Head of Paid Media

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How do we work?

Hi Everyone!

As our Head of Paid Media, you will step into a leadership role to build and guide a dedicated team of Paid Media Specialists. Reporting directly to the Global Head of Performance Marketing and collaborating closely with the broader Performance Marketing Team, you will oversee significant paid marketing budgets across global markets for both web and mobile. You will drive overarching strategy, build campaigns from scratch, coordinate key vendor relationships, and accelerate new client growth. We are looking for a strategic leader who can navigate complex challenges, consistently push to exceed commercial ROI targets, and comfortably roll up their sleeves to lead by example.

We work in a hybrid model - we'd love to meet you in the office 2 times a week with respect to your own commitments. 

In this role, you will:

• Manage and lead a Media Team of PPC, Display and Mobile Ad Managers and Experts, fostering a culture of performance and continuous improvement.

• Design and implement comprehensive media buying strategies across global regions to support user acquisition.

• Oversee the execution, testing, and constant optimization of campaigns to ensure ROI, payback and LTV.

• Manage relationships with key vendors, advertising platforms, and mar-tech providers to maintain a competitive edge.

• Establish processes and ways of working to ensure operational efficiency within the in-house Marketing Team and broader business.

• Report on both top-of-funnel and bottom-of-funnel metrics, providing clear insights on attribution and performance to the Head of Performance Marketing and regional or Product Marketing Leads.

What skillset do you need to be successful in this role?

• 7 - 10 years of experience in agency or client-side roles with a proven track record of managing significant budgets but impact matters more than years.

• Hands-on expertise across performance channels, including Google Ads and/or Meta Ads, Programmatic, and Display advertising.

• Deep understanding of the full marketing mix, including MarTech, reporting, and attribution challenges.

• Proficiency in both mobile and web advertising ecosystems.

• Ability to leverage modern AI tools and marketing technology to scale campaign performance and accelerate team efficiency. 

• Fluent English.

• Strong leadership skills with experience managing direct reports and stakeholders requirements.

• Commercial focus with a passion for marketing and a client-obsessed mindset.

• Comfortable working in fast-paced, collaborative environments with a calm, solution-oriented mindset.

Nice to have:

• Experience in the financial services, insurance, or banking sectors, as well as regulated markets.​

Your perspective matters. We encourage you to apply even if you are hesitant about meeting every single qualification. We are excited to see what you can bring to the team!

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At OANDA, to help us efficiently process applications, we use AI-driven tools to help source and rank candidates based on professional experience and skills. While these tools provide recommendations, our recruitment process remains human-centric: all final shortlisting and hiring decisions are made by OANDA team. You have the right to request a human review of your application.

OANDA Global Corporation is a diverse and global team with offices around the world. We value the unique skills and experiences each individual brings to OANDA. We are committed to creating and sustaining a collegial work environment in which all individuals are treated with dignity and respect and one which reflects the diversity of the community in which we operate. We provide an inclusive and accessible environment for everyone. Candidates selected for an interview will be contacted directly. If you require accommodation during the recruitment and selection process, please let us know. We will work with you to provide as seamless a recruitment experience as possible.

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