Head of Presence® Media

Your Skillset:

• Exceptional editorial instincts with the ability to shape a clear, consistent, and influential brand voice across video, written, and social channels.
• Strong showrunner sensibilities: A clear point of view on what breaks through, what doesn’t, and how to adapt content to platform behavior (YouTube, TikTok, Instagram, Facebook, LinkedIn).
• Hands-on production fluency, including pre-production planning, shoot direction, pacing, and post-production quality control.
• Ability to manage and coach on-camera talent, helping creators, real estate agents, and executives deliver compelling performances.
• High-quality writing skills with experience overseeing newsletters, lead magnets, research reports, OpEds, and keynote narratives.
• Social media mastery, with the ability to set platform strategy, evaluate content performance, and shape channel-specific creative across short-form video and written formats.
• Process- and detail-oriented, able to oversee operational tasks such as awards submissions, content calendars, derivative clipping workflows, and cross-functional content requests.
• A data-informed mindset, using audience metrics, engagement patterns, and platform analytics to guide programming decisions.
• Collaborative leadership style: Able to partner with Growth, Product Marketing, Creative, Community, and executives to align media output with company priorities.
• High comfort level with ambiguity, able to build a new function from scratch while maintaining relentless accountability to deadlines, quality, and business results

Your Experience:

• 7–12 years in media, content, production, journalism, or creator-led environments.
• Proven experience developing and producing video-first content, ideally YouTube or recurring show formats.
• Experience managing and directing on-camera talent (creators, executives, or hosts).
• A track record of shipping high-quality content on a consistent weekly cadence and leading cross-functional content calendars.
• Hands-on familiarity with production workflows: scripting, shooting, editing, and packaging.
• Experience creating or overseeing editorial content (newsletters, reports, scripts, OpEds, lead magnets).
• Track record growing social media accounts with platform-native content for YouTube, TikTok, Instagram, Facebook, and LinkedIn.
• Experience collaborating with design, marketing, and growth teams to support broader company goals.
• Demonstrated ability to build processes and systems.
• A portfolio or reel that shows contemporary taste, narrative skill, and strong editorial judgment.

Content & Program Ownership

• Own and manage the company’s content calendar, ensuring all shows, social posts, newsletters, webinars, awards submissions, and lead magnets are planned and shipped on schedule.
• Lead the creative development, production, and execution of Luxury Presence’s YouTube shows to build a substantial and loyal owned audience.
• Oversee the newsletter strategy, growing reach, increasing engagement, and driving measurable pipeline impact, in partnership with a content strategist and/or freelance writer/journalist.
• Oversee planning and producing webinars and event content that showcase Luxury Presence’s leadership and generate demand, in partnership with a content strategist.
• Direct contributors and freelancers to ensure consistent execution across video, social, and written content.
• Oversee awards submissions, speaking opportunities, and thought-leadership campaigns to position Luxury Presence as the category leader, in partnership with PR/Comms Manager.

Social & Distribution

• Lead Luxury Presence’s social media strategy across YouTube, TikTok, Instagram, LinkedIn, Facebook, and emerging platforms.
• Manage publishing cadence, content calendars, platform packaging, and audience performance reporting, in partnership with social media manager.
• Amplify shows, press moments, product launches, and executive thought leadership through coordinated distribution.
• Guide experimentation with new formats, features, and distribution platforms.

Talent Network

• Create and manage the Presence® Talent Network; Build and nurture an early talent bench (clients + selected creators) to support show development, social amplification, and influencer activity.
• Partner with the PR/Comms Manager to manage talent communications, UGC collaborations, LP-focused influencer activity, and social amplification.
• Establish foundational talent processes, including expectations, onboarding, guidelines, and performance feedback, that can scale into a broader managed service with success. 

Corporate & Executive Communications

• Partner with the PR/Comms Manager to maintain a consistent, credible, and authoritative company voice across internal and external communications, in partnership 
• Partner with executives to develop strategic narratives, thought leadership, keynote scripts, and announcements.
• Oversee messaging frameworks, press releases, and company statements in partnership with a PR manager.

Outcomes

• Brand impressions and Share of Voice grow across social platforms, search, industry media, and AI-driven discovery surfaces.
• Newsletter, webinars, and lead-gen content (reports, templates, tools) generate measurable demand and influence pipeline creation.
• Social media programs drive meaningful audience growth and deeper engagement with customer segments.
• Early Talent Network development results in real estate agent partnerships that expand impressions, reach, and demand.
• Content and media consistently elevate Luxury Presence’s industry profile, strengthening long-term defensibility and supporting inbound ARR growth.