to-Cart, AOV, Items per Order and Revenue per Session.
- The experimentation roadmap – identifying, prioritizing and executing high-impact A/B tests.
- Pricing, promotions, bundles, upsells and cross-sells, balancing growth with profitability.
- On-site merchandising, product discovery and personalization.
- Lead and develop a small Product Growth team, while remaining deeply hands-on.
What You'll Do
- Analyze funnels and customer behavior to identify friction and growth opportunities.
- Turn data and customer insights into new flows, experiences and experiments.
- Continuously test landing pages, PDPs, navigation, messaging, pricing, promotions and checkout.
- Define which products and offers to promote, to whom and when.
- Improve UX/UI, product discovery and the overall shopping experience.
- Work hands-on with designers, developers and data teams to move ideas quickly from hypothesis to production.
- Use AI extensively to accelerate analysis, research, ideation, experimentation and execution.
- AI-first mindset with hands-on experience using AI tools to improve productivity and business outcomes.
- 3+ years of relevant experience in E-commerce, Product Growth, CRO or Digital Product.
- Significant experience owning high-volume B2C e-commerce funnels, preferably in a paid-acquisition-driven business.
- Proven track record of improving conversion, AOV, revenue and profitability.
- Extensive hands-on experience with A/B testing and experimentation.
- Experience leading and developing a small team, while maintaining a strong hands-on approach.
- Strong analytical skills and the ability to work independently with funnel and customer data.
- Strong understanding of e-commerce, customer psychology, UX, pricing, promotions and unit economics.
- Highly creative, curious and commercially minded.
- Comfortable moving between strategy, people leadership and hands-on execution, with strong ownership and accountability.
- High-level English.
- Experience in D2C brands acquiring customers at scale through Meta, Google, TikTok or other paid channels.
- Experience with personalized/customizable products.
- Experience with AI-driven personalization, recommendation or e-commerce tools.
Skills Required
- Hands-on experience using AI tools to improve productivity and business outcomes
- 3+ years of relevant experience in e-commerce, product growth, CRO, or digital product
- Significant experience owning high-volume B2C e-commerce funnels, preferably in a paid-acquisition-driven business
- Proven track record of improving conversion, AOV, revenue, and profitability
- Extensive hands-on experience with A/B testing and experimentation
- Experience leading and developing a small team while maintaining a hands-on approach
- Strong analytical skills and ability to work independently with funnel and customer data
- Strong understanding of e-commerce, customer psychology, UX, pricing, promotions, and unit economics
- Creative, curious, and commercially minded
- Ability to move between strategy, people leadership, and hands-on execution
- High-level English
- Experience with D2C brands acquiring customers at scale through Meta, Google, TikTok, or other paid channels
- Experience with personalized or customizable products
- Experience with AI-driven personalization, recommendation, or e-commerce tools
What We Do
Tenengroup Ltd. is a continually growing international e-commerce company with markets throughout North and South America, Europe, Australia, and Asia. We specialise in the development, marketing, manufacturing, and exporting of a large selection of custom-made goods and services. Total E-Commerce Platforms We use our own desktop and mobile e-commerce platforms enabling us to create a unique customer purchase experience. Our e-commerce platforms are complemented by a dedicated online marketing team well verse in all aspects of the digital media landscape. Tenengroup strives to stay on top on the online marketing game, and partnering with brands like Google, Facebook, and Amazon, allows us to continually increase our website’s brand exposure, and increase the amount of visitors to our web properties. International Expertise / Global Markets Over the years Tenengroup has acquired tangible knowledge in localizing sites, with local marketing and acquisition channels, as well as physical shipping and fulfillment to these locations. We work with local payment processing and defrayal companies, as well as local shippers, to ensure that our customers have the easiest possible way to both purchase their items, as well as receive them. Furthermore, our customer service center maintains local knowledge of all countries we work in. In House Solutions In the dynamic landscape of e-commerce, things change. We understand this and all of our software is developed in-house for optimal results. We have developed unique solutions offering personalized features distinctive to our brand of owned and operated websites. Having our own software platform allows us to add additional features on the fly, without being restricted by “closed garden” e-commerce platforms. For more information, visit our website www.tenengroup.com
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