Experian is a global data and technology company, powering opportunities for people and businesses around the world. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more. Experian invests in people and new advanced technologies to unlock the power of data. We have an amazing team of 25,200 people in 32 countries.
Job DescriptionWe're looking for a commercially minded, customer-focused analytics leader to head up our Product Analytics function. This is a high-impact leadership role partnering with Product leadership to shape data-driven digital experiences across our direct-to-consumer products. You'll own the Product Analytics strategy, roadmap and delivery, using predictive modelling, experimentation, behavioural insights and AI-driven decisioning to optimise customer journeys, accelerate product innovation, personalisation, and maximise customer engagement, personalisation, retention and lifetime value. You'll lead a high-performing team while ensuring customer and commercial insight is embedded throughout the product lifecycle.
What You'll Be Doing
- Own the Product Analytics roadmap, aligning analytical priorities to product strategy, customer needs and commercial objectives.
- Partner with Product Managers, Designers and Engineering teams from concept through to delivery, embedding analytics throughout the product lifecycle.
- Lead customer journey analytics across web and app experiences, identifying behavioural trends, friction points and opportunities to improve engagement, conversion and retention.
- Develop predictive models and analytical solutions that power personalised customer experiences, including Next Best Action, recommendations and intelligent decisioning.
- Influence product strategy and prioritisation through customer insight, behavioural analytics, opportunity sizing and commercial evaluation.
- Support the launch of new products and features through customer analysis, experimentation, measurement frameworks and post-launch performance evaluation.
- Champion experimentation, A/B testing and AI-driven approaches to continuously improve customer engagement, product performance and customer value.
- Collaborate with Marketing, Data Science, Data Engineering and Analytics teams to leverage customer segmentation, behavioural insights and scalable data solutions.
Qualifications
Essential Experience & Skills
- Proven experience leading and developing high-performing Product Analytics, Digital Analytics or Customer Analytics teams.
- Strong experience partnering with Product leadership to influence product strategy, prioritisation and roadmap decisions.
- Strong experience developing predictive models and analytical solutions such as Next Best Action, propensity models, recommendation engines or intelligent decisioning frameworks.
- Expertise in behavioural analytics, customer journey analysis, experimentation and A/B testing methodologies.
- Advanced SQL skills and experience working with large-scale customer, digital and behavioural datasets.
- Strong commercial acumen with the ability to translate customer insights into improved engagement, retention and customer lifetime value.
- Experience establishing product performance frameworks, KPIs and measurement strategies across digital products and customer journeys.
- Experience leveraging AI, automation and advanced analytics techniques to drive product innovation and decision-making.
Desirable Experience
- Experience within a direct-to-consumer digital business, subscription business, marketplace or e-commerce environment.
- Experience working with digital analytics and experimentation platforms such as GA4, Amplitude, Mixpanel, Adobe Analytics or similar tools.
Benefits package includes:
- Hybrid working - 40% office based
- Great compensation package and discretionary bonus plan
- Core benefits include pension, bupa healthcare, sharesave scheme and more!
- 25 days annual leave with 8 bank holidays and 3 volunteering days. You can also purchase additional annual leave.
Our uniqueness is that we celebrate yours. Experian's people first, inclusive and purpose driven culture is multi award-winning; World's Best Workplaces™ 2025 (Fortune Global Top 25), Great Place To Work™ in 26 countries to name a few. Check out Experian Life on social or explore our Careers Site to understand why. Experian is also proud to be an Equal Opportunity and Affirmative Action employer. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
Experian Careers - Creating a better tomorrow together
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Skills Required
- Experience leading and developing high-performing Product Analytics, Digital Analytics, or Customer Analytics teams
- Experience partnering with Product leadership to influence product strategy, prioritization, and roadmap decisions
- Experience developing predictive models and analytical solutions such as Next Best Action, propensity models, recommendation engines, or intelligent decisioning frameworks
- Expertise in behavioral analytics, customer journey analysis, experimentation, and A/B testing methodologies
- Advanced SQL skills and experience working with large-scale customer, digital, and behavioral datasets
- Strong commercial acumen and ability to translate customer insights into improved engagement, retention, and customer lifetime value
- Experience establishing product performance frameworks, KPIs, and measurement strategies across digital products and customer journeys
- Experience leveraging AI, automation, and advanced analytics techniques to drive product innovation and decision-making
- Experience within a direct-to-consumer digital business, subscription business, marketplace, or e-commerce environment
- Experience with GA4, Amplitude, Mixpanel, Adobe Analytics, or similar digital analytics and experimentation platforms
Experian Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Experian and has not been reviewed or approved by Experian.
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Healthcare Strength — Medical and dental coverage is described as strong, with expanded mental health resources and telemedicine options. Coverage includes inclusive services such as gender transition and fertility support.
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Leave & Time Off Breadth — Time-off offerings are generous, including substantial PTO/vacation, paid holidays, and paid volunteer days with options to purchase additional leave. Parental leave is available for birth and non-birth parents alongside flexible working arrangements that support work-life balance.
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Retirement Support — Retirement programs include a 401(k) with company matching and contributory pension schemes in some regions. These elements complement base pay and bonuses to form a competitive total rewards package.
Experian Insights
What We Do
Experian unlocks the power of data to create opportunities for consumers, businesses and society. During life’s big moments – from buying a home or car, to sending a child to college, to growing a business exponentially by connecting it with new customers – we empower consumers and our clients to manage data with confidence so they can maximize every opportunity. We gather, analyse and process data in ways others can’t. We help individuals take financial control and access financial services, businesses make smarter decision and thrive, lenders lend more responsibly, and organizations prevent identity fraud and crime. For more than 125 years, we’ve helped consumers and clients prosper, and economies and communities flourish – and we’re not done. Our 20,600 people in 43 countries believe the possibilities for you, and our world, are growing. We’re investing in new technologies, talented people and innovation so we can help create a better tomorrow. About Experian: Bringing data to life requires creativity, passion, flexibility and expertise. We want you to share in our success. That's why we offer rewards that recognise great performance. Working in a culture of collaboration, achievement and respect we will give you the support and encouragement you need to develop your skills and talents and progress your career. Everyday our people bring enthusiasm, innovation and inspiration to work and if this sounds like you connect with us at Experian.







