Head of Performance Marketing

🌍 Global SaaS Scale-up | Series B
💰 €5M Yearly Performance Marketing Budget
📍 Bratislava or Prague, Hybrid
💰 Salary: From €5,000 gross/month

CloudTalk is THE global AI-powered business calling platform, trusted by 30,000+ professionals at companies like Nokia, Revolut, Glovo, and Uber.

We’re building the world’s most capable AI business calling software available in 160+ countries — helping businesses have more and better calls every day. Backed by $35.3M in funding from leading investors, including KPN Ventures, Point Nine, and HenQ, we're investing in making AI native to every conversation.

We're a ~200-person team that values growth, innovation, teamwork, customer focus, and human connection. We move fast, build for the future, and care deeply about creating products — and a culture — that people genuinely love.

We're in an era of rapid innovation, taking our top-tier communication infrastructure to the next level by integrating cutting-edge AI. Join us as we pioneer the future of business communication and drive toward $100M ARR.

🚀 Be part of one of Europe's fastest-growing SaaS companies

🎯 Own a €5M budget and a metric the whole company watches: how much SQL value we generate for every euro we spend

🤝 Report directly to the CMO and shape the acquisition strategy behind our next stage of growth

We're looking for a Head of Performance Marketing to own paid acquisition at CloudTalk. You'll report directly to our CMO and manage a €5M annual budget across Google, Bing, Meta, Reddit, and any other channel that earns its place in the mix.

This is a player-coach role, not a pure management seat. You'll lead one senior PPC specialist, but you'll also be in the accounts yourself: building campaigns, writing ad copy, testing landing pages, and pressure-testing bids. We need someone senior enough to set the strategy and junior enough at heart to still enjoy doing the work.

The metric that matters here isn't MQL volume. It's ROAS against SQL value: how much pipeline value each euro of spend actually generates once a lead becomes a qualified opportunity, not just a form fill.

Paid Media Strategy & Execution: Own paid campaigns end-to-end across Google, Bing, Meta, Reddit, and other platforms, from strategy and budget allocation down to bid management, ad copy, and creative testing. You're building the campaigns yourself, not only reviewing someone else's work.

The €5M Budget: Allocate and defend a €5M yearly budget across channels and campaigns. You'll decide where the next euro goes based on what's actually producing SQL value, and you'll be ready to explain that decision to the CMO in plain numbers.

ROAS Against SQL Value: Build and defend a model that ties spend to SQL value, so every campaign decision answers the same question: is this generating pipeline worth more than it costs?

Coaching, Hands-On: Lead and develop one senior PPC specialist.Set direction, review their work, and help them grow, while staying hands-on in the accounts yourself. This is a two-person team that executes together, not a manager overseeing from a distance.

Tracking & Attribution: Own the analytics and tracking layer behind every campaign decision. Work daily in Dreamdata to connect ad spend to pipeline and revenue, and make sure our tracking setup (conversions, UTMs, attribution models) holds up to scrutiny.

Cross-Functional Alignment: Partner with Sales, RevOps, and the wider Marketing team to close the loop between spend and revenue, and report performance and recommendations directly to the CMO.

• Hands-on paid media experience in B2B SaaS, with a track record of managing budgets at a comparable scale (multiple millions annually)
• Deep, current expertise across Google Ads, Microsoft/Bing Ads, Meta Ads, and Reddit Ads (or similar paid social platforms), not just familiarity from a few years back
• Proven experience optimizing for pipeline and revenue metrics such as SQL value, pipeline generated, or ROAS on revenue, not just MQL count or cost-per-lead
• Strong background in website analytics and tracking, with hands-on experience in Dreamdata or a comparable B2B revenue attribution platform
• A genuine player-coach mindset: you want to mentor a specialist and still build campaigns yourself, not step back from execution once you have a direct report
• Business Fluent English (must have)
• Comfortable in the data: GA4, spreadsheets, or BI tools, and confident pulling your own insights without waiting on an analyst

Unlimited PTO that people actually take. Fully remote with four European hubs. A coach you can book, a career path in writing, and equity when you deliver. Here's the full package.

• 💬 A coach you can actually book. Recurring 1-on-1 sessions with our resident coach. A real conversation about your career, on company time.
• 🪜 Promotions without guesswork. Our job-leveling framework is transparent: every level and its expectations, in writing. You'll always know what the next step requires and where you stand.
• 📈 A path to equity. At CloudTalk, equity is earned over time. Seniority, tenure, and consistent impact, together, are what get you there. Not an automatic perk. Something you grow into.

• 🌴 Unlimited PTO, and we mean it. Taking 30 days a year is normal here. Deliver beyond expectations, and you've bought yourself room for more.
• 🌍 The right setup for your role. Depending on the team, you’ll either work from one of our hubs four days a week or have the option to work fully remotely. Our offices are fully equipped and centrally located.
• ⏰ Flexible hours, built around your team. No clocking in, no clocking out. Be there for your team, clients, and the meetings that matter. The rest is yours.

• 🔋 Recharge Fridays: 4 extra all-company days off a year. Once a quarter, everyone is off at the same time. You come back to zero pings, not a doubled backlog. That's the point.

• 💸 Up to €5,000 per referral. You know great people. When we hire one of them, you get paid for it.
• ✈️ Two offsites a year worth packing a bag for. The all-company offsite (last year: Tuscany 🇮🇹) plus a dedicated function-specific offsite, both somewhere remote enough that people actually talk.
• 👕 Fresh CloudTalk swag every year!

Apply now and be part of our journey to $100M ARR!

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